MSI Announces Upgrade Program for Z490 Motherboards - Will Offer Up To $50 Steam Wallet

[Raevenlord]

MSI has announced that it is running an upgrade program for its Z490 motherboards. The program is valid for motherboards purchased from May 6th through June 15th. This program will essentially see you being rewarded with a Steam wallet code worth $50 should you purchase a new MSI Z490 motherboard to replace the old (or maybe just last-generation) motherboard you own from Intel. To this effect, MSI is requiring users to register their new motherboard online, take a picture of the boards' serial number, and upload another picture with your new motherboard and old one side by side - the ultimate shame towards your old, trusty piece of hardware.

The promotion applies to select MSI motherboards, with rewards being tiered according to the expense you had on the new MSI board. As such, users who acquired MSI's MEG Z490 GODLIKE or MEG Z490 ACE will be rewarded with $50 back. Users who purchased the cheapest Z490 motherboard, the MPG Z490
GAMING PLUS, however, will only see a $10 credit. Interestingly, MSI has included both its own, pre-Z490 motherboards as eligible for the upgrade program... As well as ASUS'. And that's it. No other manufacturers' boards are being accepted. Make of that what you will.



View at TechPowerUp Main Site

 

[Vayra86]

Intel's pockets run deep. First they spend billions on a new look for their review/retail CPU boxes, now they spend millions on incentives.

Must be a great product

 

[Mamya3084]

"Hey, remember that z390 board you spent $300 on?"
"Here, $50."

 

[EarthDog]

Intel's pockets run deep. First they spend billions on a new look for their review/retail CPU boxes, now they spend millions on incentives.

Must be a great product

Billions on the box... that made me laugh!

 

[Turmania]

Wouldnt it be bettet if they just cut the launch price accordingly? It will also boost their sales as well.

 

[EarthDog]

Wouldnt it be bettet if they just cut the launch price accordingly? It will also boost their sales as well.

Better for who? The company? No. If they knocked $50 off the price, they lose a lot more income than what they worked out with Steam.

 

[Caring1]

Better for who? The company? No. If they knocked $50 off the price, they lose a lot more income than what they worked out with Steam.

Exactly.
This way they only pay out for those that claim and actually use steam, not everyone will bother claiming.

 

[EarthDog]

Exactly.
This way they only pay out for those that claim and actually use steam, not everyone will bother claiming.

Exactly. And, it isn't a 1:1 either. It doesn't cost MSI $50 per.

 

[Vayra86]

Exactly. And, it isn't a 1:1 either. It doesn't cost MSI $50 per.

Might even be free-ish, or some sort of compensation in marketing.

 

[TheinsanegamerN]

"Hey, remember that z390 board you spent $300 on?"
"Here, $50."

To be fair, I spend $250 on a motherboard on every build anyway. If they want to give me $50 steam credit on top of that, awesome.

 

[Tartaros]

To be fair, I spend $250 on a motherboard on every build anyway. If they want to give me $50 steam credit on top of that, awesome.

Maybe if you come from a 170 or 270 it's a fine deal, but I don't think 50 just for the 2 top models if you come from something newer is good. It's very limiting.

 

[AsRock]

Exactly.
This way they only pay out for those that claim and actually use steam, not everyone will bother claiming.

On top of that i bet intel got a deal with Steam too and not even payed $50, and even better for them if you try get a refund later as you found the board not to your liking.

Not like these are even any were near cheap either.

think it be foolish to buy a mobo before the cpu is released or even any reviews are out, each to their own i guess