Acer to be an 8.97% Shareholder of Apacer, Hints at Cooperation

[btarunr]

Acer is bidding to buy 11 million equity shares of Apacer, a major DRAM and NAND flash products manufacturer. The shares, valued at NTD 363 million, will make the Taiwanese prebuilt PC and notebooks giant an 8.97% shareholder of Apacer's stock. The announcement put out by Apacer also speaks of an enhancement of "strategic collaborations" between the two companies. This could only mean one thing—that Apacer becomes a supplier of DRAM and NAND flash products to Acer.

Acer sells a small but significant lineup of SSDs and PC memory products in the DIY retail channel. These products are sourced from BIWIN, an OEM of DRAM and NAND flash products. Will Apacer replace BIWIN as a supplier? We'll have to wait and see. Besides an OEM, Apacer sells its own-branded memory cards, USB flash drives, SSDs, and PC memory modules; besides holding the PC enthusiast brand ZADAK, which sells high-end SSDs and overclocking memory modules.



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[_JP_]

A way younger me thought that Apacer "belonged" to Acer, like ASRock "belonged" to ASUS, like MSI "belonged" to DFI, Lifetech to Logitech, Packard bell to Hwelett-Packard, D-link to TP-Link, etc, like they were all sub-brands. I also thought Xiaomi was some Microcenter sub-brand spin-off because of the logo.
Then I learned that a bunch of Taiwanese manufacturers actually named their companies starting with an 'A' to show first in company listings for the country and that they were actually split from each other.
Anyway, Acer computers with Apacer SSDs is fine.

 

[Valantar]

It's hard to avoid thinking that the name played a major role in this decision