- Joined
- Nov 6, 2016
- Messages
- 1,740 (0.59/day)
- Location
- NH, USA
| System Name | Lightbringer |
|---|---|
| Processor | Ryzen 7 2700X |
| Motherboard | Asus ROG Strix X470-F Gaming |
| Cooling | Enermax Liqmax Iii 360mm AIO |
| Memory | G.Skill Trident Z RGB 32GB (8GBx4) 3200Mhz CL 14 |
| Video Card(s) | Sapphire RX 5700XT Nitro+ |
| Storage | Hp EX950 2TB NVMe M.2, HP EX950 1TB NVMe M.2, Samsung 860 EVO 2TB |
| Display(s) | LG 34BK95U-W 34" 5120 x 2160 |
| Case | Lian Li PC-O11 Dynamic (White) |
| Power Supply | BeQuiet Straight Power 11 850w Gold Rated PSU |
| Mouse | Glorious Model O (Matte White) |
| Keyboard | Royal Kludge RK71 |
| Software | Windows 10 |
Based on history, I have a feeling that Intel will only be cutting into AMD's marketshare and not Nvidia's, and if this occurs, Intel's presence in the GPU market will do absolutely nothing to improve conditions for consumers.
In the past (as far back as 2008), even when AMD has offered GPUs that perform better and even at a lower price, everyone still buys Nvidia. Say what you want about AdoredTV, but a couple years ago he did a great three or four part video that used market research, sales figures, etc the demonstrated this very phenomenon and described it as Nvidia's "mentia", or mindshare. Basically it goes like this: the vast majority of PC hardware consumers are not enthusiasts who compare specs and benchmarks for hours and days prior to making a purchase, just like consumers in any other market, they base their purchasing decisions on a lot of non-empirical, irrational factors. These consumers therefore will be more influenced by the fact that they notice more people own Nvidia than AMD, that Nvidia has more fans that are more vocal online, and despite not being true since the 290x, the fans constantly repeat that AMD runs hot and that they have bad drivers (despite there being no real comprehensive empirical data to back up such a claim) and because they're not the type to do research, they're just going to accept the accusations as fact. Now, in their mind, they've associated Nvidia with the winning side and therefore want to associate themselves with the winning side as well.
These consumers will not look at the benchmarks, see Intel is performing better in their price tier and buy an Intel videocard. They will only consider Intel when they see a bunch of other people willing to buy intel or when, psychologically speaking, they've come to associate Intel videocards with the "winning side". The same irrational considerations that prevent them from buying an AMD videocard will also prevent them from buying an Intel videocard and therefore, Intel's sales will predominantly come at AMD's expense because the people most willing to take a chance on an Intel videocard are the ones willing to buy an AMD videocard...most likely because they're willingness to do the research and look at benchmarks is probably what brought them to buy an AMD videocard and would therefore make them also open to the idea of buying an Intel videocard.
Your diehard types who only buy Nvidia and will not even consider AMD (whether by habit or active choice), which I feel makes a large portion of Nvidia's marketshare and the consumer GPU market as a whole, are probably not going to consider Intel either and are only hoping that Intel's entry into the market will allow them to continue to buy Nvidia, but at a lower price. If Intel stays in the market, then years down the road they may change this, but for the first six months or year, or even Intel's first couple of generations, they'll predominantly take marketshare from AMD and this will do absolutely nothing to improve the conditions of the GPU market for consumers. As long as Nvidia holds on to 80% marketshare (or probably anything over 50%) they're going to have the monopolistic power to keep their prices high and even maintain the trend of constantly increasing prices every generation (like how a 4080 12GB is basically a 4070 so now xx70 tier cards are priced around $800, and because AMD's shareholders will expect the same profits and profit margin, AMD will follow suit to some degree).
Bottom line, everyone hoping that Intel will correct the course of the GPU market is going to be disappointed because if it happens at all, it won't be happening any time in the immediate future.
