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MSI Setting Up a Gaming Desktop Build-to-Order Production Line in the US

btarunr

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MSI is reportedly setting up a build-to-order desktop PC production line in the U.S. With an online storefront taking orders, this unit will assemble gaming desktops from MSI components imported from Taiwan and China. The decision to set up a pre-built unit in the US may have been influenced by U.S. import tariff regimes that favor importing components. MSI will label the finished products "MIA" (short for "Made in America,") a marketing name that isn't strictly intended to convey the "Made in the USA" tagline used by American manufacturers.

The first MIA gaming desktops will be four variants of Aegis, which combines 10th Gen Intel Core processors with NVIDIA GeForce RTX 20-series GPUs. Options include the Core i9-10900K, i7-10700, and i5-10400F; along with GPU options spanning from RTX 2080 Super thru GTX 1660 Super, with prices ranging between USD $799 through $1,699. MSI's component portfolio spans motherboards, graphics cards, coolers, cases, coolers, and gaming peripherals.



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