• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

AMD Announces Design Framework Initiative, Plugging its Biggest Gap with OEMs

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
47,297 (7.53/day)
Location
Hyderabad, India
System Name RBMK-1000
Processor AMD Ryzen 7 5700G
Motherboard ASUS ROG Strix B450-E Gaming
Cooling DeepCool Gammax L240 V2
Memory 2x 8GB G.Skill Sniper X
Video Card(s) Palit GeForce RTX 2080 SUPER GameRock
Storage Western Digital Black NVMe 512GB
Display(s) BenQ 1440p 60 Hz 27-inch
Case Corsair Carbide 100R
Audio Device(s) ASUS SupremeFX S1220A
Power Supply Cooler Master MWE Gold 650W
Mouse ASUS ROG Strix Impact
Keyboard Gamdias Hermes E2
Software Windows 11 Pro
AMD today announced the Design Framework Initiative, a program that lets gaming notebook manufacturers collaborate directly with AMD in designing their products with the most optimal parameters. This would include AMD working directly with the design teams of gaming notebook OEMs on picking the right CPU, discrete GPU, and other hardware components; pairing it with the right display type for the given hardware; optimizing system start-up and wake-up times; optimizing the clock speed and software environment; choosing the right I/O, finer details of the chassis; choosing the right battery and power-management; and more importantly, micro-managing the design of the thermal solution.

Intel has, for several generations, been offering similar design-collaboration programs to notebook OEMs across a variety of form-factors. Notebooks built under this initiative will be branded under AMD Advantage. This logo prescribes a few design goals for OEMs to match up to, with regards to display quality, storage performance, thermal management, and battery life; in addition to performance targets based on frame-rates. AMD says that the Advantage program has been already underway, and that the first gaming notebooks will start hitting the shelves from June 2021.



The AMD Design Framework Initiative press-deck follows.


View at TechPowerUp Main Site
 
Joined
Jan 31, 2011
Messages
238 (0.05/day)
Processor 3700X
Motherboard X570 TUF Plus
Cooling U12
Memory 32GB 3600MHz
Video Card(s) eVGA GTX970
Storage 512GB 970 Pro
Case CM 500L vertical
Glad to see AMD is finally doing something like this. Took them long enough. Some OEM gimping of AMD laptops was getting so ridiculous, that I was wondering if even Mediatek had better laptop ODM/OEM relationships than AMD, nevermind the Intel and Nvidias of the world. Heck, even Qualcomm seemed to have more influence.
 
Joined
Sep 17, 2014
Messages
22,668 (6.04/day)
Location
The Washing Machine
System Name Tiny the White Yeti
Processor 7800X3D
Motherboard MSI MAG Mortar b650m wifi
Cooling CPU: Thermalright Peerless Assassin / Case: Phanteks T30-120 x3
Memory 32GB Corsair Vengeance 30CL6000
Video Card(s) ASRock RX7900XT Phantom Gaming
Storage Lexar NM790 4TB + Samsung 850 EVO 1TB + Samsung 980 1TB + Crucial BX100 250GB
Display(s) Gigabyte G34QWC (3440x1440)
Case Lian Li A3 mATX White
Audio Device(s) Harman Kardon AVR137 + 2.1
Power Supply EVGA Supernova G2 750W
Mouse Steelseries Aerox 5
Keyboard Lenovo Thinkpad Trackpoint II
VR HMD HD 420 - Green Edition ;)
Software W11 IoT Enterprise LTSC
Benchmark Scores Over 9000
Glad to see AMD is finally doing something like this. Took them long enough. Some OEM gimping of AMD laptops was getting so ridiculous, that I was wondering if even Mediatek had better laptop ODM/OEM relationships than AMD, nevermind the Intel and Nvidias of the world. Heck, even Qualcomm seemed to have more influence.

Dunno when AMD says 'Initiative' or 'Partner program' I can only remember the long history of failed similarities.

Seeing is believing.
 
Joined
Dec 26, 2006
Messages
3,862 (0.59/day)
Location
Northern Ontario Canada
Processor Ryzen 5700x
Motherboard Gigabyte X570S Aero G R1.1 BiosF5g
Cooling Noctua NH-C12P SE14 w/ NF-A15 HS-PWM Fan 1500rpm
Memory Micron DDR4-3200 2x32GB D.S. D.R. (CT2K32G4DFD832A)
Video Card(s) AMD RX 6800 - Asus Tuf
Storage Kingston KC3000 1TB & 2TB & 4TB Corsair MP600 Pro LPX
Display(s) LG 27UL550-W (27" 4k)
Case Be Quiet Pure Base 600 (no window)
Audio Device(s) Realtek ALC1220-VB
Power Supply SuperFlower Leadex V Gold Pro 850W ATX Ver2.52
Mouse Mionix Naos Pro
Keyboard Corsair Strafe with browns
Software W10 22H2 Pro x64
Dual Channel memory would be nice with 2 actual dimm slots, not soldered on ram...................
 
Top