Hard to believe that it would launch at same MSRP as 3060Ti, when all the other replacements received price hikes.
Without knowing exactly how the card will do, just speculation right now, but if it's not really any faster than the 3060Ti it's not really a different card. If it can't handle 1440p at the same level as a 3070, then this 4060Ti is wasted. All previous cards show decent performance gains over their previous counterpart.
4070 roughly a 3080 (3080 is roughly 20% faster than the 3070)
4070Ti roughly a 3090Ti (3090Ti is roughly 25% faster than the 3070Ti)
4080 is roughly 12% faster than a 3090Ti (the 3090Ti, which in turn, is roughly 15% faster than a 3080)
(all based off rasterization and 1440p benchmark info from TPU)
Basically each card has seen at least a 20% uplift in performance over it's counter part in the 30xx. A 3060Ti is only about 10% behind a 3070 and 15% behind the 3070Ti. If the 4060Ti can't at least give us 3070Ti performance levels, then it's a failure on that aspect (not to mention the stagnant 8GB VRAM). Of course this is just performance information - if you add in cost differences it makes these Ada cards look worse simply based on performance value vs Ampere (based on MSRP, not the hyper-inflated prices).
I'd venture to say the 8GB model will be about 8-10% faster over a 3060Ti and the 16GB will be around that 15% faster.
But, we wait and see what all the hubbub is about.