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The Sky UK news network has gathered intel from industry and government sources about an industry event that is due to take place next week at a very famous location - 10 Downing Street - the residence of the UK's Prime Minister. Sky News has been informed that Microsoft has been invited to attend the showcase by the UK Interactive Entertainment (UKIE) industry organization - best described as the main trade body for the nation's games and interactive entertainment sector. The American technology behemoth is expected to display and demonstrate their Xbox gaming product range in front of top politicians and key entertainment industry figures. There is no mention of representatives from Sony Interactive Entertainment (SIE) being invited to attend in a similar capacity. The timing of this UKIE organized event (to take place on April 26) is highly controversial as it will coincide with the UK's Competition and Markets Authority's statutory deadline to deliver a Phase-2 verdict on Microsoft's proposed acquisition of Activision Blizzard.
The UK Competition and Markets Authority (CMA) regulatory body has already delivered a provisional approval of the aforementioned deal, but stated that it required more time to investigate the potential for irregularities in competition within the cloud gaming sector. The Phase-2 verdict, due to be delivered next week, is anticipated to include the antitrust watchdog's finalized judgement on cloud gaming market affairs. Sky's insider sources in the city of London have speculated that Microsoft could face a humiliating situation at the 10 Downing-hosted party, if by coincidence the CMA changes its opinion on the Activision Blizzard takeover bid. If the competition regulator stays consistent with its (earlier) provisional decision, Microsoft could be criticized for its extensive courting of government organizations - not only in the UK, but around the world.
Microsoft is engaged in a fierce fight with arch rival Sony in all matters relating to the former's want to takeover the Activision Blizzard holding group. The key topic of debate is the (multi-billion unit selling) Call of Duty franchise, and the Japanese electronics giant fears that its PlayStation division is bound to suffer a cruel future without the notable IP being available in its game library. The international press has made light of Microsoft's massive publicity campaign, with a substantial budget spent on new partnerships in the tech world and organizing meetings with leaders of administrations.
View at TechPowerUp Main Site | Source
The UK Competition and Markets Authority (CMA) regulatory body has already delivered a provisional approval of the aforementioned deal, but stated that it required more time to investigate the potential for irregularities in competition within the cloud gaming sector. The Phase-2 verdict, due to be delivered next week, is anticipated to include the antitrust watchdog's finalized judgement on cloud gaming market affairs. Sky's insider sources in the city of London have speculated that Microsoft could face a humiliating situation at the 10 Downing-hosted party, if by coincidence the CMA changes its opinion on the Activision Blizzard takeover bid. If the competition regulator stays consistent with its (earlier) provisional decision, Microsoft could be criticized for its extensive courting of government organizations - not only in the UK, but around the world.
Microsoft is engaged in a fierce fight with arch rival Sony in all matters relating to the former's want to takeover the Activision Blizzard holding group. The key topic of debate is the (multi-billion unit selling) Call of Duty franchise, and the Japanese electronics giant fears that its PlayStation division is bound to suffer a cruel future without the notable IP being available in its game library. The international press has made light of Microsoft's massive publicity campaign, with a substantial budget spent on new partnerships in the tech world and organizing meetings with leaders of administrations.
View at TechPowerUp Main Site | Source
