AMD Cuts MSRPs of Radeon RX 6000 Series Graphics Cards

[btarunr]

AMD has come up with new MSRPs for its Radeon RX 6000 series RDNA2 graphics cards, in a bid to better compete against NVIDIA's RTX 30-series high-end cards, as the product lifecycles of both companies draw to a close. The new price list was finalized on September 15, and is beginning to take effect in popular online retailers. The latest prices see the top Radeon RX 6950 XT at $949, and the RX 6900 XT $699. The latter offers better value, as it's within 5% of the RX 6950 XT, while being $250 cheaper. The RX 6800 XT drops to $599, which makes it $100 cheaper still than the RX 6900 XT, while being within 5% relative performance. If you can find an RX 6800 (non-XT), its MSRP is set at $549.

MSRP cuts also take effect on performance-segment and mid-range SKUs. The RX 6750 XT is now a $419 SKU, and the RX 6700 XT is just $379. Both cards perform in the league of the RTX 3060 Ti and RTX 3070, making them interesting SKUs to consider. The RX 6650 XT, which replaces the RX 6600 XT from the product stack, is priced at $299. If you can find an RX 6600 XT, it should start around the $239-mark. The entry-level RX 6500 XT and RX 6400 are finally under the $200-mark where they belong, with the RX 6500 XT going for $169, and the RX 6400 at $149. NVIDIA already debuted its RTX 40-series "Ada" graphics cards, but only at the very high-end, with the RTX 4090 expected to go on sale mid-October, at $1,600. AMD's next generation will be unveiled on November 3.



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[Daven]

“…while being $150 cheaper.” Shouldn’t it be $250 cheaper under the new pricing?

Also it’s the RX6600 at $239 not the RX6600XT.

 

[Nanochip]

Alot of gamers got shafted if they bought during the height of the shortage. I remember seeing the 6900XT at > $1600 at Microcenter at one point. And the 6800XT used to fetch north of $1399 on some AIB models like MSI and Sapphire. Now the 6900XT is $699. Nice. I hope this means that RDNA3 will be priced very competitively, and that AMD will not follow nGreedia and price gouge customers.

 

[Chaitanya]

Alot of gamers got shafted if they bought during the height of the shortage. I remember seeing the 6900XT at > $1600 at Microcenter at one point. And the 6800XT used to fetch north of $1399 on some AIB models like MSI and Sapphire. Now the 6900XT is $699. Nice. I hope this means that RDNA3 will be priced very competitively, and that AMD will not follow nGreedia and price gouge customers.

Scalpers wont be far behind to bleed consumers.

 

[ModEl4]

We have the first reaction from AMD after Nvidia's announcement and it isn't good news.
Their new MSRPs (Minimum Suggested retail prices) while better than Nvidia's are above what Newegg was selling a week ago.
Is this as an indication (let's get along) for RDNA3 pricing?

 

[dyonoctis]

Ampere ? Coming to a close? That's not Nvidia narrative :

“The 3080 was, and still is, great value, and it will continue to live on,” an Nvidia spokesperson said in another briefing, noting that it was far from dead.

Nvidia says falling GPU prices are a story of the past | Digital Trends

Nvidia has all but confirmed what many were already speculating about in regard to the prices of the RTX 40-Series.

www.digitaltrends.com

 

[LabRat 891]

If AMD can't liquidate inventory quickly, expect AMD to potentially extend their new CPU-APU naming scheme to GPUs; to allow RDNA2 RX 7000 SKUs.
(Personally, I'd be happy with 'prior gen rebrands' if it's clear in the model name what uArch you're purchasing.)

In other words, this announcement reminds me that we're going to see multiple generations of uArch sold alongside each other. Especially in the GPU-market, this isn't anything new.

 

[HD64G]

6900XT, 6700XT and 6600XT are the bargains!

 

[Valantar]

This is more or less where the MSRPs should have been from the beginning, but it's good to see them get there nonetheless. That RX 6900 XT and 6800 XT pricing is pretty damn great, and (gasp!) there's finally a mid-range GPU around $200 again? After, what, four years? About damn time.

 

[neatfeatguy]

Damn. Wish those prices were available 12 months ago.

I would have happily went with AMD this gen if they weren't super priced, even over Nvidia counterparts. You could find a 3800 10GB for $1100, but the 6800XT was in that pushing the $1400 range and they sat there at that over inflated price for so long. The 6800 at the time wasn't any better, pushing $1200+ range. This is one of the reasons Nvidia cards were selling more during the high price hikes, they could be purchased for less compared to AMD's offerings.

If I was in the market for a new card right now and had to get one, I'd be happy to find a 6800 or 6800XT at the new prices. With the price drop here, I'm curious and kind of excited to see what AMD has coming down the pipe for their 7000 series.

 

[ExcuseMeWtf]

Don't worry, retailers will drag their feet about this, as they usually are wont to do.

 

[ModEl4]

6900XT, 6700XT and 6600XT are the bargains!

You meant 6650XT or 6600?
So 6800XT is only -7% slower than 6900XT and you're choosing 6900XT instead despite being 16.7% more expensive?

 

[catulitechup]

ohh a big prices cut......

wait this prices appear around 15 days in various retailers case newegg, microcenter and others

 

[dyonoctis]

Good for you Americans...meanwhile the EU will welcome those official price cut. Gpu price are still insane here

ohh a big prices cut......

wait this prices appear around 15 days in various retailers case newegg, microcenter and others

 

[BrainCruser]

Scalpers wont be far behind to bleed consumers.

Scalping during a mining GPU dump is brave.

 

[han32]

Good for you Americans...meanwhile the EU will welcome those official price cut. Gpu price are still insane here

yup...in my country still insane too.....

 

[Tek-Check]

Too little too late or it's never late?

 

[ZetZet]

Good for you Americans...meanwhile the EU will welcome those official price cut. Gpu price are still insane here

Are you factoring in VAT and import taxes? USA doesn't have either of those. Over here in Lithuania I can already find AMD GPU's very close to those MSRP prices.

 

[Tek-Check]

You meant 6650XT or 6600?
So 6800XT is only -7% slower than 6900XT and you're choosing 6900XT instead despite being 16.7% more expensive?

Price vs performance comparison is more complex when you add factors such as time, longevity of use and obsolescence.

16% cheaper, while only 7% slower may not be a better deal at all, depending on what the user intends to do and for how long.

For 4K gaming, 6900XT will remain relevant for a bit longer, perhaps one year longer. Those 7% could extend longevity a bit, aided by constant improvement in drivers, FSR, etc.

Meaning, you pay a bit more now, but use it for longer and upgrade later. If seen from this perspective, 16% gets a different value than merely a number.

For graphics design, e.g. in architecture and engineering, performance difference might be bigger or smaller than 7%, so charts need to consulted.

 

[Valantar]

Don't worry, retailers will drag their feet about this, as they usually are wont to do.

ohh a big prices cut......

wait this prices appear around 15 days in various retailers case newegg, microcenter and others

I mean, it's not like these cuts apply retroactively to stock retailers already own, so yeah, what are you expecting? That they just see AMD announce a new price and say "Oh, well, I guess we should just take major losses on all of our inventory then! Whoops!"

 

[ARF]

Price vs performance comparison is more complex when you add factors such as time, longevity of use and obsolescence.

16% cheaper, while only 7% slower may not be a better deal at all, depending on what the user intends to do and for how long.

For 4K gaming, 6900XT will remain relevant for a bit longer, perhaps one year longer. Those 7% could extend longevity a bit, aided by constant improvement in drivers, FSR, etc.

Meaning, you pay a bit more now, but use it for longer and upgrade later. If seen from this perspective, 16% gets a different value than merely a number.

For graphics design, e.g. in architecture and engineering, performance difference might be bigger or smaller than 7%, so charts need to consulted.

7% over 30 FPS is nothing, nothing at all. 2 FPS. I don't think anyone cares about 7% higher performance.

From the above listing with pricings, I would label the RX 6900/6950 XT 16 GB as no-goes.

 

[WhateverAnotherFreakingID]

.
Their new MSRPs (Minimum Suggested retail prices)

Nope

MSRP = Manufacturer's Suggested Retail Price

not Minimum

 

[ModEl4]

Price vs performance comparison is more complex when you add factors such as time, longevity of use and obsolescence.

16% cheaper, while only 7% slower may not be a better deal at all, depending on what the user intends to do and for how long.

For 4K gaming, 6900XT will remain relevant for a bit longer, perhaps one year longer. Those 7% could extend longevity a bit, aided by constant improvement in drivers, FSR, etc.

Meaning, you pay a bit more now, but use it for longer and upgrade later. If seen from this perspective, 16% gets a different value than merely a number.

For graphics design, e.g. in architecture and engineering, performance difference might be bigger or smaller than 7%, so charts need to consulted.

I'm not saying that the $100 difference makes the 6900XT a bad deal just that if you are going to recommend as best bargains from AMD's lineup, how can you recommend 6900XT over 6800XT for 99% of the users?
Depending the yields that AMD has for Navi21 it may be a fair offer but in no way better than 6800XT!

 

[napata]

Where's your source for this? Is it the slide? It seems like you're just taking those prices as new MSRPs but that's not correct. Those are just the lowest prices AMD could find on Newegg on 15/9. In the same way the MSRP of a 3090 isn't $979.

 

[ModEl4]

Nope

MSRP = Manufacturer's Suggested Retail Price

not Minimum

Yeah, I paraphrase on purpose! (Lol no, I actually forgot it's manufacturer, but usually if a manufacturer just announce it's SRPs and they're competitive, it's not common to have in the market lower than that so close to the announcement)