its things like this that may have caused AMD to develop the wraith cooler.
Whilst the original Ryzen 1000-series coolers (Wraith Stealth, Wraith Spire, Wraith Prism) were all good for their respective TDP ratings, AMD seem to be cutting corners now.
The 3000-series Wraith Stealth now uses a nastier 7-blade fan than the original version of the Stealth. It is much noisier because of the blade angles. I'm sure it moves more air, allowing AMD to bundle a the cheaper/lighter stealth cooler with chips that would otherwise have needed a Spire cooler instead. The high-quality 5-blade Coolermaster fan on the original Stealth and Spire was QUIET. The new one is audible over typical case fans at almost any RPM.
The 3000-series Wraith Spire now comes without a copper core, and I've seen listings on ebay for non-copper Wraith Spire coolers with both the high-quality, quiet 5-blade fan, as well as the newer, noisy 7-blade fan. The loss of the copper core is pretty bad, but added to the worse fan is a kick in the teeth. I believe the LED-equipped Spire on the 3700X is still using a copper core and quieter 5-blade fan.
The Wraith Prism MAX that I recieved with each and every 3900X I ordered seems to have a nasty fan compared to the original Wraith Prism. Perhaps they've changed the fan OEM but whilst the 2700X and 1800X version of the Wraith MAX had balanced, reasonably quiet fans, most of the new 3900X coolers seem to have no fan balancing and vibrate because of the imbalance. Given that the 3900X will use around 140W with PBO enabled, and with Zen2's rush-to-idle behaviour, the Wraith Prism MAX constantly revs up and down making both a drone from the fan blades at higher RPM and humming loudly because of the imbalance.
So there are now at least a dozen variants of the "three" coolers AMD offer. Take a look on eBay as people sell unused or lightly-used boxed coolers from all three Ryzen generations. Between the copper slug, 5/7 blade fan, no-LED/white-ring/RGB there are probably closer to 20 permutations of AMD Ryzen cooler now, and only a few of them are equal to the well-reviewed models that were extensively tested all over the web at Ryzen's launch.
If AMD/Intel aren't going to bother putting effort into noise levels any more, I'd rather they just didn't bundle the coolers at all. AMD and Intel have no problem putting labels on CPU boxes explaining that there is no integrated graphics and you'll need to use a discrete GPU, so they should have no problem putting a sticker on the box and the IHS warning people to install a cooler. Joe Average may not realise that he needs to buy a cooler before he sees the CPU but he can at least READ a warning label.