EVGA Announces Cancelation of NVIDIA Next-gen Graphics Cards Plans, Officially Terminates NVIDIA Partnership

[lexluthermiester]

PC Gamer article said it was a matter of "being respected" Looks like Nvidia just being a dick to EVGA from what I can gather from that PC Gamer article.

EVGA is reportedly so sick of working with Nvidia that it's going to stop making graphics cards altogether

The decision is said to be about "respect."

www.pcgamer.com

There's got to be gears grinding somewhere. It would be nice to see EVGA return to being non-exclusive.

 

[Zubasa]

it looks like nvidia is adopting the very same model 3dfx had when they beat them through using board partners...

I think it's quite a stupid move.

The difference is nVidia can afford to do as they please, pretty much.
In the end of the day people just goes and buys other brands of Geforce cards, no lost to Jensen.

 

[thesmokingman]

The difference is nVidia can afford to do as they please, pretty much.
In the end of the day people just goes and buys other brands of Geforce cards, no lost to Jensen.

That's the kind of thinking that led to this lmao.

 

[R0H1T]

The difference is nVidia can afford to do as they please, pretty much.
In the end of the day people just goes and buys other brands of Geforce cards, no lost to Jensen.

Here's the thing ~ they can't, this is assuming Intel continues with their GPU sojourn. Intel, AMD both have DC offerings that can match/beat Nivida in some tasks & Grace is a big unknown right now. The way things stand right now, with the growth of Intel & especially AMD's DC GPU business, Nvidia is highly vulnerable! You've seen this with their stock price & revenues. It can get real ugly real fast for Nvidia ~ JHH should remember that, especially given how Nvidia treats its customers & partners!

 

[maxfly]

Such a sad, sad day.
I personally wrote ngreedia cards off completely after all of the shit leather jacket boy pulled over the last several years. But to see EVGA end their GPU run? It's hard to believe.

 

[thesmokingman]

Here's the thing ~ they can't, this is assuming Intel continues with their GPU sojourn. Intel, AMD both have DC offerings that can match/beat Nivida in some tasks & Grace is a big unknown right now. The way things stand right now, with the growth of Intel & especially AMD's DC GPU business, Nvidia is highly vulnerable! You've seen this with their stock price & revenues. It can get real ugly real fast for Nvidia ~ JHH should remember that, especially given how Nvidia treats its customers & partners!

Yeap, NV is in serious straits. Their revenue just took a massive hit ala with the bitcoin pullback. And now with Ether's new build, gpu mining is going to take a big hit moving forward. And now with one of their if biggest OEM's just flatly drops them. This is such a huge blemish. Wait to Wallstreet catches whiff of this. And then there's the matter of missing projections by gargantuan proportions, a miss of $1.4B.

I hope NV doesn't catch what Intel's got. Also, let's not forget who is who here...

Nvidia hid how many GPUs it was selling to cryptocurrency miners, says SEC

Nvidia reported the GPUs were being used for gaming, a less volatile market.

arstechnica.com

 

[Patriot]

Does a vendor know /care who they’re selling to? Money is money no matter from who and all vendors can do is place some hurdles but miners could easily overcome those

I would imagine product registration vs sales might give an indication but that's rough. Nvidia has a much better idea. Sales vs driver downloads. Having worked for an Nvidia partner in the past... Nvidia lies, steals, and treats all partners as expendable.

 

[The Von Matrices]

80% of their REVENUE made one third of their profit.

Do the math; That's pretty damning against Nvidia.

I would have pointed this out if you hadn't.

Too may people are used to the Silicon Valley business model where a company tries to get as many customers (and revenue) as quickly as possible, losing tons of money, with the hopes of finding some magical way in the future to turn that into a profit. That's not a business; that's a charity.

It takes courage to kill a business that has lots of revenue but isn't making a profit. It's the right business move.

 

[RandallFlagg]

Yeap, NV is in serious straits. Their revenue just took a massive hit ala with the bitcoin pullback. And now with Ether's new build, gpu mining is going to take a big hit moving forward. And now with one of their if biggest OEM's just flatly drops them. This is such a huge blemish. Wait to Wallstreet catches whiff of this. And then there's the matter of missing projections by gargantuan proportions, a miss of $1.4B.

I hope NV doesn't catch what Intel's got. Also, let's not forget who is who here...

Nvidia hid how many GPUs it was selling to cryptocurrency miners, says SEC

Nvidia reported the GPUs were being used for gaming, a less volatile market.

arstechnica.com

Well, that $5M to the SEC is nothing.

They didn't admit fault, but if one shareholder wins in court, Nvidia could quickly become a zombie corp. I have always preferred their hardware, but no pity from me. Failure to disclose their exposure to crypto on SEC filings, misleading investors, yeah Jensen might be jumping out of a tall building soon if it unravels that way.

A corp can kill 1000 people with a defective product and the execs walk off, but fail to disclose things on your SEC filings and an exec can be personally held liable for it in civil court (failure of fiducial responsibility). Sorta like Al Capone getting nabbed by the IRS.

Edit: But, lets be real. Nvidia is still a massively profitable company, even with the recent decline in earnings (they made 620M profit in that 'horrible' quarter).

 

[evernessince]

I've been purchasing EVGA cards for a long time now. Not sure there is any other AIB that's up to their level customer service wise.

If Nvidia wants to kick out it's partners I'm not sure I want a part of that. Their RMA experience is truly awful, somehow makes Gigabyte look godly. I won't touch anything warrantied directly by Nvidia, at least on the consumer side.

 

[thesmokingman]

Well, that $5M to the SEC is nothing.

They didn't admit fault, but if one shareholder wins in court, Nvidia could quickly become a zombie corp. I have always preferred their hardware, but no pity from me. Failure to disclose their exposure to crypto on SEC filings, misleading investors, yeah Jensen might be jumping out of a tall building soon if it unravels that way.

A corp can kill 1000 people with a defective product and the execs walk off, but fail to disclose things on your SEC filings and an exec can be personally held liable for it in civil court (failure of fiducial responsibility). Sorta like Al Capone getting nabbed by the IRS.

Edit: But, lets be real. Nvidia is still a massively profitable company, even with the recent decline in earnings (they made 620M profit in that 'horrible' quarter).

The fines to tech companies is peanuts to them. This is widely known, and was talked about a LOT in Zatcko's testimony in Congress. They be looking to put multipliers on their tech fines it seems. I don't want to get into what-ifs with other possible actions. They are still a profitable company no doubt, but a $1.4B miss is ocean sized fail. They've lost a major partner, the sun may be setting on gpu mining as we knew it, so they will be hard pressed to compensate for that massive whole. Also, they are losing their grasp on machine learning, first it was Tesla dropping them, now...

All these headwinds are going to have to be dealt with... but I think Jensen can keep his shit together and now lose it like Intel.

GM’s Cruise follows Tesla’s lead in developing its own chip for autonomous driving

General Motors (GM’s) Cruise has developed its own computer chips for self-driving cars with plans to deploy them by 2025, Reuters reported, noting that the company wasn’t too happy with the cost of chips. Cruise’s VP of Hardware Engineering Carl Jenkens told Reuters that a mere two years ago...

www.teslarati.com

 

[RandallFlagg]

The fines to tech companies is peanuts to them. This is widely known, and was talked about a LOT in Zatcko's testimony in Congress. They be looking to put multipliers on their tech fines it seems. I don't want to get into what-ifs with other possible actions. They are still a profitable company no doubt, but a $1.4B miss is ocean sized fail. They've lost a major partner, the sun may be setting on gpu mining as we knew it, so they will be hard pressed to compensate for that massive whole. Also, they are losing their grasp on machine learning, first it was Tesla dropping them, now...

All these headwinds are going to have to be dealt with... but I think Jensen can keep his shit together and now lose it like Intel.

GM’s Cruise follows Tesla’s lead in developing its own chip for autonomous driving

General Motors (GM’s) Cruise has developed its own computer chips for self-driving cars with plans to deploy them by 2025, Reuters reported, noting that the company wasn’t too happy with the cost of chips. Cruise’s VP of Hardware Engineering Carl Jenkens told Reuters that a mere two years ago...

www.teslarati.com

That's actually a trend now (Tesla making its own AI chip). Apple was way ahead of the curve on this with the iPhone SoCs, but it's spreading. Amazon with its Graviton is another example. Meta is partnering with Qualcomm to have them design custom chips for its VR devices. This is why it's important for Intel to get its IDM foundry services going.

 

[MarsM4N]

Just watching JayzTwoCents video and he mentioned that it was only him (Jay from "JayzTwoCents"), Steve ("GamersNexus") & John Petty ("John Petty Research") in the secret EVGA meeting.

I do understand the first 2 picks for publicity, but who is John Petty? Looks like he's currenty working for Unity Technologies as an graphics engineer. What's the deal with him?

 

[bubbleawsome]

I know they won’t, but if they would switch to AMD GPUs i would make the same switch.

 

[AnotherReader]

Just watching JayzTwoCents video and he mentioned that it was only him (Jay from "JayzTwoCents"), Steve ("GamersNexus") & John Petty ("John Petty Research") in the secret EVGA meeting.

I do understand the first 2 picks for publicity, but who is John Petty? Looks like he's currenty working for Unity Technologies as an graphics engineer. What's the deal with him?

This is why articles >> videos. It's Jon Peddie of Jon Peddie Research.

 

[MarsM4N]

This is why articles >> videos. It's Jon Peddie of Jon Peddie Research.

Alright, Jon Peddie Research. Now it makes more sense, lol.

https://www.jonpeddie.com/news/evga-wont-offer-nvidia-next-gen-series
Linus made a video, too. Guess it just keeps comming the next days.

Dam, Linus is roasting Nvidia hard! He even opens up about their dirty games. That's for sure a hard day for Nvidia fanboys. Lot's of "green dirt" comming out.

 

[trparky]

Not yet ofc, but in 6-12 months we'll have a 'tiled' tGPU in Meteor Lake and AMD is already adding iGPU to its desktop chips with Zen 4. DDR5 will also help alleviate memory bandwidth issues that plague current iGPUs, especially as DDR5 gets faster over the next year or two.

The long predicted end for the discrete GPU market may be near.

Especially if AMD comes out with APUs with RDNA3 onboard.

I doubt it will ever end. There are always some scenarios that require discrete GPUs, and with software always advancing, we won't reach a time where iGPU is powerful enough to run the latest software. iGPUs are meant to be rather basic in performance but have all the capabilities such as encoders, decoders, etc.

There's a difference between an Intel iGPU and what AMD often includes on their APUs which if they were to include RDNA3, yeah... I could see the end of dGPUs for a majority of the market.

 

[Dr. Dro]

I've bought EVGA cards for 15 years now. Steady customer and their reliability and customer service has been top notch.

I'm guessing they may go AMD when the dust settles down a bit.

An EVGA RX 7900 XT KPE is a GPU I can only dream about

It's gotta happen, I really really hope AMD steps up! Intel should also seek to distribute Arc GPUs through EVGA as a budget offering, both would be a smash hit

 

[trparky]

It's gotta happen, I really really hope AMD steps up! Intel should also seek to distribute Arc GPUs through EVGA as a budget offering, both would be a smash hit

Why all this talk about Intel ARC? It's basically dead. Buried six feet under. It's such an absolute failure.

 

[SLObinger]

EVGA has a plan and I think Andrew Han's statement was carefully worded.

Perhaps this is a bold strategic move by EVGA to exit its exclusive and suffocating sourcing agreement with NVIDIA that requires it to exit the video card market completely prior to taking up another GPU partnership.Terms like this are commonplace in exclusively agreements and naturally EVGA would need to publicly swear off any intentions of an AMD or Intel relationship and actually exit the market for a while anyway.

So maybe EVGA is out of the GPU business for one cycle and they keep the lights on through strong PSU sales driven by the new ATX standard and Nvidia's massive 4000 series power requirements and then after a year or two actually emerge as the dominate GPU board partner for AMD, Intel or both.

 

[Dr. Dro]

Why all this talk about Intel ARC? It's basically dead. Buried six feet under.

I for one ask why such lack of goodwill towards the new player in the GPU space. Anyone that genuinely believed that the first generation of Intel GPUs would be performant and bug-free was deluding themselves from the start. Things will improve, and I hope Intel persists.

The ultimate proof that NVIDIA got too powerful and too big for its own good is in their biggest partner basically saying: "no more, I quit, get your distribution terms and stuff em where the sun don't shine!"

 

[AusWolf]

I just woke up and this is the first news to greet me. What a shock!

Considering that "Graphics cards made up over three-quarters of EVGA's revenue", this decision is either extremely illogical, or it's telling something about what partnership with Nvidia looks and feels like.

 

[trparky]

But according to one YouTuber who claims to have insider knowledge from people inside the halls of Intel, Gelsinger has all but put the silver bullet into the chest of Intel ARC.

 

[Dr. Dro]

I just woke up and this is the first news to greet me. What a shock!

Considering that "Graphics cards made up over three-quarters of EVGA's revenue", this decision is either extremely illogical, or it's telling something about what partnership with Nvidia looks and feels like.

It's the latter. I would expect exclusivity agreements to be nightmarish by nature, but given what EVGA's CEO tells us, apparently it's an easier decision to do this than to sign up for yet another round. They were losing a LOT of money in their high end GPU sales, and even the mass volume market's income was low and barely enough to break even, so things were looking pretty grim.

But according to one YouTuber who claims to have insider knowledge from people inside the halls of Intel, Gelsinger has all but put the silver bullet into the chest of Intel ARC.

MLID is a fool and no one should take him seriously. I used to hang out in an AMD fan discord where a member straight up fabricated the SKU list for Zen 2 CPUs and he posted it verbatim back in the day. It was hilarious. Treat anything that comes out of rumor mill channels as rumors and with massive doses of salt.

 

[AusWolf]

MLID is a fool and no one should take him seriously. I used to hang out in an AMD fan discord where a member straight up fabricated the SKU list for Zen 2 CPUs and he posted it verbatim back in the day. It was hilarious. Treat anything that comes out of rumor mill channels as rumors and with massive doses of salt.

Or even better: don't read/watch rumours at all.

It's the latter. I would expect exclusivity agreements to be nightmarish by nature, but given what EVGA's CEO tells us, apparently it's an easier decision to do this than to sign up for yet another round. They were losing a LOT of money in their high end GPU sales, and even the mass volume market's income was low and barely enough to break even, so things were looking pretty grim.

Nvidia is being hated by more and more people for their shady business practices. When it's all confirmed by their partners leaving them, they'll have to see that something has to change (I know it won't).