Havas Media the agency hired to manage the Epic Games Store recent game giveaway campaign "The Vault", which ran from May 14th through June 18th has revealed some new statistics on the success of the program. The Vault campaign focused on 21 key markets where several major titles were given away for free such as Grand Theft Auto V, Civilization VI, Borderlands: The Handsome Collection, and Ark: Survival Evolved.
The campaign provided a major boost to the Epic Games Store setting many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million. This brings the store much closer to Steam which had 95 million monthly active players in 2019 and has 14 million to 20 million peak concurrent players each day.
"Since launching the Epic Games Store, we've always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. The results have exceeded our expectations," said Steve Allison, GM Epic Games Store. "In 2020, we've been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms."
View at TechPowerUp Main Site
The campaign provided a major boost to the Epic Games Store setting many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million. This brings the store much closer to Steam which had 95 million monthly active players in 2019 and has 14 million to 20 million peak concurrent players each day.
![](https://www.techpowerup.com/img/PEs8uQzRDCY5FGJc_thm.jpg)
"Since launching the Epic Games Store, we've always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. The results have exceeded our expectations," said Steve Allison, GM Epic Games Store. "In 2020, we've been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms."
View at TechPowerUp Main Site