Apple Vision Pro Estimated to Ship 200,000 Units in 2024, Concerns around Price and Battery Life Linger

[TheLostSwede]

TrendForce reports that the recently unveiled Apple Vision Pro at this year's WWDC is poised to revolutionize the AR/VR market with its sleek design and high-performance capabilities. However, the complexity behind its production and its limited production capacity present significant challenges, leading to a projected initial release in the US during 1H24. Furthermore, considering factors such as pricing and the absence of certain essential features, TrendForce anticipates a modest shipment volume of approximately 200,000 units for Apple Vision Pro in 2024. The market's response will heavily depend on the subsequent introduction of consumer-oriented Apple Vision models and the ability of Apple to offer enticing everyday functionalities that will drive the rapid growth of the AR market as a whole.

TrendForce also notes that the Apple Vision Pro boasts cutting-edge hardware specifications and innovative design. However, a substantial price tag of US$3,499 and the requirement for an external power source to operate for a mere two hours pose challenges to consumer adoption. Currently, the Apple Vision Pro lacks sufficient applications for mainstream users, making it more attractive to developers and enterprise customers who can capitalize on its innovative features to create diverse applications. Consequently, the higher price point of the product is justified.




Looking ahead, Apple has the opportunity to fine-tune the product specifications based on the usage patterns of various features in Vision Pro. This will pave the way for the launch of a distinct offering, Apple Vision, which will cater to the budgetary constraints of general consumers while optimizing battery life. As such, WWDC 2023 primarily focuses on the concept of spatial computing, setting the stage for the anticipation of more practical AR applications to be showcased at WWDC 2024. These applications will be tailored towards usage in daily life, including seamless integration with other Apple products for information retrieval and effortless command execution.

View at TechPowerUp Main Site | Source

 

[Broken Processor]

Apple fans pay $1000 for the pro stand the same peep's will be queuing for this.
Apple always milks there faithful and they are happy to be milked.

 

[TheLostSwede]

Apple fans pay $1000 for the pro stand the same peep's will be queuing for this.
Apple always milks there faithful and they are happy to be milked.

It'll be a collectors item, no?

 

[Broken Processor]

It'll be a collectors item, no?

Yeah my Pro Stand has pride of place in my tech collection display case I had to bin my Foxconn Black Ops to make room for it XD.

 

[Bomby569]

insanity if they pull that off

yep that pro stand at 1100€ is a indication just how deranged their fans are

 

[Bwaze]

Do we even see the real, independently confirmed sales numbers anywhere? This is a niche product, even if Apple only sells couple (and gives the tons of them for free to influencers), we would never know.

 

[Bomby569]

Do we even see the real, independently confirmed sales numbers anywhere? This is a niche product, even if Apple only sells couple (and gives the tons of them for free to influencers), we would never know.

They are open about this, when sales aren't good they always openly talk about it.

 

[dgianstefani]

Apple fans pay $1000 for the pro stand the same peep's will be queuing for this.
Apple always milks there faithful and they are happy to be milked.

insanity if they pull that off

yep that pro stand at 1100€ is a indication just how deranged their fans are

FYI the pro display XDR is actually extremely good value for the tier it's at, comparable monitors from Sony etc are double or higher in price.

You could buy the monitor and both types of stand and still end up with a cheaper display than the alternatives.

 

[R0H1T]

You mean the odd resolution it comes with? There's much better values for the tier it competes in, most importantly the best monitors in that range(size?) could be had for cheaper regularly on deals. When was the last time you saw 10-20-40% discount on an existing Apple product?

 

[dgianstefani]

You mean the odd resolution it comes with? There's much better values for the tier it competes in, most importantly the best monitors in that range(size?) could be had for cheaper regularly on deals. When was the last time you saw 10-20-40% discount on an existing Apple product?

You need to understand that for professional mastering, image and video work, resolution is just one spec of many that are relevant.

 

[Bomby569]

FYI the pro display XDR is actually extremely good value for the tier it's at, comparable monitors from Sony etc are double or higher in price.

You could buy the monitor and both types of stand and still end up with a cheaper display than the alternatives.

humanity lost it's collective mind, i will die on this beach

 

[R0H1T]

I know & like I said we have (arguably) better alternatives out there ~

You need to understand that for professional image and video work, resolution is just one spec of many that are relevant.

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[dgianstefani]

I know & like I said we have (arguably) better alternatives out there ~

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The fact that you think these consumer grade gaming monitors are even comparable to a professional colour grading monitor used for reference work is telling.

Here's an example of the type of monitor that is comparable, and their price.

 

[R0H1T]

You could also go for a high end TV & achieve something similar. I'd go OLED today if I'm going for "content creation" but burn in could be an issue for many out there, so there's that.

 

[dgianstefani]

You could also go for a high end TV & achieve something similar. I'd go OLED today if I'm going for "content creation" but burn in could be an issue for many out there, so there's that.

You have no idea what you're talking about in this regard. Consumer panels aren't comparable to professional panels used for actual production workloads.

Also, the price really is borderline irrelevant.

The camera systems the people who use these monitors use? ~$50-250k
The colour matching cardboard panel for calibration? ~$3k.

The price is exorbitant only for people who think the Pro Display XDR is meant for web browsing and twitch streaming, or those who compare resolution and refresh rate, thinking that's the extent of monitor specifications that matter.

The Apple Studio Display is their more mainstream monitor that's targeted at more "normal" use, and that's priced fairly competitively too at 1.5k.

 

[R0H1T]

The fact that you think these consumer grade gaming monitors are even comparable to a professional colour grading monitor used for reference work is telling.

Here's an example of the type of monitor that is comparable, and their price.

View attachment 299712

Yet you haven't demonstrated why it's better than some of the monitors I mentioned? Naming it Pro XDR doesn't really mean anything unless you compare it against similar products!

You have no idea what you're talking about in this regard. Consumer panels aren't comparable to professional panels used for actual production workloads.

Remind me what panel it has?

What you've basically said is that since professionals use it it's so much better than anything in that range. I prefer to deal with facts & figures not fluff. And you can always calibrate the monitor yourself.

 

[the54thvoid]

Folks, the OP is about the sales of the AR/VR headset. This isn't a thread about monitor specs.

 

[R0H1T]

Sure, off to watching that 6 day sport without these silly glasses

 

[dgianstefani]

Folks, the OP is about the sales of the AR/VR headset. This isn't a thread about monitor specs.

Fair enough, in the same vein, I expect the quality of those micro OLED panels to justify the price, I wonder if they're true 10 bit, like the Pro Display XDR.

You don't buy something like this unless it's either 1. pocket change or 2. you're going to use it to make money (so the price isn't relevant).

 

[the54thvoid]

I agree on pricing. It's aimed at specific people, and they'll buy it. Whether they'll use it or not is not the point. Apple didn't get rich by being fiscally inclusive.

 

[dgianstefani]

I agree on pricing. It's aimed at specific people, and they'll buy it. Whether they'll use it or not is not the point. Apple didn't get rich by being fiscally inclusive.

Yeah it seems like a really high quality product, and I'm sure the software/ecosystem integration will be borderline flawless, as with most Apple stuff.

I wonder if the lack of certain professional compatibility standards that existing software uses and is designed to work with specific hardware partners etc. will be an issue long term or if Apple will draw enough developers to create their own AR/VR ecosystem.

 

[Bwaze]

I can't imagine people "using it to make money" using it only 2 hours at a time, and then what, charge it and take a long break? Attach the second power bank, yours only for $1299.99?

 

[dgianstefani]

I can't imagine people "using it to make money" using it only 2 hours at a time, and then what, charge it and take a long break? Attach the second power bank, yours only for $1299.99?

It can be run off mains power when plugged in. The power banks are only if you want to use it while disconnected.

 

[TheoneandonlyMrK]

No specs?! Usual Apple , next gen this high quality that, no software to speak of at all, or they would be , but on the price alone, it's comedy apple arse slapping time.

Any of my family and friends I see wearing this and NOT for professional reasons is getting mocked for life as a Muppet.

Make it encased in solid gold and apple would still be taking the piss with that Entry level price to do nothing.

I can't wait for the car!?! F#@£ imagine dgistefanis take on that.

This is fine, lmao to you perhaps.

 

[trsttte]

Good luck Apple, when even facebook coff coff Meta is starting to throw the towel you went and made the most distopic VR headset possible even including an external display (this one confused me for a while, how did they manage that great inside display and to make it transparent!? I initially thought, well they didn't duh...)

I think calling this AR is an exercise in marketing more than a description of the product, merging virtual elements with the environment around you is not new to this, they're just doing it better with better tech. For me AR means you're adding digital elements to your own vision of the world (i.e. hololens, google glass, etc.), not simply capturing and reconstructing the world and presenting the result digitally (pretty much every VR headset just like this one)

Do we even see the real, independently confirmed sales numbers anywhere? This is a niche product, even if Apple only sells couple (and gives the tons of them for free to influencers), we would never know.

It's a public company, they can fudge the numbers a bit but they'll need to disclose the better (or worse in this case) part of it

Pro Display XDR.

I think you're both wrong, the Pro Display XDR is better than regular consumer stuff but also doesn't really compete with the displays you mentioned and doesn't even have professional grade inputs. It's kind of in a league of it's own where you're either fine with something much cheaper (like higher end dell ultrasharps etc) or you'll want something much better (like the monitors you quoted) - just the market Apple usually targets