EVGA Announces Cancelation of NVIDIA Next-gen Graphics Cards Plans, Officially Terminates NVIDIA Partnership

[Chrispy_]

Storm's a-brewin'

If you say you didn't see this coming, you're kidding yourself.

As a side-note, does anyone remember why 3DFX died? For the sake of healthy competition that benefits us consumers, let us all hope that Jensen isn't quite that short-sighted or stubborn....

 

[Gmr_Chick]

This smells truly fishy. If you as a company make up 40% of North American GPU sales, and a whopping 80% of your overall revenue comes from GPU sales...you don't just walk away from that to focus on the sales of motherboards, PSUs and peripherals.

 

[Penev91]

Nvidia just forced them to sell at a loss. More companies are going to follow.

 

[Metroid]

The timing is impeccable, leave and then later renegotiate a better deal, let nvidia and its thieves partners suffer, there was no reason to increase gpu prices so much at all, right now everybody knows the truth that nvidia did that intentionally, sink nvidia to the depths of hehell.

 

[Chrispy_]

This smells truly fishy. If you as a company make up 40% of North American GPU sales, and a whopping 80% of your overall revenue comes from GPU sales...you don't just walk away from that to focus on the sales of motherboards, PSUs and peripherals.

80% of their REVENUE made one third of their profit.

Do the math; That's pretty damning against Nvidia.

EVGA aren't faultless, but their ragequit outcry isn't in isolation, all the major players (ASUS, Gigabyte, MSI) have publicly complained against Nvidia's manipulative stranglehold over them. EVGA are just the first company to admit Stockholm Syndrome and GTFO of a toxic situation.

 

[Guwapo77]

I really would love it if they’d partner with Intel Arc. They need a strong AIB partner.

Are you trying to destroy EVGA? I mean, one warehouse full Nvidia GPUs and another warehouse of Intel Arc GPUs... I don't see this as a winning combination at this time.

 

[Bomby569]

You can't make a lot of money with crypto (the CEO said so) and then throw a tantrum because you have to sell some cards at a loss. That meat had some bones, get over it.

I also don't get the claim that nvidia controls the pricing when we seen the crazy prices in the recent past, seems like a blatant lie

I wonder if this isn't related to the recent spectacular failures they had, with the 1000 series and the 3090

 

[N/A]

Nvidia just forced them to sell at a loss. More companies are going to follow.

Did Nvidia force them to sell to miners.

 

[mechtech]

Well shit... EVGA was my favourite GPU/Motherboard manufacturer

Never had one of their mobos. They look nice, but the segment is always beyond high end and price segment.

 

[MarsM4N]

Doesn't surprise me at all & they won't be the last one. Every energy guzzling company will be under pressure the next years & sales of non essentials (esp. electronics) will go down the drain.

Got something similar going on over here between supermarkets/discounters and companies like Mondolez (Milka), Nestle, CocaCola, etc. where they raise prices & the supermarkets/discounters are not fine with it and remove or threaten to remove their stuff from the shelfs. They are all under pressure and can't take it that their rising profits over years will now not be anymore. Downsizing is not in their vocabular, lol.

Best bet would be to dump their assests & invest in gas, oil, solar pannels & wind/water turbines. Or gold, that's always a safe heaven in a global economy crisis, lol.

Btw. wondering if EVGA is bleeding from RMA's of outworn miner cards? Their extended warranty has to break their necks.

 

[Bomby569]

Storm's a-brewin'

If you say you didn't see this coming, you're kidding yourself.

As a side-note, does anyone remember why 3DFX died? For the sake of healthy competition that benefits us consumers, let us all hope that Jensen isn't quite that short-sighted or stubborn....

3dfx failed because they could never release the damn cards they promised.

 

[mechtech]

Storm's a-brewin'

View attachment 261932

If you say you didn't see this coming, you're kidding yourself.

As a side-note, does anyone remember why 3DFX died? For the sake of healthy competition that benefits us consumers, let us all hope that Jensen isn't quite that short-sighted or stubborn....

I still remember when they bought out ULi and I thought ok maybe get better driver support...............and ya nothing, bought them out and shut it down.

edit lol

https://forums.guru3d.com › threads › nvidia-has-bought-uli.163000

Nvidia has bought ULI! | guru3D Forums​

I think the outcome will be the same as they did with 3Dfx!! RIP ULi.... :bolt: :frown:

 

[TiN]

Wow, didn't expect this really

 

[thegnome]

Painful, but shows how greedy Nvidia is getting. Sad to see the XOC cards gone too. Hopefully we won't end up with the big 4...

 

[Bomby569]

that JDPR report is hilarious

"EVGA is unusual compared to its peer companies in the AIB market because the company maintains a large engineering staff and designs its PCB and cooling system, as well as provides software for monitoring and overclocking (EVGA Precision)"

what?!

 

[Chaitanya]

Nvidia just forced them to sell at a loss. More companies are going to follow.

For 2 years these companies raked landfall profits from pandemic, and crypto boom. Now that things have returned to normal and all of a sudden they are worried of losses, things just dont add up.

 

[Chrispy_]

I still remember when they bought out ULi and I thought ok maybe get better driver support...............and ya nothing, bought them out and shut it down.

edit lol

https://forums.guru3d.com › threads › nvidia-has-bought-uli.163000

Nvidia has bought ULI! | guru3D Forums​

I think the outcome will be the same as they did with 3Dfx!! RIP ULi.... :bolt: :frown:

IMO Nvidia is far too big to fail but even if the 4000-series is a resounding success (and it doesn't look like it's going well so far...) it will still be another black mark against their record.

Their dominant market position has made them a lot of profit but they gave up the console market, pissed off developers with their faulty black-box proprietary tools, and have bet the farm of datacenter/enterprise VDI which is a shrinking market post-COVID.

Their products and tech are good, but Nvidia's attitude and treatment of partners/customers/consumers is fucking horrific. They deserve any repercussions that comes their way tenfold.

 

[Berfs1]

I am sad, EVGA is gone from GPUs...

 

[Chrispy_]

3dfx failed because they could never release the damn cards they promised.

Because they tried to go vertical and failed. If you watch GN's coverage video on the EVGA quit fiasco, you'll see official responses from Nvidia that they don't value their board partners and want to go vertical like 3DFX did when they were also the kings of the industry at the time.

"History repeats itself" could potentially apply to Nvidia if they're not careful. Nvidia aren't infallible and they're making enemies pretty fast at a time when the GPU market is contracting, hard. It doesn't' pay to be stubborn assholes during a mutiny....

 

[TheDeeGee]

No doubt there is more going on beside "nvidia bad".

 

[openbox1980]

Recent Ryzen mobo launch suddenly makes more sense.


You mean it utterly ending by going Proof of Stake?


It's basically the reference board with a third party cooler, no?


That's not really what the notice says at all. See @jonnyGURU 's postings on this point.

Yea but the black edition was their higher midrange models.

 

[Bomby569]

Here is a guess. The has to do with GPU prices since they are crashing.

1. EVGA payed higher base prices to Nvidia during the shortage.
2. As GPU prices continue to drop, EVGA card stock is worth less than when they originally paid to fill the warehouses during the shortage.
3. Nvidia will not give EVGA a break on the cards they do have in stock.
4. Without the adjustment from Nvidia, EVGA will lose their ass on current stock.
5. Ngreddia said tough luck, thats the price of doing business.
6. EVGA now pissed off brings us here.

it's up to the AIB's to manage inventory, this is just "nvidia bad guy" talk, no company would do what you suggest. EVGA overestimated sales, bough too much, it's no ones fault but their own.
Nvidia also has to pay Samsung for the fab allocation and what they bought and can't go ask for discount if gpu's aren't sold.
NO ONE WORKS LIKE THIS.

 

[neatfeatguy]

EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. The company already made ~20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not be moving to production and has killed all active projects pertaining to cards — including KINGPIN cards.

— Andrew Han, CEO of EVGA

Sounds like EVGA looked at the current situation of Nvidia undercutting AiBs with their FE cards, especially during the GPU "shortages".

Also, if the margins are slim and EVGA had made some samples of the 4090, but found the cost to be too much compared to making an actual profit without harming the company and then taking into consideration how Nvidia has been handling the 3000 series, it may have very well looked like a complete loss to EVGA to try and go through another generation with them. If Nvidia is sitting on stock (of the 3000 series) and trying to keep prices up enough on the 3000 series so they can price up the 4000 series (as rumors suggest) coupled with companies having 4000 series sitting in stock, but unable to sell them, that's just money tied up in multiple locations that eats into the coffers.

Lots of "what if" scenarios here and without being on the inside and actually knowing it all, we can only speculate.....

Maybe EVGA made a wise choice to cut ties and walk away? I guess only time will tell.

 

[Fluffmeister]

No doubt there is more going on beside "nvidia bad".

Indeed, if Nvidia are the bad guys, why no partnership with AMD? Surely that would be seen as a big win for AMD and their products to lure EVGA away from the big bad wolf.

 

[RandallFlagg]

I really would love it if they’d partner with Intel Arc. They need a strong AIB partner.

I had this fleeting wish too. It occurred to me that may have been the original plan, among reports that this has been in the works since sometime in the April-July time frame.

If that was ever a possibility (a big IF), it may be that EVGA decided Intel wasn't up to snuff on GPUs yet, driving a final nail into the coffin of their GPUs.

Sounds like EVGA looked at the current situation of Nvidia undercutting AiBs with their FE cards, especially during the GPU "shortages".

Also, if the margins are slim and EVGA had made some samples of the 4090, but found the cost to be too much compared to making an actual profit without harming the company and then taking into consideration how Nvidia has been handling the 3000 series, it may have very well looked like a complete loss to EVGA to try and go through another generation with them. If Nvidia is sitting on stock (of the 3000 series) and trying to keep prices up enough on the 3000 series so they can price up the 4000 series (as rumors suggest) coupled with companies having 4000 series sitting in stock, but unable to sell them, that's just money tied up in multiple locations that eats into the coffers.

Lots of "what if" scenarios here and without being on the inside and actually knowing it all, we can only speculate.....

Maybe EVGA made a wise choice to cut ties and walk away? I guess only time will tell.

Honestly this may not be a market where *anyone* can make a profit on new GPUs for some time. Catering to the Crypto mining market was always going to have a future price, the bill now seems due.