Intel Partners with ASUS To Launch Iris Xe Desktop Graphics Cards to OEMs

[Uskompuf]

Intel has partnered with ASUS and Colorful to design and launch Intel Iris Xe discrete desktop graphics cards. The two new DG1 boards are targeted towards mainstream users and small to medium-size businesses. The cards will only be available to system integrators who will offer Iris Xe discrete graphics as part of pre-built systems.

These new desktop cards follow the launch of Intel Iris Xe MAX for notebooks, including many of the same features and specifications. The cards feature 80 execution units and 4 GB of LPDDR4X video memory which is 16 execution units less than the notebook version however we are unsure of what clock speed they will be running at. The desktop cards also feature the same three display outputs, hardware video decode and encode acceleration, including AV1 decode support, VESA Adaptive Sync, and Display HDR support along with artificial intelligence capabilities.

Update Jan 28th: Colorful has recently published an official statement clarifying that they will not be releasing an Intel Iris Xe Desktop Graphics Card, this means that Intel's other launch partner is currently unknown.



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[dj-electric]

Fresh blood into dGPU market. Finally, lets get this one moving.
As simple and humble of a (re)beginning this might be, I believe many of us welcome it.

 

[windwhirl]

Fresh blood into dGPU market. Finally, lets get this one moving.
As simple and humble of a (re)beginning this might be, I believe many of us welcome it.

I for one love more competition. I'm not saying Intel has to get the crown on day one, but they should definitely push to at least get near it.

 

[Flanker]

Interesting how Colorful is involved

 

[Steevo]

Available in prebuilts for office work, your Excel has never been rendered so excellent.


But no actual benchmarks or IQ samples to see if they know how to AF and AA the right way.

Hard pass.

 

[Caring1]

Of course it features A.I. there's no real intelligence at Intel.

 

[BlackWater]

Finally, Intel joins the dGPU game - something that should have happened... 10 years ago. Intel, as a company are in a dangerous slide downhill. AMD is finally being competitive with Nvidia, in the GPU space, and straight up beating Intel in the CPU space. They are winning customers over in the mobile, desktop and enterprise level at the same time. More sales, more money, more investment budget for R&D. AMD has no intention of slowing down, an they really are in a position to actually keep landing successes if they press their advantage. Enterprise customers are slowly, but surely, starting to leave Intel behind. The business world has only so much patience for f***ups and delays.

Perhaps with some old titans back in the game, like Pat Gelsinger, Intel can be steered back the right way. It seems the company culture at the upper levels got way too arrogant, confident and egotistical, and reality, as always, kicked them in the ass. Let's see if they can snap out of the 'we are the best, period'-type of cognitive dissonance and start doing good R&D work again, instead of sinking millions into cringe-inducing marketing campaigns. I guess we'll find out in a couple of years.

 

[Fouquin]

Available in prebuilts for office work, your Excel has never been rendered so excellent.


But no actual benchmarks or IQ samples to see if they know how to AF and AA the right way.

Hard pass.

It's the 80EU variant of Xe MAX that already ships in a bunch of laptops. You can get the necessary 3D capabilities information from reviews that are already available. These are 30W budget cards, not some 3080 competitor. All they have to do is be better than the bottom tier garbage from green and red, and that's a very low bar with stuff like the GT 1010 being thrust into existence.

 

[1d10t]

The cards feature 80 execution units and 4 GB of LPDDR4X video memory which is 16 execution units less than the notebook version

Desktop are supposedly get stronger version than notebook counterpart, or Intel making a new trend here? Imagine when AMD release add in card Vega 2 and sell it for $30. This is not competition, obviously, just trying to saturate market with a "redundant" product.

 

[windwhirl]

Available in prebuilts for office work, your Excel has never been rendered so excellent.

If it doesn't fix all the font rendering while at it, it's a hard pass for me

 

[btarunr]

Interesting how Colorful is involved

They've become the leading AIC in mainland China. Maybe even beating Galaxy.

 

[Deleted member 206429]

Finally, Intel joins the dGPU game - something that should have happened... 10 years ago. Intel, as a company are in a dangerous slide downhill. AMD is finally being competitive with Nvidia, in the GPU space, and straight up beating Intel in the CPU space. They are winning customers over in the mobile, desktop and enterprise level at the same time. More sales, more money, more investment budget for R&D. AMD has no intention of slowing down, an they really are in a position to actually keep landing successes if they press their advantage. Enterprise customers are slowly, but surely, starting to leave Intel behind. The business world has only so much patience for f***ups and delays.

Perhaps with some old titans back in the game, like Pat Gelsinger, Intel can be steered back the right way. It seems the company culture at the upper levels got way too arrogant, confident and egotistical, and reality, as always, kicked them in the ass. Let's see if they can snap out of the 'we are the best, period'-type of cognitive dissonance and start doing good R&D work again, instead of sinking millions into cringe-inducing marketing campaigns. I guess we'll find out in a couple of years.

When AMD has the same # of employees as Intel get back to me, until then its comical for you to think there is a 1:1 ratio between the two business sizes and what they make revenue on

 

[Kentaro]

Great to see it's happening

 

[jonnyGURU]

Interesting how Colorful is involved

How so?

Colorful is Chaintech's retail brand. Chaintech is a big OEM. When I was at BFG, there were two companies used to make graphics cards when we weren't forced to use reference. That was Galaxy and Chaintech.

 

[TheLostSwede]

Just curious, what happened to this?

 

[Flanker]

How so?

Colorful is Chaintech's retail brand. Chaintech is a big OEM. When I was at BFG, there were two companies used to make graphics cards when we weren't forced to use reference. That was Galaxy and Chaintech.

Ah didn't know about Colorful is Chaintech's

 

[Fatalfury]

Just curious, what happened to this?

they saved it for their best...which does not exist for now xD
or for atleast 3-5 Years till they can reach RTX 3080/RX 6800 levels.

 

[LTUGamer]

The cards will only be available to system integrators who will offer Iris Xe discrete graphics as part of pre-built systems.

That says lot about their performance... I believe that in future they will realise graphics card which will be competive and will be available in retail market.

 

[docnorth]

It's the 80EU variant of Xe MAX that already ships in a bunch of laptops. You can get the necessary 3D capabilities information from reviews that are already available. These are 30W budget cards, not some 3080 competitor. All they have to do is be better than the bottom tier garbage from green and red, and that's a very low bar with stuff like the GT 1010 being thrust into existence.

Exactly. It seems this GPU will sit above 1030 and probably below rx550 (we don't know the clocks for desktop use).

 

[Vya Domus]

instead of sinking millions into cringe-inducing marketing campaigns.

Nah, the real problem is the millions or rather billions they sank into acquisitions that went nowhere, practically everything that they bought it's dead. There is even an entire meme in the industry about the fact that if Intel buys you it's over.

 

[ZoneDymo]

Just curious, what happened to this?

was that not just a commissioned interpretation/fan render rather then something actual representing what Intel would come up with?

 

[TheLostSwede]

was that not just a commissioned interpretation/fan render rather then something actual representing what Intel would come up with?

This then?

 

[Fouquin]

This then?

That's the DG1 Software Development Vehicle and they do exist in some number. Intel likely won't release the SDV reference design to market, but I guarantee you people have them, and have had them since late December 2019.

 

[TheLostSwede]

That's the DG1 Software Development Vehicle and they do exist in some number. Intel likely won't release the SDV reference design to market, but I guarantee you people have them, and have had them since late December 2019.

It was more about the fancy designs and then they launch something really average looking...

 

[ZoneDymo]

It was more about the fancy designs and then they launch something really average looking...

yeah but I think this is one of those more sad "welcome to the real world" moments, those fancy designs are more for advertisement but the actual coolers, for now atleast, probably are done as cheaply as possible aka no demands or whatever in terms of performance or looks, just something that works.