Intel Introduces New High-Performance Graphics Brand: Intel Arc

[btarunr]

Intel today revealed the brand for its upcoming consumer high-performance graphics products: Intel Arc. The Arc brand will cover hardware, software and services, and will span multiple hardware generations, with the first generation, based on the Xe HPG microarchitecture, code-named Alchemist (formerly known as DG2). Intel also revealed the code names of future generations under the Arc brand: Battlemage, Celestial and Druid.

"Today marks a key moment in the graphics journey we started just a few years ago. The launch of the Intel Arc brand and the reveal of future hardware generations signifies Intel's deep and continued commitment to gamers and creators everywhere. We have teams doing incredible work to ensure we deliver first-class and frictionless experiences when these products are available early next year," said Roger Chandler, Intel vice president and general manager of Client Graphics Products and Solutions.



Intel Xe is a scalable graphics and compute architecture designed to deliver exceptional performance and functionality spanning integrated to discrete and data centers to supercomputers.

Upcoming Intel Arc graphics products are based on the Xe-HPG microarchitecture, a convergence of Intel's Xe-LP, HP and HPC microarchitectures, that will deliver scalability and compute efficiency with advanced graphics features. Alchemist, the first generation of Intel Arc products, will feature hardware-based raytracing and artificial intelligence-driven super sampling, and offer full support for DirectX 12 Ultimate.

Intel's long-term vision is to bring frictionless gaming and content creation experiences to gamers and creators worldwide, giving them innovation and choice in hardware coupled with open and accessible software tools.

Alchemist products will arrive in the first quarter of 2022. Please visit Intel.com/Arc for more details, with more specifics arriving later in 2021.

View at TechPowerUp Main Site

 

[Colddecked]

I honestly wonder how they will deal with resellers. People think Intel jumping in will automatically lead to lower prices, but the reseller community will just buy up all those stocks as well.

Anyways, I'm rooting for Intel to come up with something decent. A true DLSS equivalent would also be amazing, but I'm skeptical given the track record of Intel's driver/software teams.

 

[bonehead123]

Intel's long-term vision is to bring frictionless gaming and content creation experiences to gamers and creators worldwide, giving them innovation and choice in hardware coupled with open and accessible software tools.

HAHAHAHAHAHAHAHAHAHAHA.......... theyz soooooo funnnnny.... innovation, open, accessable & Intel should neva, eva, eva be in the same sentence together IMHO...

Anyways, it won't matter what they call their GPU line-ups, if they can't meet or exceed the specs/features other 2 brands already on the market, at close to the same or lower prices, they might as well write off the costs of this experimental conglomerated cfk right friggin now & take the 1 time charge against their bottom line, then forget about it foreva....

 

[Mistral]

What is Intel going to introduce next? eARC?

 

[Upgrayedd]

HAHAHAHAHAHAHAHAHAHAHA.......... theyz soooooo funnnnny.... innovation, open, accessable & Intel should neva, eva, eva be in the same sentence together IMHO...

Anyways, it won't matter what they call their GPU line-ups, if they can't meet or exceed the specs/features other 2 brands already on the market, at close to the same or lower prices, they might as well write off the costs of this experimental conglomerated cfk right friggin now & take the 1 time charge against their bottom line, then forget about it foreva....

1st gen Ryzen wasn't that great either. It's also designed by the same person who designed Polaris, Vega and Navi for AMD. Except this time the guy actually has a budget to work with.

 

[Audioave10]

All I remember is their failed Larrabee which had led them to buy "Project Offset" and kill it.

 

[KainXS]

1st gen Ryzen wasn't that great either. It's also designed by the same person who designed Polaris, Vega and Navi for AMD. Except this time the guy actually has a budget to work with.

Raja worked on RDNA when that started then left AMD but he did not have much to do with Ryzen, and he DEFINITELY did not design Ryzen.

 

[Dr. Dro]

More competition is all we need in this stale GPU market. I for one welcome Intel with open arms, and wish them a very successful launch.

 

[ZoneDymo]

1st gen Ryzen wasn't that great either. It's also designed by the same person who designed Polaris, Vega and Navi for AMD. Except this time the guy actually has a budget to work with.

Jim Keller vs Raja Kudori (plus obviously AMD's own internal staff) and I would argue Ryzen was pretty damn great tbh

 

[Darmok N Jalad]

A brilliant move by Intel to gain reputation among gamers would be to disable these cards for mining. Then every one would end up in a needy gamer’s hands. Of course, this would only be a successful campaign if they actually provide a decent gaming experience. Instead, they will probably just take advantage of the situation and let the miners gobble them up. Their driver standards are probably much lower, too.

 

[silentbogo]

I honestly wonder how they will deal with resellers.

It won't even come to that. Just look at Intel DG1 today....
At first I was excited to try it out, but then got bummed out after I found out that I need to sacrifice my X570-based workstation for some inferior Intel crap.
That's why ASUS DG1 is in stock in pretty much every store in my area and nobody wants it, even scalpers.

 

[Upgrayedd]

Raja worked on RDNA when that started then left AMD but he did not have much to do with Ryzen, and he DEFINITELY did not design Ryzen.

I think I was misinterpreted. I just meant 1st Ryzen wasn't really a showstopper. Sure it was a lot better than FX. I know the person designing gpus wasn't designing cpus.

 

[thesmokingman]

1st gen Ryzen wasn't that great either. It's also designed by the same person who designed Polaris, Vega and Navi for AMD. Except this time the guy actually has a budget to work with.

Raja is the biggest loser.

 

[AusWolf]

"Alchemist products will arrive in the first quarter of 2022."

Does this mean that Intel will start selling herbs and potions?

 

[Tomorrow]

What is Intel going to introduce next? eARC?

Perhaps even ARK. Oh wait: https://ark.intel.com

 

[TheLostSwede]

Lawsuit incoming?

ARC (processor) - Wikipedia

en.wikipedia.org