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- May 11, 2018
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We have the new 4070 ti model, a model that based on that "70" many where expecting/hoping to see at $500 a few months ago, coming at $800. And that's even optimistic considering there was a chance it was coming at $900, where the 4080 12GB was, if I am not mistaken. How do we get here? How do Nvidia expects to sell a 70 model at that price level? Is tech press a parameter here? My personal opinion is that it is. If readers/viewers read/hear a half full glass conclusion "expensive, but fast, justifies it's price based on market conditions", they will buy it. If they read/hear a half empty glass conclusion "fast, but expensive, don't buy it before a price drop", they might avoid it.
Exactly.
Writing that the price increase is justified by the great performance increase - when almost every generation in the long history of 3D graphics cards featured similar performance increase without the price increase can only be explained as tech press acting as a company PR, not an independent reviewer.