NVIDIA Could be Reducing RTX 4070 GPU Production, Palit Card Price Cut Reported in UK

[T0@st]

NVIDIA's fresh faced GeForce RTX 4070 graphic card range has not been flying off shelves around the world, and Team Green could be pivoting their approach somewhat after receiving lower than expected sales figures via company reports. Their component suppliers have already mentioned that the entire GeForce RTX 40 family is on a comfortably steady production schedule - with no instructions received from HQ to up the ante. In the latest development this week, individuals with insider knowledge of factory schedules in China have claimed that NVIDIA has informed board partners (AICs) that output for the GeForce RTX 4070 line is getting paused for a month. The temporary cutoff in factory output will allow, they hope, for the currently sitting stock to get cleared out. A substantial surplus of GeForce RTX 4070 cards could disrupt distribution networks and overstock warehouses.

Industry watchdogs have theorized that NVIDIA's board partners are having a difficult time offloading their premium tier RTX 4070 custom cards onto paying customers. The Founders Edition and closer-to-reference models have sold quite respectable numbers according to early analyses, but more expensive options are considered to be too expensive by the customer base. There is apparent crossover in pricing with the fancier GeForce RTX 4070 Ti range, and a savvy buyer will tend toward superior silicon rather than a shiny cooling solution combined with a factory-issued overclock. A computer hardware retailer in the UK, Novatech, has chosen to cut the price of a Palit RTX 4070 Dual model by £40/$50, as reported yesterday. The asking price has since returned closer to RRP - at the time of writing it stands at £579.98.



NVIDIA's official blurb from last week's press material states: "Introducing the GeForce RTX 4070, available April 13th, starting at $599. With all the advancements and benefits of the NVIDIA Ada Lovelace architecture, the GeForce RTX 4070 lets you max out your favorite games at 1440p."

The signing off summary indicates a target audience consisting of professional types and well-heeled scholars: "With the leading ray tracing performance of the Ada architecture, NVIDIA DLSS 3, Reflex, and a ton of other cutting edge tech, the GeForce RTX 4070 is a great max settings 1440p gaming GPU, and a perfect entry point GPU for creators, video editors, and STEM students."

View at TechPowerUp Main Site | Source

 

[DBGT]

I was surprised to see many 4070 models at MSRP, it seems that nvidia did not like it.

 

[evernessince]

Nvidia controlling supply to try to force people to buy at their outrageous prices. They figure eventually you will have to upgrade and when you do they are going to exact maximum profits.

 

[dgianstefani]

I was surprised to see many 4070 models at MSRP, it seems that nvidia did not like it.

NVIDIA is the one who mandated MSRP models...

 

[80251]

Like the mafia it's always all about the dollars...

 

[Icon Charlie]

Nvidia controlling supply to try to force people to buy at their outrageous prices. They figure eventually you will have to upgrade and when you do they are going to exact maximum profits.

So instead of upgrading every year as a lot of people have done, you price yourself to a point of only buying a video card every 2 to 6 years.

That is really some smooth brain chess moves by the village idiots.

And what you are getting is a effing "Mini Me" PCB Board that you see on lower end GPU's WITH lower end components on their FE GPU's.

I'll wait a few more months to a year then go and buy a video card that serves "MY" needs. Not what Ngreedia or what AMD states but "MY" needs.

 

[Dristun]

Palit's 4070 Dual cards got a small discount on the second day over here, as of right now they're almost $50 cheaper than the next cheapest one, which also happens to be a Palit.

On a related note, seeing how every nvidia card since 4090 sees poor demand, it kind of starts to make sense that AMD isn't in a hurry to release anything - probably the overall conditions are that bad, not just Huang's pricing. After seeing people gobbling up cards for double-triple MSRP in the mining days I refuse to believe that all of a sudden everyone wised up.

 

[john_]

So instead of upgrading every year as a lot of people have done, you price yourself to a point of only buying a video card every 2 to 6 years.

That is really some smooth brain chess moves by the village idiots.

And what you are getting is a effing "Mini Me" PCB Board that you see on lower end GPU's WITH lower end components on their FE GPU's.

I'll wait a few more months to a year then go and buy a video card that serves "MY" needs. Not what Ngreedia or what AMD states but "MY" needs.

When Nvidia and any Nvidia knows that the hardware they are offering is more than enough for 9 out of 10 consumers and that they can't offer significant performance improvements every year or two, they will do just that. Price high, put kill switches (VRAM) and hope to have you paying them and not the competition, every 4-6 years.

Maybe AMD's price cuts on 6800s and 69x0s are enough to at least limit the success of 4070 and make AIBs who think they can price those cards higher to think again.

 

[Bruno_O]

Servers you well Nvidia, shove your expensive 12GB cards where the sun doesn't shine

Not getting 16GB on a $600 (and $800!!!) card is plain greed/stupidity/planned obsolescence

 

[Daven]

When will these AIBs realize that doing business with Nvidia is a loss loss relationship. eVGA was able to figure it out. Why not the rest?

 

[hsew]

Meanwhile AMD is content to continue selling last-gen cards. What a shame. Here’s to, um, Intel.

 

[Deleted member 177333]

Yep. I'm content just continuing to buy used gear. Not paying NVidia's ridiculous prices.

 

[T0@st]

Palit's 4070 Dual cards got a small discount on the second day over here, as of right now they're almost $50 cheaper than the next cheapest one, which also happens to be a Palit.

Can you provide any web-based evidence about the 4070-related price cut in your area? I could expand the piece with further info sources.

 

[Dristun]

Can you provide any web-based evidence about the 4070-related price cut in your area? I could expand the piece with further info sources.

Spoiler

We're under sanctions so the legal status of imports here is highly questionable at best, not sure if this would be the right move!

 

[T0@st]

Spoiler

Yoink

No problem. Sorry to hear about it complicating matters.

 

[HisDivineOrder]

Oh, Jensen. You've strangled the golden goose to within an inch of its life. Imagine having that lucrative deal where you fleece companies to sell your products for you at next to no margins for them and all the money for you and you're like, "No. I want even more money than that. Push every die up a segment and raise prices up a segment, too. They'll pay it!"

If Lisa wasn't asleep at the wheel (or price fixing with him?), AMD would be capitalizing. Instead, Lisa and Jensen seem content with the status quo even when cards aren't selling. What a weird business model they've decided upon.

 

[mb194dc]

GPU mega bust is just getting started.

 

[Bruno_O]

Meanwhile AMD is content to continue selling last-gen cards. What a shame. Here’s to, um, Intel.

My 20GB 79000 XT bought early this year at 775 USD disagrees with you

Even though it' a reference card, this is the best card I've ever had (compact, excellent fan curve, low noise, runs games with -100mV staying below 300W, etc.). Haven't had a single issue with drivers since buying it, such an upgrade from my 10GB 3080, as now I can actually pump everything to ultra + rt and still have memory available.

 

[tussinman]

My 20GB 79000 XT bought early this year at 775 USD disagrees with you

He was referring to the AMD counter to the 4060TI and 4070 (as far as I know rumors are pointing for the back half of the summer). It's almost May and AMD hasn't said a single thing about any of their sub $700 RDNA3 cards.

That's what he meant by "AMD is content to just sell last gen cards" (price cut 6700 and 6800 series cards instead of a proper current gen counter).

Now would have been a good time for AMD to strike but unfortunately, they have a history of responding late.

Meanwhile AMD is content to continue selling last-gen cards. What a shame. Here’s to, um, Intel.

I just hope AMD doesn't embarrass themselves and not only respond late but not make it attractive price wise.

The price cuts for the 6700/6800 have been so aggressive that I hope it doesn't make RDNA 3 look weak or unimpressive value wise.

I wouldn't be surprised if that happened, especially since the rumors are that these chips are going to be pretty cut down. I could see for example a 7600 non XT being 6700 non XT performance for the exact same price ($300-330).

Same with the 7600XT. Wanting fringe $400 for same performance and price as what the 6700XT currently sells for. 7700XT could possibly follow the trend (sell for 6800 non xt price but same performance).

 

[TheinsanegamerN]

He was referring to the AMD counter to the 4060TI and 4070 (as far as I know rumors are pointing for the back half of the summer). It's almost May and AMD hasn't said a single thing about any of their sub $700 RDNA3 cards.

That's what he meant by "AMD is content to just sell last gen cards" (price cut 6700 and 6800 series cards instead of a proper current gen counter).

Now would have been a good time for AMD to strike but unfortunately, they have a history of responding late.


I just hope AMD doesn't embarrass themselves and not only respond late but not make it attractive price wise.

The price cuts for the 6700/6800 have been so aggressive that I hope it doesn't make RDNA 3 look weak or unimpressive value wise.

I wouldn't be surprised if that happened, especially since the rumors are that these chips are going to be pretty cut down. I could see for example a 7600 non XT being 6700 non XT performance for the exact same price ($300-330).

Same with the 7600XT. Wanting fringe $400 for same performance and price as what the 6700XT currently sells for. 7700XT could possibly follow the trend (sell for 6800 non xt price but same performance).

I'd bet good money that the next 7700xt will be 15-20% faster then the 700xt, with the same core count, for $440. Just like the 6700xt had the same core count as the 5700xt and was $400.

Oh, Jensen. You've strangled the golden goose to within an inch of its life. Imagine having that lucrative deal where you fleece companies to sell your products for you at next to no margins for them and all the money for you and you're like, "No. I want even more money than that. Push every die up a segment and raise prices up a segment, too. They'll pay it!"

If Lisa wasn't asleep at the wheel (or price fixing with him?), AMD would be capitalizing. Instead, Lisa and Jensen seem content with the status quo even when cards aren't selling. What a weird business model they've decided upon.

Lisa has stated, repeatedly, that AMD is premium brand and will be pushing premium prices. You folks that want a $200 GPU dont matter to her, and AMD is not going to cater to you anymore.

Nobody should be surprised by this.

Also, hyperinflation is a thing. You are not getting 2016 prices in 2023.

 

[Bruno_O]

He was referring to the AMD counter to the 4060TI and 4070 (as far as I know rumors are pointing for the back half of the summer). It's almost May and AMD hasn't said a single thing about any of their sub $700 RDNA3 cards.

That's what he meant by "AMD is content to just sell last gen cards" (price cut 6700 and 6800 series cards instead of a proper current gen counter).

Now would have been a good time for AMD to strike but unfortunately, they have a history of responding late.


I just hope AMD doesn't embarrass themselves and not only respond late but not make it attractive price wise.

The price cuts for the 6700/6800 have been so aggressive that I hope it doesn't make RDNA 3 look weak or unimpressive value wise.

I wouldn't be surprised if that happened, especially since the rumors are that these chips are going to be pretty cut down. I could see for example a 7600 non XT being 6700 non XT performance for the exact same price ($300-330).

Same with the 7600XT. Wanting fringe $400 for same performance and price as what the 6700XT currently sells for. 7700XT could possibly follow the trend (sell for 6800 non xt price but same performance).

well if AMD's response is 7800xt/7700xt with 16GB on both as rumored, and decent pricing, at least they won't be DOA
if people need a cheaper card right now, get a RX 6800 / 6800 XT, otherwise just wait a bit more

 

[Deleted member 229121]

When will these AIBs realize that doing business with Nvidia is a loss loss relationship. eVGA was able to figure it out. Why not the rest?

Smaller partners here like Zotac or PNY probably feel stuck.
If most of your business and brand awareness pertains to Nvidia GPUs, simply walking away isn't easy.

That said EVGA was in a better position to do just that, and felt confident enough in themselves to continue expansion into other segments.

ASUS, Gigabyte and MSI...very different story.
Deep pockets, established branding in other segments and they have AMD cards to boot.

The margins may suck right now, but they aren't being forced into anything yet. If there's profit to be had they'll stick around.

 

[Vayra86]

Popcorn. I like it.

Nothing will be missed, this GPU isn't worth it anyway.

 

[maxfly]

Just read an article stating that the 4070 gets smacked by the 6800xt in all but rt/dlss3 capable titles. That says everything I need to know about this heap. I'll keep buying 6 series cards for my client builds. 99% of which don't have any interest in $1000 halo cards. Sucks for me but whaddya do? I sure as hell ain't droppin a grand+ on a 4090.
Here's the article if you're interested...

GeForce RTX 4070 vs. RTX 3080 vs. Radeon RX 6800 XT: Which to buy?

The new GeForce RTX 4070 is here, offering scant value over last generation's RTX 3080 and Radeon RX 6800 XT. Which graphics card should you buy? It depends on what you play.

www.pcworld.com

 

[N/A]

Those retailers are simply called scalpers. Retailers who decided to lower the price did raise it themselves first. The cards are selling alright.

Compared to the competition the local scalpers here are asking exactly the same premium of $50.