NVIDIA Makes GeForce RTX 4060 MSRP Official - Starting at $299

[T0@st]

In May we announced the GeForce RTX 4060 Family, and launched the GeForce RTX 4060 Ti. On June 29th, the GeForce RTX 4060 will go on sale, with prices starting at $299. For gamers playing on previous-gen GPUs, the NVIDIA Ada Lovelace architecture at the heart of the GeForce RTX 4060 delivers a massive upgrade, multiplying your performance, and supercharging creative apps. And thanks to the Ada architecture's industry-leading efficiency, you'll use measurably less power, your graphics card will run cooler, and fans will run at quieter speeds or even idle.

Based on the May 2023 Steam Hardware Survey, 9 of the top 10 most used GPUs on Steam are 60 Class or lower, and 77% of Steam gamers play at 1080p or lower resolutions. For these gamers, the new GeForce RTX 4060 is a great upgrade, enabling them to play new, more demanding games at 1080p at excellent levels of fidelity. For gamers coming from a GeForce RTX 2060, performance is multiplied by an average of 2.3X across a suite of 18 games, and for GeForce GTX 1060 users, in addition to higher frame rates, they also get ray tracing and DLSS acceleration for the first time.




"Unleash the GeForce RTX 4060 in Dying Light 2 Stay Human and high frame rates at max settings is no sweat" - Tomasz Szałkowski, Techland. See the performance and efficiency of the new GeForce RTX 4060 in these clips from Dying Light 2 Stay Human, Returnal, and Warhammer 40,000: Darktide:

These substantial improvements enable you to enjoy the majority of games at high frames with max settings including ray tracing. And thanks to NVIDIA DLSS 3, you can experience some of the industry's most advanced games running at over 100 FPS, at the highest possible detail levels.



Through a process detailed in full in our NVIDIA DLSS 3 article, DLSS 3 combines DLSS Super Resolution technology, DLSS Frame Generation and NVIDIA Reflex to multiply performance while maintaining great responsiveness.

Developers have adopted DLSS 3 seven times faster than DLSS 2, meaning more games boast support each month. DLSS 3 is available or coming to over 50 games and apps, DLSS Super Resolution is supported in over 310 games and apps, and over 400 games and apps feature support for RTX technologies.



While outpacing previous-generation GPUs by a considerable margin, the GeForce RTX 4060 reduces power consumption across the board, whether you're gaming, watching videos, or hanging with friends on Discord.



At recent energy prices, the average gamer playing 10-20 hours a week could save a significant amount, while having a vastly superior gaming experience. In Germany, for example, a gamer playing 20 hours a week could save up to $132 in energy costs over the course of 4 years, when upgrading from an RTX 3060 to an RTX 4060.



All GeForce RTX GPU owners can also tap into an ecosystem of apps and technologies to further enhance gaming, work and creativity. Get the fastest ray tracing performance with GeForce RTX 40 Series and its dedicated 3rd gen Ray Tracing Cores. Make gameplay in over 70 titles more responsive with Reflex. Enjoy industry leading Virtual Reality performance, watch and stream with improved clarity thanks to AV1 codec support, enhance your webcam and mic with the free Broadcast app, and eliminate screen tearing with variable refresh rate G-SYNC displays. Get frequent driver updates with a single click via the feature-rich GeForce Experience client, and accelerate your workflows in leading work, productivity and creativity applications with NVIDIA Studio optimizations and enhancements.



If you're searching for a meaningful upgrade that will enable you to enjoy today's blockbuster games at faster frame rates and higher detail levels, look no further, the GeForce RTX 4060 arrives June 29th.

To add the GeForce RTX 4060 to your system, or to purchase a pre-built with our newest GPU, head over to our Product Finder on launch day at 6 a.m. Pacific Time to see what's available in your region.

GeForce RTX 4060 graphics cards will be available from top add-in card providers such as ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY and ZOTAC, and in desktops from leading system builders worldwide.

View at TechPowerUp Main Site | Source

 

[AnotherReader]

This difference in energy usage would be $36 here or about 27 USD. It's telling that they focus on that and not the performance. Their own graphs indicate that the performance uplift is lackluster. It seems to be about the same as the 7600 so $299 is a tall ask for this card..

 

[dont whant to set it"']

$183.98 Is at most what I'd pay for such in a scenario of upgrade for a 720p rig . Overpriced planed obsolescence at launch. I thank all whom fed the green troll.

 

[Ferrum Master]

Not sure if a poser dude in ethnic slavic shirt is the right guy telling about fake frame generation.

 

[R0H1T]

So the biggest selling point is saving a few cents per month on electricity

 

[HisDivineOrder]

As we get nearer to the low end, we can really see how they changed chips from one segment to another. This one would have been a pretty great uplift for the x50 segment. But they pushed it up to x60, which makes it basically the same performance and cost. This is what happens when a company no longer cares if they sell chips to consumers because they have business customers willing to pay more per wafer.

Our only hope at this point is if Intel shows up with an actually competitive product. AMD's proven they're basically cooperating with Nvidia because they, too, have things they'd prefer to use their fabs for besides making competitive GPU's.

 

[HD64G]

They say it themselves. They will try to sell a 20% faster GPU than the mediocre 3060 for more than 20% higher MSRP price. What a great product...

 

[Squared]

Maybe everyone has 1080p monitors today but that doesn't mean that we don't plan on getting 1440p monitors for our next build. And a whole new build limited to 1080p gaming and games that don't need more than 8GB of memory isn't that interesting.

This is a little more interesting as an upgrade, but it's not much of an upgrade for RTX 30-series systems that have a PCIe 4.0 slot, but for older systems that still have a 20-series or 10-series card in a PCIe 3.0 slot, the x8 interface on this card will eat into the performance gains. So it's not interesting as an upgrade.

Intel Arc wasn't very exciting because it had to compete with this new generation, but now that we have this new generation of cards and they're all disappointing, and Arc drivers have gotten better, Arc is looking pretty interesting at least for systems that support resizeable bar.

 

[kapone32]

This is good. It should put pressure on the price of the 6700XT. Once that card goes under $400 Canadian, it will be a steal and perfect for 1440P. There are so many Games that you will enjoy that 12GB of VRAM for years to come even at 1440P.

 

[evernessince]

The 4060 is a mere 146mm2, that's a massive 47.1% decrease in size over the 3060. Of course it's energy efficient, it's a mid-range mobile GPU.

Not sure I'd go as far as to call it efficient. It might be efficient in the german concentration camp sense of giving someone less means you saved more but it's Nvidia that is saving and not the consumer.

 

[Mr. Perfect]

So the biggest selling point is saving a few cents per month on electricity

It would have been a big selling point if they where still selling to cryptominers. If I put on my tin foil hat, the idea that Ada was designed for great energy efficiency during the time when GPU OEMs where literally drop-shipping pallets of GPUs straight to miners makes this all add up.

 

[ARF]

$183.98 Is at most what I'd pay for such in a scenario of upgrade for a 720p rig . Overpriced planed obsolescence at launch. I thank all whom fed the green troll.

I agree.

It would have been a big selling point if they where still selling to cryptominers. If I put on my tin foil hat, the idea that Ada was designed for great energy efficiency during the time when GPU OEMs where literally drop-shipping pallets of GPUs straight to miners makes this all add up.

You can always undervolt and underclock RTX 3060 12GB to 100W and still get a faster and more power efficient card that this new shit RTX 4060 8GB.

8 GB of VRAM is going to bite the green troll in the backside pretty painfully.

For those who have no clue how bad 8 GB of VRAM is, there is a YouTube video:

8GB stutterfest and ugly, fake images:

 

[Lew Zealand]

8x the frames of a GTX 1060*

* using DLSS and RT when possible


So that's why Nvidia made software based RT available on the 10 series, to make deceptive marketing claims like this one. I gotta appreciate it from a marketing standpoint though as deceiving your customers for profit is a basic tenet of business.

 

[ARF]

8x the frames of a GTX 1060*

* using DLSS and RT when possible

Technically, 1 Fr/s vs 8 Fr/s fits in the above description but we all know that this is unrealistic and even shameful.

I gotta appreciate it from a marketing standpoint though as deceiving your customers for profit is a basic tenet of business.

Should be expected for one-time buyers and a short-term benefit. Next-time or in the long run, say bye-bye, dear customer

 

[NC37]

This card reminds me of the 660 series. Fermi was a solid hit so what do they do with Kepler, they gut the 60 series and cripple it with 128bit memory and keep VRAM low. Raise prices for a lesser performing parts and focus entirely on high end and their perception of performance leadership. Haven't gone with nVidia on my main PC since the 400 series and every time I'm about to again, they do something like this which makes me go back to AMD. Really don't think nvidia wants my business ever again.

 

[Deleted member 185088]

Another overpriced graphics card, the GPU is tiny and given the power requirement it shouldn't cost a lot to power or cool it yet it costs more than the 3060ti when it launched.

 

[gffermari]

That.

 

[mama]

How is this an upgrade??? Who would buy this?

 

[sLowEnd]

How is this an upgrade??? Who would buy this?

People who are on 30 series or even 20 series cards likely won't have much reason to get one of these. (Most people don't upgrade their graphics cards every generation, same as how most people don't buy new phones every single year)

For people with older cards (e.g. GTX 1060, RX480, GTX 970...etc.), this card would still represent a large performance improvement in absolute terms. Value-wise it'd be best to wait for a price drop or pick up something like an RX6700/6750 while they're still around and going for cheap.

 

[Rais]

Their math for power consumption is a worst case scenario at best. Not a single card consumes his TDP all the time, so when they calculate for 10 to 20 hours of gaming per week, the real usage is more than that or the consuption is lower.

 

[N/A]

4090 - 16384 Cuda. $1600
4060 - 3072 Cuda $300

5,33 more Cuda. 5.33 the MSRP. the only oddball is the 4080. we should be given the full 10240 Cuda at $1K by now

 

[Vayra86]

So the biggest selling point is saving a few cents per month on electricity

This is actually them saying in retrospect how utterly SHIT Ampere really was. And even then, Pascal at its time was still doing it better, with a lower TDP stack across the board. It already had a 75% x104 die with 8GB at 150W, and a full one at 180W. Today, AD104 MINIMUM TDP is 200W, heavily cut down in the x70. Such progress.

Especially in power consumption. "Look, we unshitted our new GPUs, you can now spend 300 to save 28,70~66,14 bucks."
The more you buy, the more you save eh

Their math for power consumption is a worst case scenario at best. Not a single card consumes his TDP all the time, so when they calculate for 10 to 20 hours of gaming per week, the real usage is more than that or the consuption is lower.

Its very realistic to mention power consumption as a 100% usage scenario, because every game can potentially hit that, and most players will definitely want all the performance out of their GPU. Limitations to that are set mostly in the highest end of the stack, where there is actual headroom. If you run an x70, you won't do that quite so much, and an x60 most definitely will run max util most of the time.

 

[Rais]

This is actually them saying in retrospect how utterly SHIT Ampere really was. And even then, Pascal at its time was still doing it better, with a lower TDP stack across the board. It already had a 75% x104 die with 8GB at 150W, and a full one at 180W. Today, AD104 MINIMUM TDP is 200W, heavily cut down in the x70. Such progress.

Especially in power consumption. "Look, we unshitted our new GPUs, you can now spend 300 to save 28,70~66,14 bucks."
The more you buy, the more you save eh


Its very realistic to mention power consumption as a 100% usage scenario, because every game can potentially hit that, and most players will definitely want all the performance out of their GPU. Limitations to that are set mostly in the highest end of the stack, where there is actual headroom. If you run an x70, you won't do that quite so much, and an x60 most definitely will run max util most of the time.

This is rambling.
You can't confront different architecture like that. It is just performance, and costs.

A graphic card never go 100% on his power consumption on gaming, standard clocks. Never. Not one. You need Furmark to do that simply because games doesn't use all the hardware at all time.
And some games can also never use all the power.
Probably you never read a TPU review, or can't comprehend what you read. You are confusing power as electrical and performance (GPU usage).

Realistically, a player goes 7-10 hour in media, and a kwh goes from 0,11 to 0,36 in EU (0,5 maybe in the early months of ukraine war), so the figures on saving are more like what is listed as USA for EU.

 

[Vayra86]

This is rambling.
You can't confront different architecture like that. It is just performance, and costs.

A graphic card never go 100% on his power consumption on gaming, standard clocks. Never. Not one. You need Furmark to do that simply because games doesn't use all the hardware at all time.
And some games can also never use all the power.
Probably you never read a TPU review, or can't comprehend what you read. You are confusing power as electrical and performance (GPU usage).

Realistically, a player goes 7-10 hour in media, and a kwh goes from 0,11 to 0,36 in EU (0,5 maybe in the early months of ukraine war), so the figures on saving are more like what is listed as USA for EU.

Furmark, you say? I see:

RX 7600 TDP: 165W
Gaming results:

And average across all games is 167W.

Have a read, this is the reason all GPUs do use all power they can allocate - obviously whenever they are not limited.

The NVIDIA GeForce GTX 1080 & GTX 1070 Founders Editions Review: Kicking Off the FinFET Generation

www.anandtech.com

Also...

These are perfectly comparable. All things scale over time, but die size and SKU positions barely do.

The fact simply is, we're using more power to get playable frames. Stories about power savings are fairy tales.

 

[ARF]

People who are on 30 series or even 20 series cards likely won't have much reason to get one of these. (Most people don't upgrade their graphics cards every generation, same as how most people don't buy new phones every single year)

For people with older cards (e.g. GTX 1060, RX480, GTX 970...etc.), this card would still represent a large performance improvement in absolute terms. Value-wise it'd be best to wait for a price drop or pick up something like an RX6700/6750 while they're still around and going for cheap.

RX 6700/6750 must stay because AMD left that market segment and no longer releases replacements in the form of RX 7700/7800.
People with older cards (e.g. 1060, 480, 970) can buy the RTX 3060 12GB because it will be better, both now and in the future.

12GB >> 8GB. Don't buy any 8 GB today unless you want an integrated-GPU class | replacement.