Intel's CEO Blames Predecessors for Current State of the Company, Wants Apple Business Back with Better Processors

[Mistral]

If Apple made a x86 cpu, off no more AMD or Intel....and those AMD cpu`s selling for 600 usd suddenly will go down to sub 200...

First, Apple will never make an x64 CPU. Second, even if they do, it'll be madly overpriced for actual performance.

 

[maxfly]

The only way Intel gets Apple back is if the Nvidia Arm deal goes through and leather jacket boy locks Apple out(not going to happen). Even then it would likely be several years before Apple came back.

 

[Turmania]

First, Apple will never make an x64 CPU. Second, even if they do, it'll be madly overpriced for actual performance.

Of course they won't. They have a better and more reliable eco system.

 

[Soul_]

He isn't totally off base here. His predecessor laid off 12k employees (mostly engineers), about a year before they started facing fab issues. His focus was everything but engineering, and look where they ended up. No wonder the board picked an engineer this time around to run intel.

 

[Easo]

What??!!

I thought they were still making record profits??

edit ever time I see his picture it looks more like bill gates every time?!?

They are, people really think that every single thing going badly is an automatic end for Intel, while actually it's just personal biases and the inability to grasp the scale.

 

[R-T-B]

Intel is a for profit company not a girlfriend offer them your money and they will listen

Product comes before money. No impressive product? No money. That's like capitalism 101 dude.

They are, people really think that every single thing going badly is an automatic end for Intel, while actually it's just personal biases and the inability to grasp the scale.

Intel could probably just shutdown sales, do nothing, and still keep everyone on payroll playing computer games or something I dunno for what... I am betting a few years at least.

 

[NC37]

If anything Apple should invade the GPU market next and take on Intel, nVidia, and AMD. Intel has a chance with nVidia and AMD stagnating. A 4th player would be welcome.

 

[Flanker]

Aww poor man getting paid millions to do a difficult job

 

[Minus Infinity]

Obviously Gelsinger has to puff his chest like a peacock given where Intel sank to over the last 10 years, but I'm already liking what I'm seeing under his leadership. I'm all in on AMD at the moment, and don't want to reward Intel anytime soon, but we need strong competition and Alder Lake looks like the right step. The real excitement comes after Raptor Lake (although that will be a big improvement on Alder Lake) with Meteor Lake and Luna Lake. AMD will need to really keep on its toes with Zen 4 and Zen 5/6. I really like the BIG.little on desktop and I know AMD are working on this but won't see it until Zen 5 I suspect. Also Intel entering GPU market is exactly what we need too and ARC will be competitive which is good for a first gen product. Looking forward to see how mobile Alder Lake GPUs perform in the 15-35W class.

Intel can only win back Apple if they get power usage way way down, but how long before that happens? If Raptor Lake isn't showing big improvements this time next year when its released I doubt they'll get a look in.

If anything Apple should invade the GPU market next and take on Intel, nVidia, and AMD. Intel has a chance with nVidia and AMD stagnating. A 4th player would be welcome.

LOL, Apple are too selfish to do that, they are happy to milk a tiny market rather than bring their CPUs to the masses. If they wer samrt they'd license their A15 to anyone that wants to use them. They need to separate their chip division like Sony did for their camera sensor division. Sony will sensors to arch rivals becuase it makes business sense. Imagine an S22 with A15 in it.

 

[c2DDragon]

No offense but...
Is it a https://kotaku.com/ article you are posting on TPU ? I mean, it is 100% subjective since the beginning ! I wasn't prepared for this on TPU xD

Ok I promise, I will try to read after this.
Damn I really wasn't prepared for this xD

EDIT : I wish I didn't promise xD
I'm not journalist, nor I pretend I would be good at making "news" but I think it would have been better to be a bit objective before linking the interview, then nuke (100% subjective) after the video. But again, I'm not pretending I'm a journalist nor a news poster. It would have been better to read I guess. I was like "WTH !? Am I on TPU ?"
No offense @TheLostSwede I'm just a random reader giving my feedback after all.
Btw I laughed and the news was fun, again, I wasn't prepared for this xD

 

[Totally]

Aha! Since the era where Intel was paying companies to buy only it's CPUs.

Good ol' engineering logic. If you can't solve the problem/question, solve the person asking the question.

 

[TheLostSwede]

No offense but...
Is it a https://kotaku.com/ article you are posting on TPU ? I mean, it is 100% subjective since the beginning ! I wasn't prepared for this on TPU xD
View attachment 221541
Ok I promise, I will try to read after this.
Damn I really wasn't prepared for this xD

EDIT : I wish I didn't promise xD
I'm not journalist, nor I pretend I would be good at making "news" but I think it would have been better to be a bit objective before linking the interview, then nuke (100% subjective) after the video. But again, I'm not pretending I'm a journalist nor a news poster. It would have been better to read I guess. I was like "WTH !? Am I on TPU ?"
No offense @TheLostSwede I'm just a random reader giving my feedback after all.
Btw I laughed and the news was fun, again, I wasn't prepared for this xD

Could you be a bit more specific rather than beat around the bush, as I don't really understand the issue.

 

[Flanker]

Could you be a bit more specific rather than beat around the bush, as I don't really understand the issue.

I think he was just surprised to see a news piece with an opinion on TPU

 

[TheLostSwede]

I think he was just surprised to see a news piece with an opinion on TPU

Right, well, I come from a different background than most of the people here, which means slightly different articles.
Although I thought I had written a few of those already.
I felt like my copy was being compared with that of a so-so gaming site, but maybe I misunderstood.

 

[The Quim Reaper]

Its easy to blame the CEO I suppose but equally to blame are the shareholders.

When there was practically no competition from AMD, they were happy to see Intel sit back and hoover up the cash and spread it around to them with high share dividends each year and not put any pressure on Intel whatsoever to keep innovating, never thinking that AMD would comeback and bite them in the ass with competition.

 

[watzupken]

I am not sure if the part about winning Apple back is going to happen anytime soon. Apple made a big move to ditch Intel and go with their own custom SOC. It is a big change and not something that any sane firm will undertake often. And looking at whatever Intel has to offer now or in the near future, they are not much better if not worst, when comparing with the new M1 Pro and Max. Single core performance wise, Apple's M1 may not win any awards, however, the M1 Macs have been making waves over the last year is no fluke when it comes to performance vs power efficiency. The only thing I am skeptical is whether Apple can keep up with this momentum because it seems like their A15 CPU performance improvement gen on gen is starting to stall.

 

[Bomby569]

Apple has more money then they have. Once Intel let that boat sail there is no catching him, in fact it's more likely they get outraced.

Its easy to blame the CEO I suppose but equally to blame are the shareholders.

When there was practically no competition from AMD, they were happy to see Intel sit back and hoover up the cash and spread it around to them with high share dividends each year and not put any pressure on Intel whatsoever to keep innovating, never thinking that AMD would comeback and bite them in the ass with competition.

Moore's law and shit, everyone was convinced it was impossible to do more.

 

[cyberloner]

tsmc slap intel again

 

[Vayra86]

Maybe its me, but when I see Pat's face, I see a professional liar's grimace. Everything in me just screams 'stay far away'

So far Pat's just continuing a long line of PR that's all talk no progress. Being humble would have been so much more powerful, this just doesn't suit him at all.

My gut says Intel still hasn't got much with Alder Lake after all.

 

[TheLostSwede]

Obviously Gelsinger has to puff his chest like a peacock given where Intel sank to over the last 10 years, but I'm already liking what I'm seeing under his leadership. I'm all in on AMD at the moment, and don't want to reward Intel anytime soon, but we need strong competition and Alder Lake looks like the right step. The real excitement comes after Raptor Lake (although that will be a big improvement on Alder Lake) with Meteor Lake and Luna Lake. AMD will need to really keep on its toes with Zen 4 and Zen 5/6. I really like the BIG.little on desktop and I know AMD are working on this but won't see it until Zen 5 I suspect. Also Intel entering GPU market is exactly what we need too and ARC will be competitive which is good for a first gen product. Looking forward to see how mobile Alder Lake GPUs perform in the 15-35W class.

Intel can only win back Apple if they get power usage way way down, but how long before that happens? If Raptor Lake isn't showing big improvements this time next year when its released I doubt they'll get a look in.


LOL, Apple are too selfish to do that, they are happy to milk a tiny market rather than bring their CPUs to the masses. If they wer samrt they'd license their A15 to anyone that wants to use them. They need to separate their chip division like Sony did for their camera sensor division. Sony will sensors to arch rivals becuase it makes business sense. Imagine an S22 with A15 in it.

It's Arc, not ARC.
ARC is already taken.

ARC (processor) - Wikipedia

en.wikipedia.org

 

[AnarchoPrimitiv]

If anything Apple should invade the GPU market next and take on Intel, nVidia, and AMD. Intel has a chance with nVidia and AMD stagnating. A 4th player would be welcome.

AMD stagnating? In the GPU space? Are you serious? Might I remind you the huge amount of progress AMD has made in rasterization against Nvidia since RDNA2, literally matching them... And that's all while Nvidia has an R&D budget of $4 Billion to spend just on GPU development and AMD has an R&D budget of just $1.98 Billion that they split between x86 and GPU, and you know at least 60% is going to x86 which is the more lucrative market... So in actuality it's Nvidia's $4 Billion vs AMD's $0.75 Billion in the GPU space, and AMD's still able to compete.... People always think these companies are on an equal playing field when it couldn't be further from the truth.

 

[ratirt]

Maybe its me, but when I see Pat's face, I see a professional liar's grimace. Everything in me just screams 'stay far away'

So far Pat's just continuing a long line of PR that's all talk no progress. Being humble would have been so much more powerful, this just doesn't suit him at all.

My gut says Intel still hasn't got much with Alder Lake after all.

It's really hard to disagree with you. It's like a pattern with all (most) CEO's coming and being ready for battle saying saucy things blaming everyone, like they would know what's going on. I'm skeptic about his arrogance which strikes me as he's not here to fix anything but justify Intel's product failures lately, filling customers with yet another promises which may not be entirely true. I guess PR nowadays is just showing confidence despite the outcome.

 

[TheinsanegamerN]

AMD stagnating? In the GPU space? Are you serious? Might I remind you the huge amount of progress AMD has made in rasterization against Nvidia since RDNA2, literally matching them... And that's all while Nvidia has an R&D budget of $4 Billion to spend just on GPU development and AMD has an R&D budget of just $1.98 Billion that they split between x86 and GPU, and you know at least 60% is going to x86 which is the more lucrative market... So in actuality it's Nvidia's $4 Billion vs AMD's $0.75 Billion in the GPU space, and AMD's still able to compete.... People always think these companies are on an equal playing field when it couldn't be further from the truth.

All those words to say "DoNt CrItIcIzE mY bElOvEd AmD!!!111!", yet you seem to miss the fact that when it comes to perf/$ AMD has totally stagnated since 2016. The RX 480 was a $200 remember, the 6600 non XT is barely any faster for $330. Nvidia stangated too, the entire 2000 series was a wash unless you had $1100+. Now we have the 3080ti MSRP back over $1000, with no end of shortages and price hikes in sight, and I guarantee you this will cause the next gen of cards to be even more expensive. The only time AMD or nvidia acutally try is when they are losing, and by a significant margin. (see AMD rebranding the 5000 series and the 6000 series, then rebrandign the 7000s into the 200s then the 300s).

Also, "all the progress since rDNA2"? You do know that rDNA 2 is their current line, right? There is 0 progress since then, its the newest they have.

 

[c2DDragon]

I think he was just surprised to see a news piece with an opinion on TPU

That's it.

Right, well, I come from a different background than most of the people here, which means slightly different articles.
Although I thought I had written a few of those already.
I felt like my copy was being compared with that of a so-so gaming site, but maybe I misunderstood.

I was refering to this other site because every news are subjective there, no comparison was made about your news (this or a previous one), it's just it's all about their opinion there and I did read yours, it bugged me.
As I said, I don't blame anything about this, nor I pretend to be able to judge your work, I was just surprised
A bit more than suprised I must say. x)
I don't remember reading anything this punchy on TPU that's why I reacted. I mean, with the opinion punching right at the begining of a news.

 

[TheLostSwede]

I was refering to this other site where every news are subjective, no comparison was made about your news, it's just it's all about their opinion there and I did read yours, it bugged me.
As I said, I don't blame anything about this, nor I pretend to be able to judge your work, I was just surprised
A bit more than suprised I must say. x)
I don't remember reading anything this punchy on TPU that's why I reacted. I mean, with the opinion punching right at the begining of a news.

Ah, fair enough. Well, as I said, different background from the regulars here.
I also have a bit of a hard time not poking a bit at Intel, since they keep coming up with these daft statements, instead of focusing on sorting things out internally.
I'm sure Pat isn't a terrible person, but at the same time, his interviews are quite cringeworthy and I have written up a couple of them prior to this one that are all in the same style.
As many have pointed out here, he ought be a bit more humble and put his head down and get things done, then he can come and talk. Even more so when the first 3-4 new CPU designs to come out of Intel from when he joined the company, will have next to nothing to do with his leadership.