Intel Xe-HPG Arc Alchemist Graphics Card Alleged Pricing Points Towards $650-$825 Range

[RandallFlagg]

I've said this many many many times and I'll say it again .. just check all these companies earnings since the "shortage" they are all making record profits.
On MSRP of $500 if all the expenses to make and put a card on the shelf is $400 (probable more) they might make $100(probable less), but when selling the same card $1000 they are not doubling the profit $1000 - $400 = $600 vs $100 their profit goes up 6 times.
So can somebody tell me what would their incentive be to rush more cards on the market ???

Depends on how long term their view is.

If they keep this up long enough they'll turn around and find their core market for consumer GPUs is gone, moved on. This mostly applies to AMD and Nvidia, but without decent GPUs available the desktop market is likely to crater which would affect Intel and AMD.

It's entirely possible this will push people in unforeseen directions. For example, tablet sales have made a comeback (YoY +12% in 2021 on top of a +19.5% growth in 2020). You can play games on an AppleTV. Oculus Quest 2 is selling gangbusters.

Look at it this way. For the $1000 a 3060 Ti commands today, you can buy an iPad with the A13, an Apple TV, and an Oculus Quest 2. You can even get the upgraded storage on one or two of those for that.

 

[r9]

Depends on how long term their view is.

If they keep this up long enough they'll turn around and find their core market for consumer GPUs is gone, moved on. This mostly applies to AMD and Nvidia, but without decent GPUs available the desktop market is likely to crater which would affect Intel and AMD.

It's entirely possible this will push people in unforeseen directions. For example, tablet sales have made a comeback (YoY +12% in 2021 on top of a +19.5% growth in 2020). You can play games on an AppleTV. Oculus Quest 2 is selling gangbusters.

Look at it this way. For the $1000 a 3060 Ti commands today, you can buy an iPad with the A13, an Apple TV, and an Oculus Quest 2. You can even get the upgraded storage on one or two of those for that.

People are drawn to things that they can't have.

 

[trsttte]

I've said this many many many times and I'll say it again .. just check all these companies earnings since the "shortage" they are all making record profits.
On MSRP of $500 if all the expenses to make and put a card on the shelf is $400 (probable more) they might make $100(probable less), but when selling the same card $1000 they are not doubling the profit $1000 - $400 = $600 vs $100 their profit goes up 6 times.
So can somebody tell me what would their incentive be to rush more cards on the market ???

Depends on how long term their view is.

If they keep this up long enough they'll turn around and find their core market for consumer GPUs is gone, moved on. This mostly applies to AMD and Nvidia, but without decent GPUs available the desktop market is likely to crater which would affect Intel and AMD.

It's entirely possible this will push people in unforeseen directions. For example, tablet sales have made a comeback (YoY +12% in 2021 on top of a +19.5% growth in 2020). You can play games on an AppleTV. Oculus Quest 2 is selling gangbusters.

Look at it this way. For the $1000 a 3060 Ti commands today, you can buy an iPad with the A13, an Apple TV, and an Oculus Quest 2. You can even get the upgraded storage on one or two of those for that.

I don't know how many times this needs to be said, but here it goes again, TSMC does more than CPUs/GPUs/SoCs! Main cores are not the only thing in short supply and TSMC is far from the only one struggling to meet demand, I can't even order industrial IO boards for my job and things like automotive assemblies are literally halted (and I don't mean the brand names everyone hears like Ford or GM, I mean suppliers like Denso, Bosch or Magna).

 

[trparky]

It's entirely possible this will push people in unforeseen directions. For example, tablet sales have made a comeback (YoY +12% in 2021 on top of a +19.5% growth in 2020). You can play games on an AppleTV. Oculus Quest 2 is selling gangbusters.

Yeah. All Apple needs to do is bring some prices down, release a new version of their M-series of chips with more GPU horsepower, throw some cash in the direction of some Triple-A game title studios and I can guarantee you that I'll jump ship to Apple in a heartbeat. It's getting to the point that buying just a high-end GPU (ie. RTX 3080) is about a third of the cost of a MacBook Pro. Throw in the cost of a CPU, motherboard, RAM, and storage and oh yeah... you're in the ballpark of what a MacBook Pro costs.

Something needs to give, or PC gaming is going to be dead. It's going to be consoles or the Mac is going to come back into the gaming scene.