T0@st
News Editor
- Joined
- Mar 7, 2023
- Messages
- 2,077 (3.17/day)
- Location
- South East, UK
The AMD Radeon RX 7600 8 GB GPU debuted in late May, with an official MSRP of $269 for North America, and €299 for European territories. The lower than expected entry price point for US customers came as a surprise to some media outlets—launch MSRP was expected to be closer to $299, but Team Red allegedly made some last minute adjustments. Board partners often charge more for their custom designs—with beefier heatsinks, extra cooling fans and RGB lighting zones adding to costs. Acer seems to be taking quite a bold approach with their Southern European pricing strategy for two new Radeon RX 7600 Predator BiFrost models.
Potential customers in the States seem to be getting a slightly better deal—the Predator BiFrost Radeon RX 7600 8 GB card is reported to retail for roughly $274 while its overclocked sibling could cost around $290. Acer Spain has stated in official press material that their Radeon RX 7600 Predator BiFrost series will start at €399 (~$448), and confirmed to local tech site El Chapuzas Informatico that this higher than expected figure was not a typo. Retailers in the region have had a difficult time shifting units, and implemented price cuts shortly post launch time—the current cheapest custom RX 7600 card on the market is going for €259. It will be interesting to see whether the rest of Europe will be treated to the €399 starter prices for Acer's debut foray into Radeon graphics technology.
View at TechPowerUp Main Site | Source
Potential customers in the States seem to be getting a slightly better deal—the Predator BiFrost Radeon RX 7600 8 GB card is reported to retail for roughly $274 while its overclocked sibling could cost around $290. Acer Spain has stated in official press material that their Radeon RX 7600 Predator BiFrost series will start at €399 (~$448), and confirmed to local tech site El Chapuzas Informatico that this higher than expected figure was not a typo. Retailers in the region have had a difficult time shifting units, and implemented price cuts shortly post launch time—the current cheapest custom RX 7600 card on the market is going for €259. It will be interesting to see whether the rest of Europe will be treated to the €399 starter prices for Acer's debut foray into Radeon graphics technology.
View at TechPowerUp Main Site | Source
