Intel Advertising Faces Racist Accusations

HellasVagabond · Aug 4, 2007

Intel says they are sorry

Nancy Bhagat Vice President Director of Integrated Marketing had the following to say

Intel’s intent of our ad titled “Multiply Computing Performance and Maximize the Power of Your Employees” was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully. Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement. We are sorry and are working hard to make sure this doesn’t happen again

vega22 · Aug 4, 2007

russianboy said:
friggin sensitive people need to stfu and get a life and quit complaining about everything.

true

newconroer · Aug 5, 2007

I don't even think it's a case of black athletes being good or bad.

It's just common now days to see black sprinters. So, as with all marketing and advertisement, they attempt to make associations that the viewer recognizes.

Wait, so black guy working for the smart white guy.

Nevermind, I retract my point. Lol.

surfsk8snow.jah · Aug 5, 2007

Well it was at least prudent of Intel to recognize the potential, and be sensitive to their market. GJ Intel, +1 PR points for me.

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Intel Advertising Faces Racist Accusations

HellasVagabond

New Member

vega22

newconroer

surfsk8snow.jah