I love to see small-businesses 'come up', especially manufacturers. However, $195 is ENTIRELY too much for what is purposefully (and tactfully) a 'cost-optimized' design. If they have any sort of 'rights' to the design, I'd like to see a 'scaled' manufacturer like Cooler Master build these to get the costs down.
Being basically all stamped/lasercut sheetmetal, flatpacked unassembled, this shouldn't be above $100.
It's tough: I adore the design of the case; it's nearly exactly what I've been looking for. Part of that desire however, was the idea such a design would be affordable.