AGESA/SMU is very much at fault for reasons he explained in the video, it seems everyone shares a largely equal part of the blame, more so ASUS for their excessive voltage and loose OCP, AMD not providing guidelines, and also the CPU that exploded on first boot without any EXPO applied...
With multiple vendors exhibiting the problem, it displays at the very minimum poor communication and lack of certification, as well as poor quality control by AMD. Launching a new brand to compete with XMP, alongside newer CPUs and a new memory standard, AMD should have had the foresight to establish a certification board and publish detailed guidelines. Gigabyte's board surviving shows that they've been the closest to right in a situation that is so wrong that there's no excuse for this.
Karmic rebalance complete, though. I just hope that all parties affected have their products replaced ASAP, with as little bureaucracy and questions asked as possible.