It matters when I said "AMD doesn't bother like Intel does when it comes to consumer parts" and the reply was "but Asus does something that resembles Intel's effort".
And the end result is most definitely not the same, as attested by the countless threads by poor sobs that can't run their modules at advertised speeds, because they run an AMD CPU. With Intel, XMP works out of the box in >90% of the cases. For the rest, you just dial the profiles in manually and you're good. With AMD, if you don't have an Asus board or DOCP doesn't work, you need to guess what ICs your DIMMs use, fire up a 3rd party utility, get some timings and dial those in. And even that doesn't always work and then you come to TPU complaining only to be told "dude, your RAM is not on the mobo's QVL".