Intel Kills Celeron and Pentium Branding with new "Intel Processor" Naming Scheme

[AleksandarK]

Today, Intel introduces a new processor for the essential product space: Intel Processor. The new offering will replace the Intel Pentium and Intel Celeron branding in the 2023 notebook product stack.

"Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs." -Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms



With this new, streamlined brand architecture, Intel will continue to sharpen its focus on its flagship brands: Intel Core, Intel Evo and Intel vPro. In addition, this update streamlines brand offerings across PC segments to enable and enhance Intel customer communication on each product's value proposition, while simplifying the purchasing experience for customers.

Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel's current product offerings and Intel's product roadmap.

View at TechPowerUp Main Site

 

[GhostRyder]

Interesting...I mean I don't think I will understand until I see this in action with the numbers and all. I don't see why they didn't just keep like Pentium only and just have a number along that line.

 

[ZoneDymo]

looking forward to a future Pentium Big D processor when they bring it back for a special edition

 

[QuietBob]

- Hi, I'm looking for a laptop with an Intel Processor.
- Certainly, we have a large selection. Did you have a specific processor in mind?
- What are you, dumb? I just told ya, I want the Intel Processor!

 

[ExcuseMeWtf]

Good.
We really don't need those dual cores in retail anymore.

OEMs will probably still get them if they insist.

 

[Sabotaged_Enigma]

What year is this? 2000?

 

[defaultluser]

- Hi, I'm looking for a laptop with an Intel Processor.
- Certainly, we have a large selection. Did you have a specific processor in mind?
- What are you, dumb? I just told ya, I want the Intel Processor!

year its just as bad a selling a "core" branded processor that is multi-core; it took them 5 y ears to ditch that retarded naming scheme for core i7

 

[TheinsanegamerN]

"Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers."

Oh yeah, because renmaing multiple lines of CPUs to the same name makes things WAY simplerm

And now supporting purchasing departments and trying to get the same chip in multiple models is going to be a major headache

Good.
We really don't need those dual cores in retail anymore.

OEMs will probably still get them if they insist.

People dont need $120 quad cores to browse facebook or do their budgets. Also, these chips are not going away, they're just all going to be called "Intel processor" and the end user will have to investigate each chip to see what they offer.

 

[ChingDim]

- Hi, I'm looking for a laptop with an Intel Processor.
- Certainly, we have a large selection. Did you have a specific processor in mind?
- What are you, dumb? I just told ya, I want the Intel Processor!

May I have a laptop with an Intel Processor G69420 processor?

 

[sepheronx]

I hope someone called the police on Intel for their crimes of murder.

They can name it whatever the hell they want. So long as they still have the Uber budget line of processors, I'm A O K.

 

[ExcuseMeWtf]

People dont need $120 quad cores to browse facebook or do their budgets. Also, these chips are not going away, they're just all going to be called "Intel processor" and the end user will have to investigate each chip to see what they offer.

And those people are buying pre-builts, if any desktops at all.

So yeah, I rest my case.

 

[phanbuey]

I think they're just not telling you how low end the low end proc is. like... it's not core, or vpro so...

"Dont worry about it, it's intel"

Unless they make those lines not suck, it's a pretty bad move.

 

[Ruru]

>I have an Intel processor
<cool, I have too!

 

[TheinsanegamerN]

And those people are buying pre-builts, if any desktops at all.

So yeah, I rest my case.

Those people also receive builds from their tech guy, since its cheaper and far higher build quality then any pre built in that category.

So yeah, your case is denied.

 

[GoldenX]

Does it include FMA and AVX2 Intel? Or will it still be 2007 trash?
AMD is giving AVX512 to all, yet Intel can't give you extensions from the Nehalem days in 2022.

 

[windwhirl]

The name is dumb. Should have kept either of the names, Celeron or Pentium, or made a new one.

Those people also receive builds from their tech guy, since its cheaper and far higher build quality then any pre built in that category.

So yeah, your case is denied.

This.

 

[ExcuseMeWtf]

Those people also receive builds from their tech guy, since its cheaper and far higher build quality then any pre built in that category.

So yeah, your case is denied.

Maybe from second hand components, which is irrelevant to this whole thread. Otherwise, it's not exactly cheap with entry level ADL, given mobo cost alone lmao.

 

[silentbogo]

Yep, another mess of confusion.... It's not like pentiums and celerons will disappear(especially since 13th gen 2C/4T CPUs have already been leaked).
Just like Atoms became Celerons and Pentiums N/J back in <whatever>-trail times, this will become another cryptic and confusing alphanumeric combo.

 

[ModEl4]

So no more distinction between Pentium and Celeron mobile?
Also no more distinction between Pentium Gold and Pentium Silver?
Grace/Crest/Sky Mont says hi?
Customers will see quad core vs dual core with minimal turbo clock difference and they will think automatically quad is better, without having the Gold/Silver naming paradox incentive to check it further!

 

[Dirt Chip]

Good.
We really don't need those dual cores in retail anymore.

OEMs will probably still get them if they insist.

Killing the brand doesn't kill the product.
You will just get the same one in different name.

 

[Chrispy_]

The market Intel are trying to win with this - is the market they already own. How blind do you have to be to not see this?!!

Also, "Intel in product renaming shenanigans" shocker, as seen every couple of years since 1996.

Seriously, can they please stop with the BS pretence and just make 4C E-core CPUs the baseline for $99 kids tablets? There's no point in trying to foist 2T "celerons" or whatever they're now called on the market. 4 E-cores are dirt cheap to make and as much as I disrespect Intel, their engineers have done a great job with E-cores in terms of performance/Watt and performance/die area. As a company utterly invested in x86 perhaps they should cede some profit to win the entry-level and low-end. It would do a lot to shake off incumbent threats from Qualcomm, Apple, and Mediatek,

 

[Deleted member 185088]

That's a pity, it was easy to just avoid anything with Celeron.

 

[R0H1T]

The market Intel are trying to win with this - is the market they already own. How blind do you have to be to not see this?!!

Also, "Intel in product renaming shenanigans" shocker, as seen every couple of years since 1996.

Seriously, can they please stop with the BS pretence and just make 4C E-core CPUs the baseline for $99 kids tablets? There's no point in trying to foist 2T "celerons" or whatever they're now called on the market. 4 E-cores are dirt cheap to make and as much as I disrespect Intel, their engineers have done a great job with E-cores in terms of performance/Watt and performance/die area. As a company utterly invested in x86 perhaps they should cede some profit to win the entry-level and low-end. It would do a lot to shake off incumbent threats from Qualcomm, Apple, and Mediatek,

Did you mean to say $99 tablets' chips or $99 tablets? The latter would be seriously bad for normal usage I'd think.

 

[AusWolf]

- Hi, I'm looking for a laptop with an Intel Processor.
- Certainly, we have a large selection. Did you have a specific processor in mind?
- What are you, dumb? I just told ya, I want the Intel Processor!

Exactly what I thought. There will be so much confusion!

Wouldn't a name like Core i1 be better?

 

[Palladium]

Yep, another mess of confusion.... It's not like pentiums and celerons will disappear(especially since 13th gen 2C/4T CPUs have already been leaked).
Just like Atoms became Celerons and Pentiums N/J back in <whatever>-trail times, this will become another cryptic and confusing alphanumeric combo.

The confusion is wholly deliberate so Intel can ripping suckers off buying their previous gen chips at full MSRP prices and have them still feel good.