Simply NUC to Double Down on Continued NUC Innovation and Growth

[TheLostSwede]

Simply NUC, Inc, a leading mini PC solutions company, announced they are prepared to continue ramping their investment in mini PCs and the NUC product line as Intel has announced their intentions to stop investment in this area and pivot their strategy to enable ecosystem partners to continue NUC innovation and growth.

"I am privileged to have helped start up the NUC business at Intel," said John Deatherage CMO of Simply NUC. "Simply NUC has a strong portfolio of branded products and remains 100% focused and committed to delivering small form factor solutions."




Over the last eight years, Simply NUC has been building up a comprehensive portfolio of OEM branded products with the initial intent of filling gaps in Intel's NUC portfolio with product lines like the fanless Porcoolpine and Everglades, and long-life mini PCs with a seven-year supply commitment. Subsequently Simply NUC launched standard 4x4 Intel-based NUCs with Topaz and Emerald, and AMD-based minis with the Ruby product lines.

"We've come a long way with our own branded product lines," said Aaron Rowsell co-CEO of Simply NUC. "This year, I'm excited to say we've been pushing the envelope of innovation with AMD-based Moonstone - the highest performing 4x4 mini PC to ever launch; and we are working on an Intel-based 4x4 product line which will launch later this year that will achieve a completely new tier of NUC performance. With Simply NUC, we've got you covered."

Formed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specializing in mini computers. Simply NUC provides fully configured, warrantied, and supported mini PC systems to businesses and consumers, as well as end-to-end NUC project development, custom operating system installations, and NUC accessories. For more information about Simply NUC, visit www.simplynuc.com.

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[randomUser]

SimplyNUC is a joke.

I just went to their site to check what they have to offer.
It first shocked me that they ask for 250 eur (excl VAT) for a bare motherboard with dual core cpu.
Then i went to consumer NUC section and find NUC13RNGi9 to cost 2069 eur (again excl VAT)
2000!!! Eur for 8GB RAM, 256GB SSD and no GPU. wow, just wow.
13900k costs 635 eur in my country (that is including 21% VAT)
They even charge 68 eur (of course without VAT) for a 256GB M.2c PCIe 4.
I don't understand what is wrong with them? 256GB pcie4 costs 23 Eur (including 21% VAT)

Only insane people can buy their products.

 

[lemonadesoda]

A message to Simply NUC > improve your web navigation. I just went to your site today for the first time - and it was not compatible with my Chrome browser! Got stuck on left hand menu filter not letting me scroll.

Also don't use product names like 4x4 in your costly PR exercise to then not have this product immediately highlighted on your website. In fact, I didn't even find it at all! Fail.

You also have way too many different products, with confusing names but trying to follow intel naming concepts which are themselves a mess, and within each of your way too long product list, you have too many varieties. KIS

You have a website that is based on n!r!(n-r!) ie every single possible combination and permutation you can think of. AND STILL, memory configurations from 5 years ago, and at prices they are beyond making them interesting.

Hire a new marketing team!

 

[TumbleGeorge]

Mmm, website work for me perfectly. Has modern models including with AMD Phoenix. But prices for optional components is... irrational. +732€ for change 256GB SSD with 4TB...Naah.