AMD to Skip a Radeon RX 7700 Series Launch For Now, Prioritize RX 7600 Series, Computex Unveiling Expected

[btarunr]

AMD is likely to skip the launch of a Radeon RX 7700 series for now, and prioritize the RX 7600 series. Sources tell Igor's Lab that AMD's dedicated AIB partners (such as ASRock, Sapphire, PowerColor, and XFX), are expected to have custom-design boards based on Radeon RX 7600 series ready to show by Computex 2023 (June), although multi-brand board partners, such as MSI, ASUS, and GIGABYTE, are expected to take a wait-and-watch approach toward the series. AMD is likely yet to figure out the economics of an RX 7700 series product that could compete with NVIDIA's GeForce RTX 4070 series, offering competitive performance and energy-efficiency, but the introduction of the RTX 4060 series could see NVIDIA reap the sub-$500 market, where AMD possibly has a competitive silicon.



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[ZoneDymo]

Idk you guys, everything seems sketchy, this just seems like they dont want some inbetweener that can work against them atm...their prices are too high, so are Nvidia's but damn it, that is what competition is for.
If you want to do something about that 80 / 10 split on Steam....promotion and good value is what you need AMD, RDNA so far isnt what Ryzen was/is.

Like I know, ok, I know that Cyberpunk has become an Nvidia sponsored (heck borderline made) tech demo, I know its not even close to everything but marketing works and AMD's offering is lacking there and basically everywhere that is RTX (Unreal 5's Lumen/Nanite might bring things back to some balance but for now that isnt a thing), if you are going to spend 900 freaking dollars on a gpu, Im sure you want to enjoy it for atleast 3 years right?
But with FSR 3.0 stll just being a concept and FSR2.0 needing extra work (for a while now) its looking to me like a tough sale.

The most high-end products seem to be rather meh apart from the ridiculously priced and power consuming RTX4090.....

So who really cares about an rx7600? I say release the RX6800 replacement, RX7800 and drop the prices all around.....but hey, what do I know.

 

[Warigator]

What the market really requires is a smaller RX 6650 XT with a lower TDP and for $199 MSRP and $199 actual price.

 

[londiste]

Unreal 5's Lumen/Nanite my bring things back to some balance

This keeps doing rounds but all in all is a strange take. Lumen supports hardware-accelerated raytracing.

 

[Vya Domus]

Lumen supports hardware-accelerated raytracing.

And what is strange about that ?

 

[londiste]

And what is strange about that ?

Hardware-accelerated Lumen will act pretty much the same as any other DXR or VulkanRT application.
The implication of Lumen/Nanite bringing balance implies - or often is straight-up claimed - to have AMD cards perform better in RT compared to Nvidia cards. This is not at all likely to happen.

 

[Vya Domus]

to have AMD cards perform better in RT compared to Nvidia cards.

I've never seen that being claimed anywhere, but under UE5 AMD and Nvidia do seem to be much closer in RT performance.

 

[ZoneDymo]

This keeps doing rounds but all in all is a strange take. Lumen supports hardware-accelerated raytracing.

yeah but that doesnt matter if AMD's way of going about it is good enough, Hardware Unboxed in its review of the 4070Ti showed that the RX7900XT(X) is very decent in RT in the currently only game showing off Lumen RT, Fortnite.

So if future games are like that, AMD will be fine, its this Nvidia pushed RTX way of going about it thats causing problems with AMD.

 

[oxrufiioxo]

This keeps doing rounds but all in all is a strange take. Lumen supports hardware-accelerated raytracing.

I'll have to see other UE5 games that support heavier implementation of RT before I can draw any conclusions the only problem is by the time that happens it'll likely be late 2025 so the next generation of cards will be out most likely.

Fortnite isn't the best implementation of RT but it's promising that the gap won't be so large if any with games using the engine. I personally don't like the way UE games look the next major one to use it is Immortals of Aveum and I'm not really a fan of the way it looks and it's super heavy gpu wise going by the minimum specifications.

 

[Bomby569]

4060... sub 500$

i mean 4060 should also be sub 5000$, true! but because i know that is not the intended meaning...

 

[Chaitanya]

As long as its sub $300 GPU(for AIB) and have sub 200W peak power draw dont care what AMD does and it still wont be any better pricing than nGreedia offerings.

 

[Daven]

Maybe AMD doesnt want to replace the popular Navi 21 chip just yet. The 7600 series would then target the sub $300 price segment that the vast majority of buyers can afford.

 

[Icon Charlie]

IMHO. As done by AMD in the past the reason this is done is to SHORE UP AND SEGMENT the video card pricing that they currently have.
They did this in 2019 with the 5000 series.

They are going to do it again. A reminder to you all is AMD IS NOT YOUR FRIEND. And the early rumors that I have been hearing is starting to piss me off. To a point of unless I get a great deal, I am NOT buying any video card for several years.

Man I'll throw my money back into my investments than deal with this BS from any greedy company.

 

[thunderingroar]

I have a feeling that Radeon division simply doesn't care to get more PC market share. They just wanna sell console hardware and coast along.

NV left their 4000 lineup wide open for undercuts, but then AMD releases mediocre 7900 XT/X and now delays navi 32 missing a perfect opportunity to capture back marketshare. I thought rdna3 would be another zen moment but i guess not

 

[bug]

4060... sub 500$

i mean 4060 should also be sub 5000$, true! but because i know that is not the intended meaning...

You don't have to worry about that. 4060Ti is meant to be $450 MSRP for the reference design. Add sales tax/VAT and bam!, you're not in Kansas anymore.

The only way I can justify that is because I usually spent $250-300 on a new video card about every other year. Since I haven't upgraded in 6 years, if I buy at $500 now, Nvidia still loses revenue from me (NB I'm not sure I'll spend anything yet. I need to see benchmarks and the leaked specs seem rather weak.)

 

[Daven]

I have a feeling that Radeon division simply doesn't care to get more PC market share. They just wanna sell console hardware and coast along.

NV left their 4000 lineup wide open for undercuts, but then AMD releases mediocre 7900 XT/X and now delays navi 32 missing a perfect opportunity to capture back marketshare. I thought rdna3 would be another zen moment but i guess not

You better hope not. AMD is the only company keeping the DIY GPU market alive. If they leave it, you can kiss building an affordable computer goodbye.

 

[JustBenching]

yeah but that doesnt matter if AMD's way of going about it is good enough, Hardware Unboxed in its review of the 4070Ti showed that the RX7900XT(X) is very decent in RT in the currently only game showing off Lumen RT, Fortnite.

So if future games are like that, AMD will be fine, its this Nvidia pushed RTX way of going about it thats causing problems with AMD.

I would bet a paycheck, nvidia will be much faster in UE5 rt as it is the case with any other hardware rt implementation. Anything that makes heavy use of it, I can easily see the 4080 being 30%+ faster than the xtx.

 

[bug]

You better hope not. AMD is the only company keeping the DIY GPU market alive. If they leave it, you can kiss building an affordable computer goodbye.

How do you figure that? In the past few years, the price of a video card has doubled or tripled, depending on the segment you're interested in. I see no signs of competition or keeping the market alive.

 

[BoboOOZ]

If I understand correctly, this means they will drop the stupid naming scheme and stop pretending the 7900XT is not a 7800XT?
Sounds good to me.

Also, to try to bring a competitive product in the entry level segment would be great, but let's see what they have to offer first.

 

[dirtyferret]

AMD is likely yet to figure out the economics of an RX 7700 series product that could compete with NVIDIA's GeForce RTX 4070 series, offering competitive performance and energy-efficiency, but the introduction of the RTX 4060 series could see NVIDIA reap the sub-$500 market, where AMD possibly has a competitive silicon.

AMD is as cut throat with their GPUs as a puppy dog with a plastic spoon.

Consumers: We are tired of Nvidia's over priced cards and want some real competition from an alternative brand!

AMD:

You better hope not. AMD is the only company keeping the DIY GPU market alive. If they leave it, you can kiss building an affordable computer goodbye.

I'm guessing you have not looked at AMD GPUs pricing in the last three years.

 

[Chrispy_]

There's a huge market left dry by both Nvidia and Intel AMD - and any hardware survey will show it quite clearly:

sub-$300 dGPU buyers waiting for a compelling upgrade over their RX480, RX580, GTX1060 and GTX1650 models.

All they want is card that isn't 7 years old, and obviously the RX6500XT and RTX3050 failed to interest them, likely due to a lack of VRAM, performance/$, or awkward PCIe lane-count handicaps.

Edit
I meant Nvida and AMD. Intel actually kind of have something, if you're willing to gamble on drivers getting better over time.

 

[ZoneDymo]

I would bet a paycheck, nvidia will be much faster in UE5 rt as it is the case with any other hardware rt implementation. Anything that makes heavy use of it, I can easily see the 4080 being 30%+ faster than the xtx.

I guess you dont consider Fortnite a "heavy" use of it?
Because the difference in that is only about 15%: 78 average for the rtx4080 and 68 average for the 7900xt

 

[JustBenching]

I guess you dont consider Fortnite a "heavy" use of it?
Because the difference in that is only about 15%: 78 average for the rtx4080 and 68 average for the 7900xt

I guess it depends on the definition of heavy. I'm just saying since the theoretical difference in rt between those 2 is more than 50% or thereabouts, the more a game utilizes rt the closer the difference will be to the theoretical maximum. That is something you can easily demonstrate by gradually activating rt effects in eg. Hogwarts. The difference starts from 8% with only 1 rt effect and goes up to 45% with all the effects on

 

[Daven]

I'm guessing you have not looked at AMD GPUs pricing in the last three years.

Oh jeez. Inflation is a thing. Increased manufacturing costs is a thing. Higher tariffs is a thing. Trade wars is a thing.

Now imagine nvidia is the ONLY discrete GPU provider in the world. Would you like to reconsider your comment?

How do you figure that? In the past few years, the price of a video card has doubled or tripled, depending on the segment you're interested in. I see no signs of competition or keeping the market alive.

Same comment goes to Bug as well.

By the way if the situation was reversed and AMD had 80% market share and Nvidia decided to leave the DIY market, the outcome would be the same. AMD would have sky high prices way worse than what we have now. A single market occupant always hurts the customer no matter the company.

 

[TheinsanegamerN]

Hardware-accelerated Lumen will act pretty much the same as any other DXR or VulkanRT application.
The implication of Lumen/Nanite bringing balance implies - or often is straight-up claimed - to have AMD cards perform better in RT compared to Nvidia cards. This is not at all likely to happen.

It reminds me of the claims of Mantle, DX12, and of the consoles sporting AMD GPUs, I.E. that because of this AMD will now be competitive.

It is now what it was then: a massive cope. UE5 will save AMD just as much as mantle did. If AMD wants to be top dog, they need to compete with nvidia, and they will unfortunately have to get ray tracing figured out. And they will need proper halo cards. The last generation that sold really well was the RX 200 series, which coincidentally was the last gen that truly competed at the high end with the 290x.

There's a huge market left dry by both Nvidia and Intel - and any hardware survey will show it quite clearly:

sub-$300 dGPU buyers waiting for a compelling upgrade over their RX480, RX580, GTX1060 and GTX1650 models.

All they want is card that isn't 7 years old, and obviously the RX6500XT and RTX3050 failed to interest them, likely due to a lack of VRAM, performance/$, or awkward PCIe lane-count handicaps.

And that is where intel's sales come in, with the A750 and A770. Intel will likely target them again, along with the $300 and $400 GPU markets, as AMD and nvidia chase the dragon.

Oh jeez. Inflation is a thing. Increased manufacturing costs is a thing. Higher tariffs is a thing. Trade wars is a thing.

Now imagine nvidia is the ONLY discrete GPU provider in the world. Would you like to reconsider your comment?


Same comment goes to Bug as well.

By the way if the situation was reversed and AMD had 80% market share and Nvidia decided to leave the DIY market, the outcome would be the same. AMD would have sky high prices way worse than what we have now. A single market occupant always hurts the customer no matter the company.

That doesnt change the harsh reality that, despite AMD still existing, providing good GPUs, and intel entering the market, Nvidia has continued to push prices higher. Simply existing is not competition, one must actually COMPETE.