CORSAIR Announces Multi-Year Partnership With Top Gaming Streamer NICKMERCS

[btarunr]

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced a multi-year partnership with world-famous gaming streamer Nick "NICKMERCS" Kolcheff. One of gaming's most recognizable personalities and Twitch's most subscribed gamer playing competitive, modern titles, NICKMERCS and his loyal MFAM community consistently deliver high-energy streams and engaging content for fans around the world.

Extending across all of CORSAIR's sub brands, the partnership will see NICKMERCS play and stream exclusively using performance gaming gear from CORSAIR, elite controllers from SCUF GAMING, streaming hardware from Elgato and gaming PCs from Origin PC. The partnership goes far beyond hardware exclusivity though, with substantial collaboration in new product development, merchandising, and community activations.



"This isn't just a passive deal, I'm here to get to work," said Nick "NICKMERCS" Kolcheff. "Not only will I start rocking the best gear gaming has to offer, but I have a lot to say on what makes a truly elite product and gaming experience. I can't wait to introduce all the cool stuff we're working on to the MFAM, and beyond. This one is for them!"

A trailblazer in the world of competitive gaming, Nick "NICKMERCS" Kolcheff has redefined what's possible for a streaming personality. Having collaborated with major brands such as UFC, Under Armour and the NFL, Nick's footprint extends across genres and sports in a way that few others can match. With a following that continues to grow beyond 15 million, the NICKMERCs community, known as the MFAM, drives his content, with an average viewership of 60,000 tuning in daily. From Fortnite, to Call of Duty Warzone and most recently Apex Legends, Nick is one of gaming's only cross-title superstars and with that, brings a unique blend of charisma and competitiveness to his community. His large-scale, in-person events including the MFAM BBQ (Tampa, '22) and the MFAM Central (San Diego, '23) are recognized industry wide for providing immersive, fan-first experiences in service of keeping his audience connected with him, and each other.

"We're delighted to welcome a gamer of Nick's caliber to CORSAIR" said Andy Paul, CEO and founder, CORSAIR. "Working with Nick and his community will provide unique insights on product features and help us make the best gaming peripherals."

View at TechPowerUp Main Site

 

[Cheeseball]

At first look you might think he seems pretentious and arrogant, but watching some of his streams he's actually pretty down to earth. Not humble and quiet by any means, but enough positive energy to attract viewers.

 

[Space Lynx]

I just don't understand why people like watching games, I have played them my whole life, why would I want to watch them. /shrug

but w.e to each their own

 

[ir_cow]

I just don't understand why people like watching games, I have played them my whole life, why would I want to watch them. /shrug

but w.e to each their own

I work with a guy who will play a game while watching a replay of an entirely different game at 2x. Like wha?? I asked him why, he said so he doesn't have to play the other one. But, like no one is forcing him to play any games. I don't get people.

However, that means tons of people are doing the exact same thing. So people watch games live streams and replays instead of just playing it themselves .

 

[Space Lynx]

I work with a guy who will play a game while watching a replay of an entirely different game at 2x. Like wha?? I asked him why, he said so he doesn't have to play the other one. But, like no one is forcing him to play any games. I don't get people.

However, that means tons of people are doing the exact same thing. So people watch games live streams and replays instead of just playing it themselves .

I think the truth is more dark than we care to admit as a species, that guy is probably just super lonely deep down, so watching others game is a sense of the "social" which is part of our human nature and we need it whether we think we do or not.

How we manifest that social is up to us, and I think a lot of people manifest it in unhealthy ways, instead of in-person healthy ways.

 

[sepheronx]

I really need to start filming myself shirtless and playing games, call myself hotrod, and hope to get those sweet juicy advertisement bucks and such deals. Hotrod peripherals

 

[ir_cow]

I think the truth is more dark than we care to admit as a species, that guy is probably just super lonely deep down, so watching others game is a sense of the "social" which is part of our human nature and we need it whether we think we do or not.

How we manifest that social is up to us, and I think a lot of people manifest it in unhealthy ways, instead of in-person healthy ways.

I don't know about physically lonely. He has a wife and a live-in girlfriend they share

 

[Space Lynx]

I don't know about physically lonely. He has a wife and a live-in girlfriend they share

perhaps I am wrong in this particular case then. though plenty of studies have shown multitasking limits long term memory conversion, so my guess is he still won't get as much enjoyment out of his games as I do.

 

[Chomiq]

Who?

 

[Calmmo]

Who?

lmao same, some twitch dudebro judging from the pic.