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Sony Electronics Unveils New Gaming Gear Brand "INZONE," to Maximize Performance and Ability with Upgraded Gaming Monitors and Headsets

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I guess Trump's dumb trade war and forcing his own population to pay tariffs on imported goods might have skewed that. But did the EU have better pricing, even including tax? That sounds extreme.
Often saw better CPU or GPU prices, just comparing Newegg to Mindfactory for example. Maybe demand was higher in US, Mindfactory is mostly used by Germans only.
 
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Yeah, I saw that, in the US its the equivalent of £740, so not only did Sony change the dollar sign to a pound sign they shoved an extra £100 on top. Either way still too expensive to justify.
That is exactly what I've seen here in Germany as well. The MSRPs are typically the same as the US, but the Euro was worth almost 20% more (pre-war). I don't know how the UK does it, but the US price is misleading because sales tax is added at checkout and varies from state to state. In Germany, 19% VAT is calculated into the price. I can't address something being too expensive as every values value a tad bit differently.

US pricing is without tax though. The UK has a 20% VAT rate. £740*1.2=888. So there's still a markup, but that's normal essentially everywhere across the globe when compared to the US. Being the largest single market (at least historically, and still in terms of premium products) has its benefits. There are very few places in the world where electronics prices match US prices even when accounting for tax differences.
I didn't see this before I replied and I agree with this.
 
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A scammer, eh? I'm sure you've got proof and everything... xD
Lol I had the wrong guy. I was thinking of unboxing therapy or whatever he's called. They really got to get some more unique names haha
 
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