• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

MSI Officially Enters the Business Laptop Market With New Logo

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
47,243 (7.55/day)
Location
Hyderabad, India
System Name RBMK-1000
Processor AMD Ryzen 7 5700G
Motherboard ASUS ROG Strix B450-E Gaming
Cooling DeepCool Gammax L240 V2
Memory 2x 8GB G.Skill Sniper X
Video Card(s) Palit GeForce RTX 2080 SUPER GameRock
Storage Western Digital Black NVMe 512GB
Display(s) BenQ 1440p 60 Hz 27-inch
Case Corsair Carbide 100R
Audio Device(s) ASUS SupremeFX S1220A
Power Supply Cooler Master MWE Gold 650W
Mouse ASUS ROG Strix Impact
Keyboard Gamdias Hermes E2
Software Windows 11 Pro
Micro-Star International (MSI), the technology and laptop giant debuted its brand new "Business & Productivity" lineup,: The Summit, Prestige, and Modern series. The company also revealed its new, minimalistic, and modern logo for the new lineup. This bold new direction is a major milestone for MSI.

The new line also includes one of the first laptops, Prestige 14 Evo certified on Intel's Evo platform, which indicates advanced efficiency and better mobility. The gaming series also unveiled the world's thinnest 15-inch gaming laptop, the Stealth 15M. All powered by the latest 11th Gen Intel processor, the new lineup provides unprecedented efficiency and performance in the face of the new remote working trend due to COVID-19.



Summit Series provides secure solutions for business professionals
The Summit Series, as the name implies, is the pinnacle of a mountain and represents the determination to lead and succeed in a career. The chassis and new logo showcase minimalism and modernism to compliment the tastes of business professionals. With the growing trend of remote working, the best business laptops need to do more than just send emails and connect to the internet; they need to have high performance, enterprise-grade security, and must be versatile enough to cater to a wide range of requirements.

The Summit Series is devoted to delivering comprehensive and secure solutions. From TPM 2.0, IR Camera, fingerprint reader, to USB port, and SD Card Lock, the Summit Series laptops are secured by various layers of advanced protection. By integrating hardware, firmware, software, and identity protection, the Summit laptops help protect corporations from data theft. The Summit Series packs a thin yet solid chassis with high performance and enterprise-grade security to help companies and business professionals enhance productivity.

New "Business & Productivity" series laptops offer best performance and efficiency
The new "Business & Productivity" product line combines three distinguished series of MSI laptops: Summit, Prestige, and Modern. The new series are all outfitted with the super-powered, latest 11th Gen Intel processor, which offers up to 20 percent faster performance than its predecessor. One of the new graphic options is to gear up with Intel Iris Xe graphics, which is three times faster than standard integrated graphics.

The entire lineup is also accelerated by technologies like PCIe Gen 4 SSD and Thunderbolt 4 with USB 4.0, to boost daily work and even empower maximum personnel output for ultimate productivity. Another crucial function designed for remote workers is the noise cancellation feature. Its bilateral noise reduction for both microphones and speakers which helps reduce ambient noise during video conferences.

In addition, the new Prestige and Modern Series have now been updated with captivating, contemporary new colors -Urban Silver, Pure White, Carbon Gray, Rose Pink, Blue Stone, and Beige Mousse.

The Prestige 14 Evo is one of the first laptops to be certified on the Intel Evo platform, which indicates this laptop is smarter in many ways. It offers instant wake, quicker login, and faster Wi-Fi connection which make it much more efficient at saving users' precious time.

Enjoy gaming everywhere with world's thinnest 15-inch gaming laptop: Stealth 15M
The notable MSI gaming lineup also unveiled the Stealth 15M, which is the world's thinnest 15-inch gaming laptop in its tier. It's also one of the few gaming laptops to support advanced PCIe Gen 4 and Thunderbolt 4 for 1.5 times faster data loading speed. The Stealth 15M is equipped with an 11th Gen Intel processor, GeForce RTX 2060/GTX 1660 Ti, and is encased in an all-aluminium-built and modern chassis with an incredible thinness of just 15.95 mm. Weighing only 1.78 kg, the Stealth 15M definitely qualifies as a true portable performance solution, with the ability to meet modern, tech-savvy needs.

The newly released laptops bring both portability and power to accelerate workflows. Complete with a diverse range of products, the MSI Business & Productivity line offers reliable solutions for everyone from enterprise business users to individuals seeking a more efficient way to work. MSI has taken a major step in developing laptops for the business market, and as such the company is determined to be a leading business laptop maker, setting a new bar for excellence in the laptop industry.



View at TechPowerUp Main Site
 
Joined
Nov 25, 2019
Messages
141 (0.08/day)
images.jpeg-36.jpg

This is all I can say about the "new" logo.
 
Joined
Aug 11, 2020
Messages
245 (0.16/day)
Location
2nd Earth
Processor Ryzen 5700X
Motherboard Gigabyte AX-370 Gaming 5, BIOS F51h
Cooling MSI Core Frozr L
Memory 32GB 3200MHz CL16
Video Card(s) MSI GTX 1080 Ti Trio
Storage Crucial MX300 525GB + Samsung 970 Evo 1TB + 3TB 7.2k + 4TB 5.4k
Display(s) LG 34UC99 3440x1440 75Hz + LG 24MP88HM
Case Phanteks Enthoo Evolv ATX TG Galaxy Silver
Audio Device(s) Edifier XM6PF 2.1
Power Supply EVGA Supernova 750 G3
Mouse Steelseries Rival 3
Keyboard Razer Blackwidow Lite Stormtrooper Edition
Looks clean, but I read it as iiisi... is it just me?
 

TheLostSwede

News Editor
Joined
Nov 11, 2004
Messages
17,653 (2.41/day)
Location
Sweden
System Name Overlord Mk MLI
Processor AMD Ryzen 7 7800X3D
Motherboard Gigabyte X670E Aorus Master
Cooling Noctua NH-D15 SE with offsets
Memory 32GB Team T-Create Expert DDR5 6000 MHz @ CL30-34-34-68
Video Card(s) Gainward GeForce RTX 4080 Phantom GS
Storage 1TB Solidigm P44 Pro, 2 TB Corsair MP600 Pro, 2TB Kingston KC3000
Display(s) Acer XV272K LVbmiipruzx 4K@160Hz
Case Fractal Design Torrent Compact
Audio Device(s) Corsair Virtuoso SE
Power Supply be quiet! Pure Power 12 M 850 W
Mouse Logitech G502 Lightspeed
Keyboard Corsair K70 Max
Software Windows 10 Pro
Benchmark Scores https://valid.x86.fr/yfsd9w
That new logo is just outright terrible. I wonder how much they paid to have someone come up with that...
Although, MSI being Taiwanese, I guess it was done internally, without any market research.
 
Joined
May 15, 2020
Messages
697 (0.42/day)
Location
France
System Name Home
Processor Ryzen 3600X
Motherboard MSI Tomahawk 450 MAX
Cooling Noctua NH-U14S
Memory 16GB Crucial Ballistix 3600 MHz DDR4 CAS 16
Video Card(s) MSI RX 5700XT EVOKE OC
Storage Samsung 970 PRO 512 GB
Display(s) ASUS VA326HR + MSI Optix G24C4
Case MSI - MAG Forge 100M
Power Supply Aerocool Lux RGB M 650W
That new logo is just outright terrible. I wonder how much they paid to have someone come up with that...
Although, MSI being Taiwanese, I guess it was done internally, without any market research.
Yeah, I hope it was cheap at least :)
 
Joined
Sep 6, 2013
Messages
3,333 (0.81/day)
Location
Athens, Greece
System Name 3 desktop systems: Gaming / Internet / HTPC
Processor Ryzen 5 5500 / Ryzen 5 4600G / FX 6300 (12 years latter got to see how bad Bulldozer is)
Motherboard MSI X470 Gaming Plus Max (1) / MSI X470 Gaming Plus Max (2) / Gigabyte GA-990XA-UD3
Cooling Νoctua U12S / Segotep T4 / Snowman M-T6
Memory 32GB - 16GB G.Skill RIPJAWS 3600+16GB G.Skill Aegis 3200 / 16GB JUHOR / 16GB Kingston 2400MHz (DDR3)
Video Card(s) ASRock RX 6600 + GT 710 (PhysX)/ Vega 7 integrated / Radeon RX 580
Storage NVMes, ONLY NVMes/ NVMes, SATA Storage / NVMe boot(Clover), SATA storage
Display(s) Philips 43PUS8857/12 UHD TV (120Hz, HDR, FreeSync Premium) ---- 19'' HP monitor + BlitzWolf BW-V5
Case Sharkoon Rebel 12 / CoolerMaster Elite 361 / Xigmatek Midguard
Audio Device(s) onboard
Power Supply Chieftec 850W / Silver Power 400W / Sharkoon 650W
Mouse CoolerMaster Devastator III Plus / CoolerMaster Devastator / Logitech
Keyboard CoolerMaster Devastator III Plus / CoolerMaster Devastator / Logitech
Software Windows 10 / Windows 10&Windows 11 / Windows 10
That's not the new logo. It just informs the customer about the processor.
Being Intel it turbos 25% of the time (while running single threaded minesweeper), throttles 25% of the time(while running multi threaded apps), and works at normal frequencies for the rest 50% of the time.

Turbo, normal, throttle, normal.

Simple.
 
Joined
Oct 17, 2013
Messages
121 (0.03/day)
I'll take any kind of competition in the business sector. Bring those laptops on over. I'm overall rooting for AMD in the mobile space, but I got to say intel's 11th gen with multiple thunderbolt 4 ports is very promising. If AMD can implement USB 4 into their devices quick enough. It could be a good counter to thunderbolt.
 
Joined
Feb 20, 2020
Messages
9,340 (5.36/day)
Location
Louisiana
System Name Ghetto Rigs z490|x99|Acer 17 Nitro 7840hs/ 5600c40-2x16/ 4060/ 1tb acer stock m.2/ 4tb sn850x
Processor 10900k w/Optimus Foundation | 5930k w/Black Noctua D15
Motherboard z490 Maximus XII Apex | x99 Sabertooth
Cooling oCool D5 res-combo/280 GTX/ Optimus Foundation/ gpu water block | Blk D15
Memory Trident-Z Royal 4000c16 2x16gb | Trident-Z 3200c14 4x8gb
Video Card(s) Titan Xp-water | evga 980ti gaming-w/ air
Storage 970evo+500gb & sn850x 4tb | 860 pro 256gb | Acer m.2 1tb/ sn850x 4tb| Many2.5" sata's ssd 3.5hdd's
Display(s) 1-AOC G2460PG 24"G-Sync 144Hz/ 2nd 1-ASUS VG248QE 24"/ 3rd LG 43" series
Case D450 | Cherry Entertainment center on Test bench
Audio Device(s) Built in Realtek x2 with 2-Insignia 2.0 sound bars & 1-LG sound bar
Power Supply EVGA 1000P2 with APC AX1500 | 850P2 with CyberPower-GX1325U
Mouse Redragon 901 Perdition x3
Keyboard G710+x3
Software Win-7 pro x3 and win-10 & 11pro x3
Benchmark Scores Are in the benchmark section
Hi,
All I see is apples :)
 
Joined
Mar 20, 2019
Messages
556 (0.27/day)
Processor 9600k
Motherboard MSI Z390I Gaming EDGE AC
Cooling Scythe Mugen 5
Memory 32GB of G.Skill Ripjaws V 3600MHz CL16
Video Card(s) MSI 3080 Ventus OC
Storage 2x Intel 660p 1TB
Display(s) Acer CG437KP
Case Streacom BC1 mini
Audio Device(s) Topping MX3
Power Supply Corsair RM750
Mouse R.A.T. DWS
Keyboard HAVIT KB487L / AKKO 3098 / Logitech G19
VR HMD HTC Vive
Benchmark Scores What's a "benchmark"?
There will be a lot of
= what laptop do you have?
= iiisi (or 3si)

Just as it was with Hewlett-Packard becoming "dy". Most of the time corporate rebranding is just a way of diverting attention away from problems.
 
Joined
Jun 21, 2011
Messages
165 (0.03/day)
Next time MSI should go on Fiverr and order a few concepts off actual designers. And do a video about it. Maybe it should be sponsored by Fiverr...
 
Top