Intel Advertising Faces Racist Accusations

zekrahminator · Aug 1, 2007

While a lot of people would say that Intel's Core 2 Duo series advertises itself, Intel thinks that a little help from PR doesn't hurt. Unfortunately, Intel's latest advertisement seems to be a little racist. As The Inquirer puts it, the advertisement...

shows a white IT manager looking pretty pleased with himself, having successful managed to "multiply computing performance" and "maximise the power" of his employees. For some bizarre reason, the employees are all depicted as black athletes, crouched as if starting a sprint race - but also appearing to all bow down before the smug white dude.

Public response to this advertisement ranges from "stupid ad but not racism" to "This one is a s*** storm waiting to happen". On a side note, the people over at Gizmodo, who caught the possible racism, feel that the advertisement "might be racist, but boy does it make me want a Core 2 Duo."

View at TechPowerUp Main Site

mandelore · Aug 1, 2007

sry but lol...

[I.R.A]_FBi · Aug 1, 2007

whiskey tango foxtrot ...

V lyx · Aug 1, 2007

Wow, racism or not this c2d ad is dumb...

Jimmy 2004 · Aug 1, 2007

Lolz... I don't think it's intended to be racist - after all, black people do tend to be better athletes in track events, so Intel probably started with one athlete who happened to be black, and then 'multiplied' him and left him in the starting position around the IT dude. Still funny though, and I can see what people mean. Just shows that we are over-sensitive to differences such as skin colour nowadays, gone from one extreme to another.

kwchang007 · Aug 1, 2007

Wow, just because most fast sprinters are black people they have to call racism. I'm pretty sure if Intel meant a racist view they could've done it in a much different fashion compared to this. Also this shows the black athletes are fastest (core 2 fastest cpu -> represented by black sprinters)

[I.R.A]_FBi · Aug 1, 2007

Personally, I think ppl are bein too sensitive to the ad

V lyx · Aug 1, 2007

Intel would never had this problem if they had Michael Johnson in the ad. Even though I don't think it's racist it depends on the viewers opinion if it is or isn't. Intel should just pull it since it's getting to much negative publicity and take what they learned from it.

russianboy · Aug 1, 2007

friggin sensitive people need to stfu and get a life and quit complaining about everything.

Azn Tr14dZ · Aug 1, 2007

It's not that bad, I could see why people would think it's racism, but it's not as bad as people think.

FrankieG · Aug 1, 2007

My interpritation of this add is not racism. Just a parallel between fast runners and fast CPU's.
But, if we didn't have the people that raise a brow at such depictions, would that create a gateway for racism?

OneCool · Aug 1, 2007

Intel is racist!!!!!!!!:shadedshu

Conti027 · Aug 1, 2007

i dont think its racist

Darkrealms · Aug 1, 2007

Your right it is racist! Why is the only white guy in the picture a geek!?! There's white athletes out there TOO! And what about other races, does this mean that blacks are the only good runners?!?

LoL. I think they looked at the olympics and went hmm. . . who's won. Everyone thinks of the IT guy as the white nerd so whats wrong? He didn't have a pocket protector?

kha1i1 · Aug 1, 2007

someone in intel's marketing/pr dept should have caught this. i think it's sometimes deliberately done by large companies to test the market's response to different types of ads. ive seen a cpl like this (edgy really, maybe a hint of something, but not racist/sexist, etc) and they get changed by the end of their run (see nestle drumstick commercial and the one with the black lady running to the freezer for the bunch of guys in the meals). either way, the image of a bunch of black guys bowing to the feet of a happy smiling white guy is gonna twist a few whiskers, if u know what im saying.

xylomn · Aug 1, 2007

I do agree that people are far too sensative nowadays, people want to cry racist at everything to get attention but thats the way things are

i can't believe someone didnt spot this though

Pepsiennis · Aug 1, 2007

Oh, please. That's just a Detriot high school track team's 15th year reunion photo.

"Hey guys! How about one more sprint for old time's sake?"
"I don't know, guys... I'm not really dressed for it."
"Ah, come on! We're ready! Race ya'!"

I'm sure later there was a cookout with foods high in carbs and fructose, like fowl, and fruit, and... and... oh, lord. I've gone and done it now!!! :banghead:

65tweet · Aug 1, 2007

Kind of hard to tell for sure but it looks like all six athletes are the same guy. :wtf:

This whole thing is stupid though.

OrbitzXT · Aug 1, 2007

russianboy said:
friggin sensitive people need to stfu and get a life and quit complaining about everything.

QFT

zekrahminator · Aug 1, 2007

russianboy said:
friggin sensitive people need to stfu and get a life and quit complaining about everything.

Russianboy, that was a little extreme, even for you...

jocksteeluk · Aug 1, 2007

mandelore said:
sry but lol...

+ lol

Chewy · Aug 1, 2007

yeah its all the same dude... I dont see it as racist at all. hes representing speed and thats what sprinters do... most great sprinters if not all are black. (I hardly ever watch sprint running but when I've watched it, its usually a black guy from Nigeria who wins).

mandelore · Aug 1, 2007

pc gone insane... its the peeps that think its racist that need their heads seen 2..

i dontlike intel, but all they did was exemplify multitasking by replicating a really fast black dude multiple times, thats not racist, lol, cmon..we all know some of the fastest people on this planet have dark skin, thats the truth,

to be racist, the add would have to imply that some1 coloured or woteva was less than the norm. here it clearly aint the case......

jocksteeluk · Aug 1, 2007

seriously this is more likely an attempt to create controversy by some crappy media publication after all who if anyone at all is or has complained about it? this is something only idiots would fall for really.

RickyG512 · Aug 1, 2007

C2D's are BLACK !!!!!

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Intel Advertising Faces Racist Accusations

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