IKEA is Finally Ready to Sell You its ASUS ROG Co-branded Gear

[Vayra86]

Well, said jokingly or not, we have the elitism confirmed at least. Also, including board games really isn't likely to increase the numbers much - have you noticed how massively popular video games are? And just to reiterate: if the test of the world plays games at half the rate of the US, 2.5 billion is a low estimate. These numbers are, overall, quite realistic. Gaming is not an exclusive hobby, and self-proclaimed "gamers" need to get over themselves and realize that this is a great thing.

Right... now, let's get both feet on the ground again and circle back to the context in which 2.5 billion was used here.

Do you really think we have 2.5 billion non-couch-gaming, desktop-oriented gamers that can somehow make use of the IKEA gear on offer? Whát is the stereotype room you see here? Heck, its not even console gamer oriented as it shows. The couch is an object they're not marketing here.

 

[Valantar]

Right... now, let's get both feet on the ground again and circle back to the context in which 2.5 billion was used here.

Do you really think we have 2.5 billion non-couch-gaming, desktop-oriented gamers that can somehow make use of the IKEA gear on offer? Whát is the stereotype room you see here? Heck, its not even console gamer oriented as it shows. The couch is an object they're not marketing here.

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You're right, but you're also kind of missing the point - or at least reading the marketing copy differently than I am. I don't think anyone at Ikea has ever thought "there are 2.5B potential customers for this lineup", and I don't think that's even remotely what they're saying. Rather, I think they are saying "there are freaking tons of people playing games, gaming is a dominant cultural phenomenon, and the "gamer" identity/sterotype/style is overall very popular - thus there are lots of people who might find these products interesting/desirable." If a coffee maker ... maker? says "there are X billion coffee drinkers in the world and Y billion mugs of drip coffee are brewed every day", I don't take that as them saying "we expect/want/think we can sell our product to each and every one of them". Rather, I read it as saying "we occupy a niche within [product group]" (in this case, coffee) "and coffee is a huge market, thus our niche also has the potential to be huge". A niche within a huge phenomenon is (likely) bigger than a niche within a small one, right? The main point of marketing statements like this is not saying that all of these people necessarily want to buy your product, but that the overall group that people who do fit within is sufficiently large for that group to also be large. If 2.5B people play games regularly, how many of those think the "gamer" style looks cool? Probably a few hundred million at least. If, say, 500M people played games instead, the market for products like this would be far, far smaller.

 

[Easy Rhino]

Gaming is not an exclusive hobby, and self-proclaimed "gamers" need to get over themselves and realize that this is a great thing.

Sure, gaming may not be an exclusive hobby if you count the filthy casuals playing games on their phones. But I don't count those lesser beings as actual gamers. So sure Ikea can make some outrageous claim like 2.5 billion gamers without having any real evidence of such a claim so long as they count mobile phone casuals as gamers.

 

[Valantar]

Sure, gaming may not be an exclusive hobby if you count the filthy casuals playing games on their phones. But I don't count those lesser beings as actual gamers. So sure Ikea can make some outrageous claim like 2.5 billion gamers without having any real evidence of such a claim so long as they count mobile phone casuals as gamers.

Well, you're just proving my points about elitist attitudes at this point. I don't see what anyone gains from looking down on other people sharing the same interests, but you do you.

 

[Easy Rhino]

Well, you're just proving my points about elitist attitudes at this point. I don't see what anyone gains from looking down on other people sharing the same interests, but you do you.

Personally, I do not see what anyone gains from looking up to other people who share the same interests.

 

[Valantar]

Personally, I do not see what anyone gains from looking up to other people who share the same interests.

... wait, so, there are only the options of either looking down on or looking up to other people? Sorry, you've got me kind of confused here. At least in my mind, doing neither of those two is quite viable.

(Also, just to be clear, your elitist stance strongly implies that the so-called "filthy casuals" should look up to "gamers" because "gamers" are better than them. So you're kind of contradicting yourself here.)

 

[thesmokingman]

Bump, just got the email from Ikea. The stuff is live. Some of it looks decent and the pricing is not too bad.

Game Room Furniture - Gaming Furniture

Shop affordable game room furniture at IKEA, including desks, chairs and must-have accessories, designed with quality that never lags!

www.ikea.com