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Intel Achieves Major Milestones across Automotive, PCs and Graphics

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Today as part of CES 2022, Intel demonstrated advancements and momentum with Mobileye, progress toward discrete graphics leadership and the launch of the newest members of the 12th Gen Intel Core family. With these milestones, Intel furthers its commitment to enable the industry and its customers and partners to harness the technology superpowers - ubiquitous computing, cloud-to-edge infrastructure, pervasive connectivity and artificial intelligence - at the heart of the digital transformation.

During the Intel news conference, Gregory Bryant, executive vice president and general manager of the Client Computing Group, was joined by Lisa Pearce, vice president of the Visual Compute Group, and Prof. Amnon Shashua, Mobileye CEO, to share Intel's progress across multiple strategic businesses. "The Intel execution engine is back. From advancing the PC to high-performance graphics to autonomous driving solutions, Intel and Mobileye are proud to create new ecosystems and opportunities across multiple industries," Bryant said. "Together with our partners and customers, we are driving new innovation across products, platforms and services, and delivering on our vision of enabling world-changing technology that improves the lives of every person on the planet."



Mobileye Shows Progress on Multiple Fronts
Mobileye announced a new system-on-chip (SoC) that is purpose-built for autonomous vehicles (AVs). Built on Mobileye's industry-leading EyeQ technology, EyeQ Ultra does the work of 10 EyeQ5 SoCs in a single package and was designed to deliver the optimum power performance of a fully self-driving vehicle.

During the news conference, Shashua was joined by the CEOs from two of the world's largest automakers to announce expansions of their longstanding relationships with Mobileye. A recap of Volkswagen Group CEO Herbert Diess' recent car ride with Shashua in Munich was used to announce VW's application of Mobileye's advanced mapping technology in its driver-assistance features for the VW, Škoda and Seat brands. Shashua also welcomed Ford CEO Jim Farley to discuss the expanded relationship between Mobileye and Ford as they deliver ever-more advanced driver-assistance solutions via the Ford BlueCruise platform.

Mobileye also announced two firsts with Geely's Zeekr brand - a level 4 consumer AV expected to begin production in 2023 and the launch and shipment to customers of the industry's first fully capable level 2+ vehicle equipped with a 360-degree surround view sensing system and driving policy for the industry's most advanced longitudinal and lateral control in the market today.

Performance Hybrid Architecture Advances World's Fastest Mobile Processor
Intel announced the 12th Gen Intel Core H-series processors - setting the standard as the highest performance laptop processors on the planet. Built on the Intel 7 process node with Intel's first-ever performance hybrid design, the H-series, led by the flagship Intel Core i9-12900HK, delivers up to 40% higher performance for unparalleled gaming experiences and up to 28% faster game play than the previous mobile gaming leader in the market, the i9-11980HK.

Intel showcased more than 20 new devices powered by the 12th Gen Intel Core H-series, with more than 100 devices in total expected to launch with partners including Acer, ASUS, Dell, HP, Lenovo, MSI and Razer. In addition, Intel unveiled a new ultraportable mobile processor - the P-series product line - to bring enthusiast levels of performance to thin-and-light laptops.

Arc Set to Transform the Discrete Graphics Industry
Intel marked a new era in the discrete graphics market by announcing shipment of Intel Arc graphics (code-named "Alchemist") to original equipment manufacturer customers. Intel Arc graphics is the brand for Intel's upcoming consumer high-performance graphics product. It delivers new choice to the industry, including many all-Intel discrete graphics platforms. With more than 50 new mobile and desktop customer designs announced with Intel Arc graphics, including with Acer, ASUS, Clevo, Dell, Gigabyte, Haier, HP, Lenovo, Samsung, MSI and NEC, it is an exciting time for gamers and creators around the world.

"Lenovo is committed to making smarter, immersive PC experiences for all. Working with Intel, we're bringing the new Intel Arc line of discrete graphics products to the market, starting with the latest Lenovo Yoga 7i. Intel's Arc discrete graphics work in harmony with their processors and will help Lenovo offer more choice in consumer devices, delivering exciting visuals for gamers, creators, and everyone," said Johnson Jia, senior vice president and general manager of the Consumer Business Segment in Lenovo's Intelligent Devices Group.

Intel Arc graphics will offer industry-leading advanced features such as hardware-accelerated Ray Tracing, Xe Super Sampling (XeSS) AI-driven upscaling technology and Intel Deep Link technology.

Intel announced ISV partner momentum with its XeSS AI-driven upscaling technology, which is currently being integrated into many game titles across a range of publishers, including exclusive integration into Kojima Production's Death Stranding Director's Cut, which also includes core optimizations for 12th Gen Intel Core processors.

"We're delighted to announce our partnership with Intel for the Death Stranding Director's Cut edition on PC. Death Stranding has been a hugely popular game with PC players and we're excited to see how Intel's new XeSS technology will enhance player experiences for Director's Cut," said Neil Rally, president of 505 Games.

Game studio adoption of XeSS continues to grow. Studios committed to supporting the technology include 505 Games, Codemasters, EXOR Studios, Fishlabs, Hashbane, IOI, Illfonic, Kojima Productions, Massive Work Studio, PUBG Studios, Techland, Ubisoft and Wonder People.

Intel Deep Link technology harnesses the full power of the platform to further accelerate a range of key workloads when matched with a compatible Intel Core processor.

Intel Deep Link technology extends Intel's years of platform leadership by leveraging multiple processing engines, a common software framework and Intel platform expertise to bring new capabilities and better performance to PCs with Intel Arc graphics and compatible Intel Core CPUs. DaVinci Resolve by Blackmagic Design will support Deep Link Hyper Encode, which uses integrated and discrete graphics processors together to accelerate creation by simultaneously encoding the same video stream.

"We are excited to now optimize DaVinci Resolve for the latest Intel Arc graphics and next-generation Quick Sync video technology," said Rohit Gupta, director of DaVinci Software Engineering.

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Nothing they say about their GPU implies it will be anything other than a side note to AI, automation, or enough smoke to choke snoop dog. At this point they should have just had snoop hot box a enclosure on stage playing video games on their supposed GPU and it would have meant more.
 
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