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You are missing the point in MSRP. The S stands for "suggested". I can't speak for the US but I know in Canada it is the distributor that determines the price it sells to retail channels which influences the retaIL price. There is no doubt that one thing they have promised is that all of these cards are faster than the 2080TI and the AMD cards are all up to 90% faster than their previous Gen. Those 2 factors alone means that of the 17+ million users on Steam, if 3% are looking to get a new card that there are 510,000 potential customers from the traditional Gaming channels. As Epic had 19 million downloads of SW Battlefront 2 and even though plenty of those users are on Steam at least 5% of them are on Epic alone.Thing is, they're pricing PC gamers out of PC gaming, especially when consoles are now in the neighborhood of 4k60 for substantially less. The golden goose is being strangled. Wonder how many PC gamers are going to get tired of waiting and waiting and waiting, first for nvidia and AMD to release products that were actual upgrades and now that they finally got around to doing so, waiting for them to make enough at the original prices they promised.
Meh. Might be time to give up on PC gaming for a generation.
Now let's put the pandemic into focus. The biggest Youtube tech channels have all doubled in 2020. Even TPU has a wealth of new members since 2020. That means that millions of people have become more intimately aware of these new GPUs. That brings me back to my first point in that these cards are all faster or as fast the 2080TI.
The mining craze is the 3rd pillar as just last week on Newegg there were no GPUs (Lg710 excused) for sale on the site. We have even seen a return to stock of RX570 8GB cards in a few channels (not third party) like Newegg and Canada Computers. Even those cards are being gobbled up as we speak. Crypto mining is highly volatile but this time it is different. This time the move is being influenced by traditional investment institutions and individuals there are a cornucopia of vehicles they use. The 2nd point also contributes to the social media effect. Do you remember that story (with Pics) of the person that was using 78 3090s in a Mining Rig 2 to 3 weeks after they were released. Nvidia told everyone that they were going to drop SLI support and then all of a sudden several Youtube channels have a competition with 2 3090s in SLI for 3D Mark scores?
Those are (for me) the most mitigating factor in the price of GPUs. Now we add memory pricing woes and the pressure gets even stronger. The machiavellian thing is supply IS just starting to come into a more healthy state (If ever so slowly).