MSI, ASUS Z590 Motherboard Lineup Surface; MSI Models up to €999, ASUS up to €1516

[Raevenlord]

The Z590 motherboard lineups for both MSI and ASUS have just released and... They are interesting, to say the least. MSI will have as many as 12 different motherboard solutions, with the top one, the über-high-end MEG Z590 GODLIKE, retailing for as much as €999 ($1019). The MEG GODLIKE has faced a deep redesign compared to its predecessor, and there are two new MEG products directly under it - the MEG Z590 ACE and MEG Z590 UNIFY which are priced in a slightly less outrageous way (€479 for the MEG ACE, €379 for the MEG UNIFY). The cheapest MSI option stands as the Z590-A PRO, as €189.

As for ASUS, well... Things are looking pricey as well throughout its 13 models. The company's flagship model Z590 ROG MAXIMUS XIII EXTREME GLACIAL will go for a cool, not-at-all-collected €1516 (but that pricing does include a custom liquid-cooling monoblock designed in collaboration with EK). Descend a couple of steps down the ASUS product line ladder and you'll find the ROG MAXIMUS XIII EXTREME (€960) and the ROG MAXIMUS XIII HERO/APEX motherboards for €505. The cheapest ASUS motherboard mimics MSI's pricing at €189; for those euros, you'll snag yourself a PRIME Z590M-PLUS motherboard (check ASUS' entire lineup after the break). Is it just me, or it's getting pricier to keep DIY desktop construction as a hobby?

• ROG MAXIMUS XIII EXTREME GLACIAL - €1516 - Available Q1 / 2021
• ROG MAXIMUS XIII EXTREME - €960 - Available Q1 / 2021
• ROG MAXIMUS XIII HERO - €505 - Available End of February 2021
• ROG MAXIMUS XIII APEX - €505 - Available Q1 / 2021
• ROG STRIX Z590-E GAMING WIFI - €378 - Available End of February 2021
• ROG STRIX Z590-F GAMING WIFI - €341- Available End of February 2021
• ROG STRIX Z590-A GAMING WIFI - €328 - Available End of February 2021
• ROG STRIX Z590-I GAMING WIFI - €378 - Available Q1 / 2021
• PRIME Z590-A - €277 - Available End of February 2021
• TUF GAMING Z590-PLUS WIFI - €252 - Available End of February 2021
• TUF GAMING Z590-PLUS - €239 - Available Q1 / 2021
• PRIME Z590-P - €201 - Available Q1 / 2021
• PRIME Z590M-PLUS - €189 - Available Q1 / 202

View at TechPowerUp Main Site

 

[boulard83]

The prices are gettting a bit stupid on "high end boards".

 

[Dristun]

All this for a 250W 8-core, lmao. I guess I'm just not an "enthusiast".

 

[bonehead123]

The prices are gettting a bit stupid on "high end boards".

^^THIS^^

"Stupid is as stupid does" hehehe....

Aint no GD friggin way I'm eva,eva, eva gonna pay ANYWHERE near $1k for ANY mobo, waterblocks be damned.....

Well, not unless of course I win that $700Mil+ powerball lottery, like, tomorrow.....

And why the hell are there absolutely ZERO specs/features listed for these boards, wtf ? Yea I know it's just a copy/paste press release, but still....

 

[Bubster]

Who Knew that Covid Virus is gonna be an opportunity for these scumbag OEMs (especially Nvidia) to get rich quick, charge what they want and walk away with it scott free...

 

[ZoneDymo]

The prices are gettting a bit stupid on "high end boards".

yeah but again, these are halo products with custom borderline full front waterblocks from EK on them, like the Asrock Aqua before them which cost 1000 bucks.

These are not for you or I to buy, these are products for brand building/recognision, only to be shown off and reviewed by Linus or GN or so.

EDIT: im a bit baffled by all these reactions tbh, like...do you guys go over to some Bugatti forum to complain how outrages it is that they ask 3 million dollars for their new car?
Or are you actually aware that car isnt for you (heck its barely for anyone, the company loses money on ever single one sold) and just go buy that Ford or whatever you were going to anyway?

Do we not see these 200 to 400 dollar boards that thus are still normally priced that are in those images and lists and mentioned in the article?

 

[Ruru]

1.5KEUR from a non-HETD board? This is insane.

 

[R00kie]

And I thought Z490 was expensive in comparison with Z390, this is beyond insane

 

[xtreemchaos]

theres something there for everybody including me whos poor as church mice selling crack and those god like people who have more money than gray matter .

 

[Deleted member 197223]

As a plebeian I think my Z390-E will keep me company for another 2 years or so. While Z590-E do offer PCIe 4.0 I would have to upgrade everything to fully utilize it. Clearly I upgraded at the right time. Might as well wait for 5.0 and hope prices have calmed down by then ¯\_(ツ)_/¯

 

[RedelZaVedno]

LMAO, €1,519/999 for a Motherboard? Are ppl working at ASUS & MSI out of their F minds? Greedy bastards! As things are progressing now DIY PC building will soon become extinct.

 

[msimax]

godlike with 2 pcie slots hmm

 

[boulard83]

yeah but agian, these are halo products will custom borderline full front waterblocks from EK on them, like the Asrock Aqua before them which cost 1000 bucks.

These are not for you or I to buy, these are products for brand building/recognision, only to be shown off and reviewed by Linus or GN or so.

I currently run a Rampage V Extreme X99 wich i bought Day1 at 529$ Canadian dollar in 2014. I'm the kind of guy who buy top tier and keep it for a long time.

These price translate to ~300-400% inflation for top tier MB and keep in mind that Z590 is the "mid range" chipset.

 

[MxPhenom 216]

Who Knew that Covid Virus is gonna be an opportunity for these scumbag OEMs (especially Nvidia) to get rich quick, charge what they want and walk away with it scott free...

Don't buy then...

#Capitalism

 

[r9]

When I build the PC usually with Gaming in mind and then for work I allocate money in this order:
1. GPU
2. CPU
3. RAM
4. MB, PSU, Case etc
Basically the most FPS for $.
So yeah paying $1k+ for motherboard is insane especially almost everything is on the CPUs anyways.

 

[RedelZaVedno]

The problem is that 'high tide raises all boats'. Expect new mainstream B and H motherboards to cost between 130 and 190€ instead of 60 to 120€. DIY PC market segment is all FU atm.

 

[TheoneandonlyMrK]

I'm not arsed by top end ,fools money board's, even the cheapest one isn't cheap enough though.

 

[Tomgang]

1500 EURO for a freaking none INTEL HEDT/AMD THREADRIPPER motherboard and you are max out at 8 cores and properly around 500 USD for 11900K.

So 3 times ass much for a motherboard than the max price for top tier cpu on the socket and here I though X570 boards where ridiculous expensive.

Excuse my French but this is literally the most stupid thing I have ever seen so far and I will just say that.. "Sensorer bad cursing words". That helped coming out with my anger. I am all ready pretty annoyed by the lack of cpu and gpu to overprice and now we habve to deal with overpriced motherboard as well. I hate being holding back by miners, Scalpers, the virus and greddy companies.

 

[Solid State Soul ( SSS )]

Remember when HERO boards, the perfect "end all be all" for a gaming build use to cost 200$, now its 550$ and even the cheapest Z590 from ASSUS is 200$.
This is getting out of hand, if this continues for a few more years PC gaming will drop to a step decline.

 

[ZoneDymo]

I currently run a Rampage V Extreme X99 wich i bought Day1 at 529$ Canadian dollar in 2014. I'm the kind of guy who buy top tier and keep it for a long time.

These price translate to ~300-400% inflation for top tier MB and keep in mind that Z590 is the "mid range" chipset.

and I buy meh tier and keep it for a long time XD

 

[Makaveli]

The prices are gettting a bit stupid on "high end boards".

lol for real.

What are these board makers smoking.

There is no upgrade path on these boards past Rocket Lake S you gotta be a real genius to spend this kinda cash on one of these just to do it again for alderlake.

 

[SamuelL]

$1000 for a motherboard is absurd and $1500 is flat out stupid.

$600-700 is extreme and IMO is only justifiable on HEDT workstation builds or similar. Double that or more for a consumer board is nuts. A full custom block setup could justify a (slightly) higher price but $1500+ for that ASUS board is shameful.

 

[BArms]

Where is a price fixing investigation when you need one? Kidding, but I find it hard to believe their profit margin on the $1500 board won't be at least 500%.

 

[zlobby]

The prices are gettting a bit stupid on "high end boards".

Only because people are buying them for stupid prices.

Nothing drives prices down quite like zero sales.

 

[sepheronx]

Now I don't feel bad about spending $200 cad on a MSI z490 gaming plus Mobo.

Not like PCIe 4.0 will add any benefit to gaming or real world performance.