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AMD and its board partners have finally debuted Radeon RX 7600 graphics cards this week, and hardware enthusiasts were somewhat pleased about Team Red's last minute adjustment to the lineup's MSRP - rumors had to pointed to an expected $299 base price, but the monolithic RDNA 3 Navi 33 XL GPU (6 nm) card hit the market with a starting SEP of $269/€299.99. Buyer perception is difficult to gauge, but recent GPU product launches have indicated that folks are simply not rushing to the store to pick up the latest and greatest from AMD and NVIDIA alike.
A major Spanish e-tailer, CoolMod, is reported to be the first European store to offer a custom Radeon RX 7600 card at a discounted price of €259.94 ($279) which includes VAT - having adjusted the figure a mere day after the official launch - resulting in a saving of €40 (13% reduction). The ASRock Challenger OC 8 GB model was announced yesterday, alongside its Steel Legend and Phantom Gaming siblings - the latter has been reviewed by TPU's W1zzard. His assessment concludes: "At its price point, the RX 7600 offers virtually the same price/performance as the RX 6600 XT ($250), which makes it a tough sale, especially when you factor in price increases for custom designs. While AMD does have some technological improvements like HDMI 2.1, DisplayPort 2.1 and AV1 video encode/decode, I think none of these are relevant in this segment, at least not to the majority of potential customers; NVIDIA has the DLSS 3 carrot to dangle in front of gamers. The RX 7600 should really be $199 or $229 to make it an interesting option."
View at TechPowerUp Main Site | Source
A major Spanish e-tailer, CoolMod, is reported to be the first European store to offer a custom Radeon RX 7600 card at a discounted price of €259.94 ($279) which includes VAT - having adjusted the figure a mere day after the official launch - resulting in a saving of €40 (13% reduction). The ASRock Challenger OC 8 GB model was announced yesterday, alongside its Steel Legend and Phantom Gaming siblings - the latter has been reviewed by TPU's W1zzard. His assessment concludes: "At its price point, the RX 7600 offers virtually the same price/performance as the RX 6600 XT ($250), which makes it a tough sale, especially when you factor in price increases for custom designs. While AMD does have some technological improvements like HDMI 2.1, DisplayPort 2.1 and AV1 video encode/decode, I think none of these are relevant in this segment, at least not to the majority of potential customers; NVIDIA has the DLSS 3 carrot to dangle in front of gamers. The RX 7600 should really be $199 or $229 to make it an interesting option."


View at TechPowerUp Main Site | Source