Razer Announces Collaboration With Roblox, Themed Hardware Collection Launching April 28

[T0@st]

Welcome to an immersive experience that is ever-changing—and yours for the making. Explore infinite worlds, connect with friends, and discover new things with an exclusive line of Razer | Roblox gear as you take the plunge into a new horizon of endless possibilities. Launching on 28 April, 4PM BST.

ENDLESS POSSIBILITIES. LIMITLESS PERFORMANCE
Welcome to an immersive experience that is ever-changing—and yours for the making. Explore infinite worlds, connect with friends, and discover new things with an exclusive line of Razer | Roblox gear as you take the plunge into a new horizon of endless possibilities.



ELEVATE YOUR VIRTUAL EXPERIENCE
Make your dream of a truly phenomenal setup come to life with this line of thoughtfully curated Razer gear, featuring designs inspired by Roblox.

CREATE WITH EVERY KEYSTROKE
Inspire your next discovery, creation—or connection—with the Razer BlackWidow V3 - Roblox Edition. Featuring Razer Green Switches renowned for their crisp and tactile feedback, this keyboard offers a satisfying typing experience that will enhance any conversations you have with your friends.



EXPLORE WITHOUT LIMITS
Wield the freedom to wander across worlds—in the palm of your hands. As a portable, ultra-lightweight wireless mouse with up to 950 hours of battery life in Bluetooth mode, the Razer Orochi V2 - Roblox Edition is the perfect partner to guide you through the virtual world.



CONNECT WITH IMMERSIVE AUDIO
Immerse in the virtual experiences and get together with unparalleled sound experience with a headset that transcends boundaries. Whether you're experiencing Roblox on your PC or mobile phone, enjoy seamless interactions on whichever platform you prefer with the Razer Barracuda X - Roblox Edition—an incredibly versatile wireless companion designed for indoor and outdoor use.



The Razer | Roblox collection will also be available at your local RazerStore.

View at TechPowerUp Main Site | Source

 

[LabRat 891]

What is it with major peripheral and component brands partnering with/licensing Children's entertainment IPs?

Seagate with Disney
Razer with Roblox
(I'm probably missing some)

I thought the audience targeted by those IPs didn't usually have money to spend? Or, have "gamers" become *that* infantilized?

 

[neatfeatguy]

What is it with major peripheral and component brands partnering with/licensing Children's entertainment IPs?

Seagate with Disney
Razer with Roblox
(I'm probably missing some)

I thought the audience targeted by those IPs didn't usually have money to spend? Or, have "gamers" become *that* infantilized?

Young kids generally don't have money. What you do have, though, are parents that know their young kids are into Roblox or Minecraft or Disney stuff and whatever else young kids really like. These kids have great sway over what their parents buy for them.

A kid needs head phones. Kid sees Roblox on some headphones. Kid tells parents they want the Roblox headphones. Parents buy them and from here it's just a downward spiral for parents in a couple of ways:
1) The parent then associates computer peripherals that their kids need with a name brand of sorts that they know their kid likes and they start to look for other things that say "Roblox" - such as a mouse or keyboard or mousepad and so on.
OR
2) The kid just straight up tells their parents they want the mouse or keyboard or mousepad or whatever else that has "Roblox" on it and the parent buys it.

What you tend to get from these things are lower quality merchandise that they manufacturer upsells simply because they have a name on it that attracts people.

As taken from Tommy Boy:
Tommy:
But the Callahan factory has been in my family for seventy years. You can't just shut it down.
Ray Zalinsky:
Son, you got to look at it from my point of view. Callahan's a premium name. That's what I'm buying. I can make the parts in one of my factories, put them in a Callahan box, and sell them in my stores at a premium price. Why keep your factory going when all I want's the god damn box?

 

[caroline!]

Why do gaming peripheral companies feel the urge to make such cringe ads

http://imgur.com/xVCPsbu

 

[ixi]

What is it with major peripheral and component brands partnering with/licensing Children's entertainment IPs?

Seagate with Disney
Razer with Roblox
(I'm probably missing some)

I thought the audience targeted by those IPs didn't usually have money to spend? Or, have "gamers" become *that* infantilized?

AsRock and Sonic
HyperX (hp) and Naruto



Well, as usual - €. When kids cry for stuff parents from ten times will go soft and buy it.