10900K itself doesn't look half bad if priced in line with AMD. At $500 it'll sell like hot cakes.
As usual, it's more important how the high volume, mid range models stack up ($150-300 range).
What Intel tells consumers:
"We put out the 10900K at $529 and she sold out like hot cakes! They're moving so fast off the shelves we can't keep them in stock!"
What Intel isn't telling consumers:
Those couple of wafers that yielded about 50 good CPUs for the 10900K - we sent one to each state in the US and they already sold. There's at least 1 rube in every state, let's try to push out more!
What Intel tells consumers:
"Our recent supply shortages has no impact on the availability of our 10th gen CPUs. We are working hard to keep up with demand and we are busy working on filling orders as fast as possible to get these amazing processors in everyone's hands."
What Intel isn't telling consumers:
Frank: Where'd you guys put the key to get into our fab? It's been 12 months and no one has found the key yet. Those ES we marked as legit CPUs are all sold out and we need to start mass producing. Someone please tell me you found the key.
Bob: (from the back of the crowd, you here an excited yell) I have a key!
Frank: Is that Bob? Hurry up here and open the door so we can actually start to make more.
Bob: Key doesn't work....Hmmm. I'll try it on the side entrance. Wait here. (Bob runs off around the end of the building. A moment later you hear Bob yelling) Everyone! The key works on this door! Hurry up!
Frank: Good job, Bob. Let's get in and get to work....(Frank swings open the door and silence sweeps over the crowed of employees as they enter the building and turn on the lights)
Bob: Frank? What is this place? Doesn't look like it's been used for a few years...the dust on all the equipment is kind of thick.
Frank: Well....seems like 22nm is back on the plate, boys. Let's at least get some Haswell back out there since we seem to be locked out of our 14nm labs.
Hahaha....all kidding aside. Hopefully Intel and AMD keep up the competition. Financially I'm in no spot to upgrade anytime soon so neither Intel nor AMD are really on my radar. Maybe by the time AMD's next Zen generation comes out I will have some money to finally upgrade to something newer than my 4670k.