I think they are trying to build a reliable person CEO who drives the company just like AMD with Lisa. That just popped into my head straight from the start. The good CEO leader.
I guess that's a possibility, but they seem to be going down the Nvidia router, rather than the AMD route...
Very much this, though with a glimmer of Tesla in there as well, at least in how they're trying to portray him. It's not going to work, and is just as likely to backfire, but ... meh. AMD and Dr. Su have built up an image slowly, over time, with ambitious plans, strategy, and crucially execution, all the while being relatively devoid of bluster and bragging (RTG under Koduri notwithstanding). This is the polar opposite of that in terms of communication - it's all bluster and bragging, from the get-go. I understand why they're trying that, as the "hey, we have ambitious plans, we'll be on top in a few years" approach only works if you're an underdog - for someone with an 80+% market share, that looks like admitting defeat to a lot of people (particularly investors). But I still think they're just coming off as a parody of weird and out-of-touch "look how strong and capable our leader is (but he's also human, look, he's in a bulldozer!)" PR strategies. I mean ... they understand that most people DGAF about CEOs, right? That people only care about CEOs
if they have a reason to, i.e. if they have a history of delivering actually good products? Not that Alder Lake isn't good, but given how many years that has been in the works it is exactly 0% due to this (seeming) clown. Not to mention that a CEO acting like a clown mostly undermines their credibility
despite products being good. Though one might of course posit Musk as a counterargument to that, given his devoted cult of followers. And, of course, investors seem to
love loud, obnoxious braggarts, so there's that.
