NVIDIA Plans Different Review Post Dates for MSRP and non-MSRP GeForce RTX 4070

[btarunr]

NVIDIA is planning to launch its performance-segment GeForce RTX 4070 "Ada" graphics in about a month from now, with the official launch date set for April 13, and sales commencing on that day. Reviews for new graphics cards typically go up a day or two ahead of product availability. With the RTX 4070, however, NVIDIA is planning to try something new. The company is setting April 12 as the review NDA for the cards that are selling at the MSRP set by NVIDIA; and April 13 for graphics cards priced at a premium (think overclocked designs). This probably incentivizes NVIDIA's board partners to have at least one custom-design card that they're selling at the NVIDIA MSRP; so that their brand can get exposure sooner.

At this point we don't know what NVIDIA's MSRP for the RTX 4070 is. The RTX 4070 Ti launched at an MSRP of $799. The RTX 4070 is rumored to be based on the same "AD104" silicon as the RTX 4070 Ti, but heavily cut-down. The card is expected to feature 5,888 CUDA cores, out of the 7,680 physically present on the silicon, which the RTX 4070 Ti maxes out. The memory sub-system is surprisingly the same, with 12 GB of 21 Gbps GDDR6X memory across a 192-bit wide memory interface, working out to 504 GB/s of memory bandwidth. Most premium ("non-MSRP") boards are expected to resemble RTX 4070 Ti cards, as their board designs are the same; whereas the ones meant to sell at MSRP could see some cost-cutting to suit the lower typical graphics power (TGP) of the RTX 4070.



View at TechPowerUp Main Site | Source

 

[BoboOOZ]

Only one product launch, but 2X the marketing coverage, yaaay...

 

[maxfly]

Oh boy, a gutted 4070. I can't wait.

 

[rv8000]

Nice the “4060” will now officially be at x80 pricing. What a great time to be a PC gamer.

 

[oxrufiioxo]

Hopfully it comes with some Nvidia branded kleenex for the tears of pc gamers realizing they will never get a new half decent gpu under $500 ever again...

 

[TheEndIsNear]

Hopfully it comes with some Nvidia branded kleenex for the tears of pc gamers realizing they will never get a new half decent gpu under $500 ever again...

It's sad. Doesn't affect me now but when I was younger I'd be upset

 

[oxrufiioxo]

It's sad. Doesn't affect me now but when I was younger I'd be upset

Even though it doesn't affect my personal rigs.... I do alot of builds locally for people and they typically cap out in the 400-500 usd range for the gpu. I have a hard time recommending a 4070ti/7900XT because I think both products are terrible at their MSRPs and in the case of the 7900XT still terrible even thought it's going for about 100 under it's launch price. I feel like I've been recommending the 6600XT-6800XT forever at this point in gpu years....

To be fair none of the new GPUs are what I would call bad products it's just the pricing that makes them terrible to me.... At the same time people seem to have purchased a decent amount of 6500XTs and that was an actual terrible product regardless of price.

 

[W1zzard]

I think this has been done before, I vaguely remember a launch where I had one FE review on one day and 48956475 custom designs the next day

 

[Aretak]

Hopfully it comes with some Nvidia branded kleenex for the tears of pc gamers realizing they will never get a new half decent gpu under $500 ever again...

On the other hand, if you're willing to look at the used market, the barrier to entry for a decent gaming PC has arguably never been lower. Prices have collapsed on a lot of older stuff that's still very capable, like higher-end Pascal or Vega/RDNA1. Even mid-range Turing cards have come way down. If you don't give a crap about maxing everything out at 4K with ray tracing then you can get a card that'll still play anything you like and provide a very decent experience in the process for a very reasonable price. Combine that with how ridiculously flooded the CPU market is with both new and used chips for great prices these days and you can likely put together a pretty nice gaming PC for less than this card will cost on its own.

 

[ZoneDymo]

Hopfully it comes with some Nvidia branded kleenex for the tears of pc gamers realizing they will never get a new half decent gpu under $500 ever again...

if they actually stuck to their guns they would hold off on purchasing until such a product arrives, but no, just cave and spend more money because the company wants more profit.

 

[razaron]

Hopfully it comes with some Nvidia branded kleenex for the tears of pc gamers realizing they will never get a new half decent gpu under $500 ever again...

Bought my GTX 1070 for £280 in 2017. Can currently get an RTX 3060 or RX 6650XT for ~£310. 25% more performance for 10% more price after 6 years.
I'm sure this will be the christmas it's finally worth upgrading... We're almost there...

 

[T_Zel]

Sounds like they are extremely aware that consumers' long term impression of a product mostly comes from the day 1 reviews. Get the better reviews based on a "totally legit" MSRP, and then when the tiny handful of MSRP cards that were produced sells out in 3 microseconds people get upsold to the models above MSRP (which reflect the real base price of the card). If you're really lucky maybe you can spend three months of your life refreshing pages to get one of the MSRP cards that are drip-fed out to maintain appearances. It's all just a means of faking the price of the card to appear lower than it actually is for more favourable reviews.

Thankfully the big channels seem to have caught on and are evaluating subsequent competing products based on the actual prices of cards at retailers, and not Nvidia's "totally real MSRP you guys we swear". That doesn't really solve the day 1 issue though.

 

[oxrufiioxo]

LMAO if true....

NVIDIA GeForce RTX 4070 Allegedly Starts At $749 US Price, Custom Models With Prices Close To 4070 Ti MSRP

Alleged pricing of NVIDIA's GeForce RTX 4070 graphics card which launches next month has been revealed by Moore's Law is Dead.

wccftech.com

 

[Dr. Dro]

LMAO if true....

NVIDIA GeForce RTX 4070 Allegedly Starts At $749 US Price, Custom Models With Prices Close To 4070 Ti MSRP

Alleged pricing of NVIDIA's GeForce RTX 4070 graphics card which launches next month has been revealed by Moore's Law is Dead.

wccftech.com

It will likely be $699 for the FE, $749 for most AIB models, $799 for premium AIB and $879 for the exotic high end design that doesn't belong on this segment, because these ultra high end custom designs have been creeping down from the halo segment cause everything is just so bloody expensive that people are more easily persuaded to buy overengineered designs (i.e. ROG Strix 4070 Ti)

Couple that with this:

Ada GPUs are practically a scam at this point in time, and I'm willing to lump even the 4090 on that, given how neutered it is against AD102's true potential. Shame RDNA 3 failed to meet its power and performance targets, it utterly missed the mark.

 

[oxrufiioxo]

It will likely be $699 for the FE, $749 for most AIB models, $799 for premium AIB and $879 for the exotic high end design that doesn't belong on this segment, because these ultra high end custom designs have been creeping down from the halo segment cause everything is just so bloody expensive that people are more easily persuaded to buy overengineered designs (i.e. ROG Strix 4070 Ti)

Couple that with this:

Ada GPUs are practically a scam at this point in time, and I'm willing to lump even the 4090 on that, given how neutered it is against AD102's true potential. Shame RDNA 3 failed to meet its power and performance targets, it utterly missed the mark.

Eh, my 4090 nearly doubled my 3080ti performance which already performed similarly to a 3090 in games with lots of RT like CP2077/Witcher 3 NG at 4k. The bigger problem I've run into with it is being cpu limited with it even at 4k in spots. It really needs a well tuned 13900k or 7000X3D chip to really get the most out of it. If we just ignore cost it's probably the GPU that has impressed me the most since the 1080ti/Titan Xp I owned both. gen on gen it's one of the more impressive jumps to me especially in RT and I've owned just about every Nvidia flagship since the GTX 580.

And while I'm not betting against a fully enabled AD102 it will only have 12.5% more cuda cores and likely faster memory for an extra 400 usd. The 4080 only performs about 30% worse than the 4090 with 60% ish less cuda cores so I'm not expecting much from a fully unlocked chip

The 4080 wouldn't be so bad if it costed what it should $999 ish usd becuase lets be real even at 1200 I would still buy one over the 1000 usd 7900XTX. The card I really dislike in the ada lineup is the 4070ti it should have been the 4070 at most and priced $599 or lower.

The 7900XTX is ok not good not terrible but I'm not a fan of the 7800XT I mean 7900XT....

 

[N/A]

4070 Ti should really be compared to 3080 Ti or 3080 /12. both with 384 bit bus and 12GB, What nvidia did is just a classical shrink clocked higher. fair enough.
3080 /10 or 3090 is just misleading and beating around the bush.

So 4070 ti being 4-9% faster means 4070 is slower, still cheaper or equal value to the 1 year old 3080/12, that nobody could buy at msrp, because it didn't have one, $1700, but later reduced to 800.

 

[oxrufiioxo]

4070 Ti should really be compared to 3080 Ti or 3080 /12. both with 384 bit bus and 12GB, and all they did is just shrink it and clock it higher.
3080 /10 or 3090 is just misleading and beating around the bush.

So 4070 ti being 4-9% faster means 4070 is slower, still cheaper or equal value to the 1 year old 3080/12, that nobody could buy at msrp, because it didn't have one, $1700

Yeah it's kind hard to compare any of the ampere linup because the MSRP were made up for the majority of their first 18 months of availability.... The 3080/3090 were north of 2000 usd for a long time.... I ended up with a 3080ti that generation because it was the only card I could get at it's MSRP which was a pretty inflated 1399 for the FTW3 model. Even though it is a well built card it's probably the most disappointing card I've ever owned..... On second thought it was less disappointing than trying to crossfire 7970s

My biggest issue with the 4070ti is they gimped it in a way where I doubt it will age well. Other than their flagship cards they've been really stingy on Vram and now it seems they are really skimping on the bus sizes. As much as I dislike the 7900XT I'm guessing it will age substantially better.

 

[Dr. Dro]

Eh, my 4090 nearly doubled my 3080ti performance which already performed similarly to a 3090 in games with lots of RT like CP2077/Witcher 3 NG at 4k. The bigger problem I've run into with it is being cpu limited with it even at 4k in spots. It really needs a well tuned 13900k or 7000X3D chip to really get the most out of it. If we just ignore cost it's probably the GPU that has impressed me the most since the 1080ti/Titan Xp I owned both. gen on gen it's one of the more impressive jumps to me especially in RT and I've owned just about every Nvidia flagship since the GTX 580.

And while I'm not betting against a fully enabled AD102 it will only have 12.5% more cuda cores and likely faster memory for an extra 400 usd. The 4080 only performs about 30% worse than the 4090 with 60% ish less cuda cores so I'm not expecting much from a fully unlocked chip

The 4080 wouldn't be so bad if it costed what it should $999 ish usd becuase lets be real even at 1200 I would still buy one over the 1000 usd 7900XTX. The card I really dislike in the ada lineup is the 4070ti it should have been the 4070 at most and priced $599 or lower.

The 7900XTX is ok not good not terrible but I'm not a fan of the 7800XT I mean 7900XT....

The point I was trying to make is that the 4090 is the most cutdown die harvest in the history of flagship GPUs ever, the 12.5% of shaders isn't even what would make a full die so much meaner (although compared to the 2 SM in the 3090, the 14 missing here would make a much larger difference) , it's that 25% of its L2 cache is disabled and that they have improved 24 Gbps chips on tap for the refresh. Consequentially, it has the highest yield and most untapped potential of any cut of every GPU ever - compared to their respective fully enabled counterparts, the RTX 3090 was basically 98% enabled (and while badly power limited, you could buy AIB models that weren't), the 2080 Ti around 93%, etc. - in the 3090's case, virtually all the extra performance provided by the 3090 Ti came from reducing the amount of memory chips from 24 to 12, increasing their speed and raising the power limit.

It performs so great comparably because most of the Ampere GPUs were heavily power limited, the other Ada cuts are ridiculously awful (compared to full AD102, the full AD104 is around 30-35% relative performance - and has exactly half the resources of the RTX 4090 cutdown as it is), add some intentionally gated features, heavy marketing, sunk-cost fallacy, "pride in the purchase" factor and AMD royally screwing up RDNA 3, suddenly the 4090 "is a good deal".

NVIDIA has basically zero regard for the enthusiast crowd and has been in relentless pursuit of increasing ASP, that is all they care about and they happily took advantage of their market leader position to forsake Ada's generational leap capabilities to sell the worst cuts they could in order to maximize profit, to the point they have entirely done away with performance per dollar improvements vs. the already bad 30 series in that regard.

From the 3090, the only GPU that would make the slightest sense (but not enough to put down $1800+ on one) to me would be the 4090. The 4080 is too expensive for what it offers, and the 4070 Ti is basically trading half my VRAM for the ability to use DLSS 3. And that is exactly what NVIDIA intended, the days of upgrading GPUs every generation are over, you'll be buying one every 6 to 8 years at this rate, requiring at least 5 to break even on a performance per dollar improvement.

 

[DeathtoGnomes]

Etailers will be laughing at this. They will set prices regardless of what nvidia says about MSRPs.