Budget? We're takling about matching the 2 year old card prices with a product that matches these cards only in best case scenarios, and we have to disregard the games that don't play nice.
Increasing prices on RTX 3060 makes sense, the same happened back with Pascal cards (GTX 10X0) when Turing (RTX 20X0) came out with zero price / performance increase.
This time it's even worse, Nvidia actually now claims that Ampere cards are still the current generation, and the top end Ada cards (RTX 4080, 4090) are for now just positioned above, with as much price increase as we have performance increase.