EA Sports FC Declares New Branding, Teases Summer Reveal for Series Minus FIFA

[T0@st]

Last May, Electronic Arts confirmed that its licensing deal with FIFA would be coming to an end by the summer of 2023. This week it has revealed the new branding for the EA Sport FC franchise, which is set to succeed the soon-to-be discontinued EA + FIFA series. Last year EA announced that it would be bringing its 30-year partnership with FIFA to a close. The computer game publishing giant could not agree on a new licensing deal with the association football/soccer governing body. EA Sports has unveiled the new logo and visual language that will feature atop their new flagship football game. It is widely rumored that FIFA are in the process of creating a new and distinct football games franchise with a yet to be revealed development partner.

The sports division has provided a breakdown of the design process: "The new brand takes its design inspiration from triangles, an ever-present shape in the sport and football culture that represents the game in multiple dimensions. From passing techniques to set-plays to formation design, triangles are a constant in the beautiful game. The shape is also woven into the DNA of EA Sports football experiences - from the isometric viewing angles of EA Sports' first football games and triangular polygons that make up every frame, to the chemistry triangles that exist in Ultimate Team or the iconic player indicator symbol that appears above athletes in every match."



Nick Wlodyka, Senior Vice President and General Manager at EA Sports FC proudly opens with the company's mission statement: "This is where the story of EA Sports FC begins. We're building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future. EA Sports FC will be a symbol for the sport, a symbol of innovation and change, and we're energized to show our fans more about the future in July."

Wlodyka also hinted about a possible full scale reveal for the series, happening this summer: "EA Sports FC will be a symbol for the sport, a symbol of innovation and change, and we're energised to show our fans more about the future in July." The rebooted franchise will continue to be a multi-platform affair, and EA Sports expects to expand the player base by: "connecting hundreds of millions of fans through console, mobile, online and e-sports products." The new branding will be rolled out to real world settings this week - with advertising placements set for matches across the Premier League, WSL, La Liga, Bundesliga, Serie A and Ligue 1.



"Through our long-standing partnership with EA SPORTS, we are able to bring fans around the world closer to the Premier League and we recognise the importance of the next generation in growing the future of football. We look forward to the relationship evolving through the launch of EA SPORTS FC, whether that's bringing in developments in the Premier League, opening new football pitches to benefit communities in the UK, or providing fans with exciting in-game experiences." stated Richard Masters, the UK Premier League's chief executive.

"Fans around the world can discover and make life-long connections with clubs and players through video games, and it is crucial that top football leagues such as the Bundesliga are utilizing the best platforms to engage with this group of supporters. Our ongoing partnership with EA SPORTS allows us to do exactly this through EA SPORTS FC, and we hope our fans are as excited as we are for the future of football." said Peer Naubert, Chief Marketing Officer, Bundesliga International.

"We pride ourselves on driving innovation in football, and our partnership with EA SPORTS FC exemplifies that mission." said Javier Tebas, President of La Liga. "EA SPORTS FC will be a hub for positive growth in football, and we will continue striving for new and innovative ways for fans to authentically engage with LaLiga matches."

View at TechPowerUp Main Site | Source

 

[CosmicWanderer]

I wonder what gives me the feeling that this will be FIFA 20 with a new logo. Wouldn't be surprised if it were just as buggy, and with the same dated graphics as before.

 

[FreedomEclipse]

I wonder what gives me the feeling that this will be FIFA 20 with a new logo. Wouldn't be surprised if it were just as buggy, and with the same dated graphics as before.

Because it is exactly what this is. Nothing changes apart from the name.

 

[P4-630]

Nothing changes apart from the name.

Perhaps football with ray tracing....

 

[RegaeRevaeb]

I'm just curious if TPU's style guide says to use more Commonwealth-like spelling or American for heads -- or a free for all per writer.

I've seen some inconsistencies here and there with different bits, which I'd have figured your new proofer might have tackled.

That "license" noun with an 's' makes me cringe if it's not going the American way.

 

[T0@st]

That "license" noun with an 's' makes me cringe if it's not going the American way.

License is the official American spelling - both as a noun and a verb.
The backend UI on here will flag it automatically if it's written as "licence" (the British/Commonwealth version). You're only supposed to use it as a noun in the UK.

 

[Deleted member 185088]

One of the appeals of FIFA was the ability to play with real teams and players.

 

[bobsled]

The PR drivvel in this press release is immense.

 

[RegaeRevaeb]

License is the official American spelling - both as a noun and a verb.
The backend UI on here will flag it automatically if it's written as "licence" (the British/Commonwealth version). You're only supposed to use it as a noun in the UKam, and was, fully aware of the American version.

I am, and was, fully aware of the American version (I'm a Canadian and an ex-reporter, so the influence is pervasive).

And using licence as a noun as I've just typed it is the not just in the rule in U.K. but also in most Commonwealth countries, which come to think of it represent a greater potential audience. ;-p

Anyway, that only sort of answered my actual question. I'm not surprised the programming leans American, and that's totally fine. It'd just be nice to know TPU as a tech media outlet has, or develops, a style guide. Happy long weekend in any case!

 

[T0@st]

I am, and was, fully aware of the American version (I'm a Canadian and an ex-reporter, so the influence is pervasive).

And using licence as a noun as I've just typed it is the not just in the rule in U.K. but also in most Commonwealth countries, which come to think of it represent a greater potential audience. ;-p

Anyway, that only sort of answered my actual question. I'm not surprised the programming leans American, and that's totally fine. It'd just be nice to know TPU as a tech media outlet has, or develops, a style guide. Happy long weekend in any case!

Okay, great - didn't know about your background, so I just jumped on the broad facts.
The preference (house style) at TPU is American Standard English. The writing interface is powerful enough to flag a lot of items from a different standard (plus common or garden spelling mistakes). As a native UK-er, it's taken a bit of time to get fully adjusted to. The writing & proofing team is spread across the world - perhaps the inconsistencies originate from a diverse set of language learning backgrounds.

 

[RegaeRevaeb]

Okay, great - didn't know about your background, so I just jumped on the broad facts.
The preference (house style) at TPU is American Standard English. The writing interface is powerful enough to flag a lot of items from a different standard (plus common or garden spelling mistakes). As a native UK-er, it's taken a bit of time to get fully adjusted to. The writing & proofing team is spread across the world - perhaps the inconsistencies originate from a diverse set of language learning backgrounds.

It's a good thing that's American Standard English and not American Standard Style. The acronym.......