The marketing sounds familiar, just like what they said about the M1 based iPad Pro. I don't disagree with the hardware being very powerful, but its been hampered badly by software that cannot fully utilize the hardware. It may be a conscious decision by Apple to make people buy another device from their ecosystem, but to me, it is just embarrassing that the supposed hardware + software integration is so bad on the iPad ecosystem. So here we are again, same "most powerful" marketing, but even with iPad OS 16.1, I don't believe Apple will give people what they want. As you can tell, they will always hold back some crucial features that allows them to segment their products.