ADATA to Expand its Product Offerings to Monitors, Laptops and Gaming PCs

[AleksandarK]

ADATA is a company currently selling only memory solutions like SSDs and DRAM, however, the company now wants to try something different in 2020. For starters, ADATA wants to launch more products that will be a part of its Xtreme Performance Gear lineup called XPG shortly. XPG will start offering new products like monitors, laptops, gaming PCs and PC cases with a goal of capturing new market share and try to establish itself as a strong brand of PC gaming products. The new lineup will get revealed with more details at CES 2020, however, we have information of what the new lineup contains.

For starters, XPG will begin with a laptop called Xenia 15, a 15.6-inch gaming laptop with 1080p IPS display and 9th gen Intel core i9 CPU. Next up the chain is a gaming PC called XPG Gaia - 5 liters mini PC with one PCIe slot for a graphics card that's up to 8-inches long. In addition, XPG will showcase a new monitor called Photon equipped with a 27-inch panel that features PixelDisplay's Vivid Color Eye-Safe Display technology which is essentially a technique for blocking out blue light. There is also going to be a new case called XPG Volta, a cylindrical case made out of premium materials such as tempered glass and metal. It is supposed to fit up to E-ATX motherboard and have plenty of room for water-cooling setups. Last but not least, XPG will have two concepts of RGB DDR4 memory modules, with both of them having speeds of up to 4800 MHz and having capacity of up to 32 GB per DIMM.



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[ixi]

No acid to Intel defenders, but boring release for laptops and desktop if only with intel.

 

[JAB Creations]

No acid to Intel defenders, but boring release for laptops and desktop if only with intel.

I agree, AMD is rumored to be releasing some 8C/16T APUs when the 4000 series comes out. Why would I want to go out of my way to disable SMT on an Intel CPU any way along with dealing with all of the other security holes? Most models are copy and paste any way. Adata typically has good valued SSDs, let's hope they'll mature in to what the market wants.

 

[cucker tarlson]

no,thanks.

No acid to Intel defenders, but boring release for laptops and desktop if only with intel.

yes,64gb of 4800mhz ddr4 is certainly boring while amd can already get 16gb to work at 3600mhz.

 

[R0H1T]

no,thanks.


yes,64gb of 4800mhz ddr4 is certainly boring while amd can already get 16gb to work at 3600mhz.

What are you going to do with 4800 MHz ram, play Fortnite at 10 FPS more? While it is true that AMD will get much boost with higher speed mem, actually on Intel beyond 3000~3600 MHz there's very little to no benefit for most application & games, including latency sensitive ones. Meanwhile enjoy paying a hefty premium for that mind boggling speed

 

[cucker tarlson]

What are you going to do with 4800 MHz ram, play Fortnite at 10 FPS more? While it is true that AMD will get much boost with higher speed mem, on Intel actually beyond 3000~3600 MHz there's very little to no benefit for most application & games, including latency sensitive ones. Meanwhile enjoy paying a hefty premium for that

yes,this is not a budget/value oriented build.therefore it gets 64gb ofg 4800mhz ddr4 and an i9,not ryzen and 16gb of 3600.
there are other games than fortnite too,I think.
who is it for?for someone who doesn't care about performance per dollar but performance overall.

 

[R0H1T]

who is it for?for someone who doesn't care about performance per dollar but performance overall.

Maybe, but then as I said you'll find high speed memory not doing much for Intel beyond speeds I mentioned. If people want to show off that they have the best of the best more power to them, this however is not useful even for the 0.01% of the people that can make use of it. More RAM fine ~ 4800 MHz meh.

 

[cucker tarlson]

Maybe, but then as I said you'll find high speed memory not doing much for Intel beyond speeds I mentioned.

can you link any meticulous proof to your wild claims ?

 

[R0H1T]

Wild claims? Maybe you should pay more attention to reviews!

I'm sure you can find more reviews supporting my claim

 

[cucker tarlson]

Wild claims? Maybe you should pay more attention to reviews!

I'm sure you can find more reviews supporting my claim

lol,one game,good review.
lower latency euqals better gaming performance.I thought this needs not be explained on a tech forum like TPU but I was wrong apparently.

 

[R0H1T]

Yes, apparently you don't know how speed/latency works? Memory speed/latency doesn't always translate into better i.e. discernibly superior gaming performance, unless you have evidence to support your claims!

 

[cucker tarlson]

Yes, apparently you don't know how speed/latency works? Memory speed/latency doesn't always translate into better i.e. discernibly better gaming performance, unless you have evidence to support your claims!

yeah,the usual go to point when you can't have proof,"duh,you don't know anything"
yes,it only translates to better gaming performance when you're not entirely gpu limited.

 

[R0H1T]

Hey don't blame me, you're the one who brought up just that "one game" review point ~ if you have better data then show it! As for not being GPU limited, you do know that can only happen when you're either running VGA resolutions or tuning off GPU acceleration

 

[ShurikN]

who is it for?

No one. Ultra high speed kits are a waste of money for anything other than record chasing.

lol,one game,good review.
lower latency euqals better gaming performance.I thought this needs not be explained on a tech forum like TPU but I was wrong apparently.

TPU has done some testing and the benefits don't exist, especially in gaming. You even commented on it...

Intel i7-8700K Coffee Lake Memory Benchmark Analysis

We take a close look at memory speeds, latencies, and command rate on Intel's latest Core i7-8700K with Z370. Scenarios tested include fail-safe 2133 MHz, the platform default of 2666 MHz, and overclocked memory speeds ranging from 3000 MHz to 4000 MHz - at various timings.

www.techpowerup.com

 

[cucker tarlson]

TPU has done some testing and the benefits don't exist, especially in gaming. You even commented on it...

Intel i7-8700K Coffee Lake Memory Benchmark Analysis

We take a close look at memory speeds, latencies, and command rate on Intel's latest Core i7-8700K with Z370. Scenarios tested include fail-safe 2133 MHz, the platform default of 2666 MHz, and overclocked memory speeds ranging from 3000 MHz to 4000 MHz - at various timings.

www.techpowerup.com

yes,did I say memory speed does not matter ?
no,cause it'd be contrary to anything I've ever seen while testing myself.
this tpu test has 2133 running at the same fps as 3866,I guess you can believe this if it's more convenient to you.

 

[bonehead123]

Hopefully this does not mean that ADATA will be "gettin too big for it's britches"...... because we all know what happens when a company stretches itself too thin and/or expands it's product lines to quickly... the larger majority of their stuff ends up as mediocre at best, with perhaps 1 or 2 items being fairly good.....

I have some of their older SATA SSD's running in my back-up rig & several of my young relative's rigs, and they are of good quality, but they were made back when ADATA's only products were SSD's, flash drives and ram....

 

[cucker tarlson]

Hopefully this does not mean that ADATA will be "gettin too big for it's britches"...... because we all know what happens when a company stretches itself too thin and/or expands it's product lines to quickly... the larger majority of their stuff ends up as mediocre at best, with perhaps 1 or 2 items being fairly good.....

I have some of their older SATA SSD's running in my back-up rig & several of my young relative's rigs, and they are of good quality, but they were made back when ADATA's only products were SSD's, flash drives and ram....

this.

 

[SniperHF]

Hopefully this does not mean that ADATA will be "gettin too big for it's britches"...... because we all know what happens when a company stretches itself too thin and/or expands it's product lines to quickly... the larger majority of their stuff ends up as mediocre at best, with perhaps 1 or 2 items being fairly good.....

Sounds like OCZ

 

[dinmaster]

more competition is good for the consumer. the fighting about ram is ridiculous, looking at the benchmarks the differences are tiny. more ram for cheaper is good in my books, lets me run more then one demanding product. like it was mentioned, hope they stay committed to top quality and interiors or they will fall to all plastic and thin screens that bend when you open and close the damn things. gl to them

 

[Zubasa]

yes,64gb of 4800mhz ddr4 is certainly boring while amd can already get 16gb to work at 3600mhz.

With PR statements like that, take it with a huge grain of salt.
They said up to DDR4 4800 and up to 32GB per dimm. But no where did they say it is both at the same time.
It is not guaranteed to get DDR4 4800 running even on Intel platforms, let alone with 32GB sticks which are quad-rank sticks.
Also even if they manage to get 64GB of DDR 4800 ram to run stable in dual-channel, they are most likely going to be Micron Rev E dies which generally have much looser timings.

lol,one game,good review.
lower latency euqals better gaming performance.I thought this needs not be explained on a tech forum like TPU but I was wrong apparently.

TLDR the actual latency on DDR4 4800 are not necessarily better than, lets say some of the new 3600 CL14 kits from Team or the 3800 CL14 kits from G.skill.
People that actually needs lots of ram are most likely looking into ECC ram which Intel does not support on their mainstream platforms.

 

[DeathtoGnomes]

IMHO, they should stick to what they are good at, there are enough vendors "that do it all" in the market and all ADATA will be doing is a bunch of lame re-branding. #JUSTSAYNO

 

[Vayra86]

yeah,the usual go to point when you can't have proof,"duh,you don't know anything"
yes,it only translates to better gaming performance when you're not entirely gpu limited.

In fact for RAM there is a sweet spot related to the IMC and CPU you have, and for Intel that pretty much stops at or around 3200 CL 15 and then becomes highly application specific, and one may gain while most others even lose some perf. This applies not only to gaming but most workloads, and it makes sense; at some point the CPU has the minimal latency hit per instruction through the RAM/pipeline, so there isn't anything to gain. A CPU can't go beyond top speed.

 

[cucker tarlson]

In fact for RAM there is a sweet spot related to the IMC and CPU you have, and for Intel that pretty much stops at or around 3200 CL 15.

yup,but this was never about the average sweet spot.
evertyhing has a sweet spot.
doesn't mean there's no performance to squeeze.

 

[Vayra86]

yup,but this was never about the average sweet spot.
evertyhing has a sweet spot.
doesn't mean there's no performance to squeeze.

Yes it does, because if you squeeze on speed you lose on timings, and if you get both, the gain becomes situational more than anything else. Do you tweak your timings per application?

Situational performance does not match the 'ultimate performance target' that one would have with a top-end hardware setup, right?

 

[cucker tarlson]

Yes it does, because if you squeeze on speed you lose on timings, and if you get both, the gain becomes situational more than anything else. Do you tweak your timings per application?

latency is both speed and timings related.how you achieve that it doesn't matter.