Sony Could Roll Out PlayStation 5 Summer Price Cuts Across More Territories

[T0@st]

Sony has implemented a time limited price reduction for its PlayStation 5 Standard/Disc Edition console in Spain, Portugal, France and Italy—according to billbil-kun (writing for Dealabs magazine) the time limited summer promotion is going to reach Germany, Great Britain and the United States shortly. The campaign has been running since mid-July, and customers in eligible regions have (so far) enjoyed a €75 reduction, bringing the standard PS5 model's price down to as low as €450 (~$498). Dealabs believes that that some of these regional offers have already ended (as of July 24).

The article seems to source some insider information, with very specific discount figures presented for the next batch of participants—German customers are set to get the aforementioned standard European €75 reduction, bringing the PS5's price down to €474.99 (from €549.99). UK gamers get £75 off, so £404.99 total (reduced from £479.99). US folks are lined up for a less generous $50 cut—due to Sony not implementing PS5 price increases for that market—resulting in $449.99 (instead of $499.99). Billbil-kun reckons that the following retail outlets will be taking part in the campaign's next phase: PlayStation Store/PlayStation Direct, Amazon, MediaMarkt, Target and GAME UK. The timing of these temporary cuts could point to Sony responding to Microsoft's unpopular decision to jack up asking prices for the Xbox Series X console, as well as Game Pass subscription fees.



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[mb194dc]

So not even the PS5 is selling now? Bullish stuff...

 

[GeorgeMan]

So they temporarily cut 75€ from the 50€ inflated price, nice...

 

[vbq7qK68eyYAH4iR]

10 months ago, Sony increased the price of the PS5. Seems that might have been a bad idea. It will be interesting to see what countries get this deal.

PlayStation 5 Prices Up 3-24% Globally

Prices of the Sony PlayStation 5 (PS5) entertainment system are on the boil globally. The Verge tabulated prices across 7 key regions for the console, and found that they've been adjusted by anywhere between 3% to 24%, with the worst hikes hitting SCE's home market of Japan. The PS5 is available...

www.techpowerup.com

 

[bonehead123]

So they temporarily cut 75€ from the 50€ inflated price, nice...

This is highly illegal in most countries, but ya gotta be able to prove it before they can be held accountable....

Years ago, I nailed a now-defunct furniture store (who shall remain nameless via our NDA) for this very crime, and had the before/after photos to back up my claims....I ended up getting a free couch, loveseat & recliner plus a $2500 check for my efforts, as the state AG's office was very appreciative that I brought this practice to their attention...

 

[qlum]

This is highly illegal in most countries, but ya gotta be able to prove it before they can be held accountable....

Years ago, I nailed a now-defunct furniture store (who shall remain nameless via our NDA) for this very crime, and had the before/after photos to back up my claims....I ended up getting a free couch, loveseat & recliner plus a $2500 check for my efforts, as the state AG's office was very appreciative that I brought this practice to their attention...

No it isn't prices are allowed to go up and they are allowed to have discounts from that increase price.
There are definitely things that are not allowed, such as increasing the price immediately before a discount or giving a fake price to consumers.
But the price hike was permanent and months ago, so in that sense they are in the clear.

 

[bonehead123]

There are definitely things that are not allowed, such as increasing the price immediately before a discount

This is EXACTLY what I was referring to....and is what got me the aforementioned favorable outcome

 

[trsttte]

This is highly illegal in most countries, but ya gotta be able to prove it before they can be held accountable....

Depending on the country this can be ilegal but not on a timeframe of almost a year, it's usually something like raising the price and after a week or two do a "discount", 10 months is perfectly fine.

The price increase was very opportunistic but whatever, Nintendo is still selling their comically ancient hardware for the same price it launched at and no one bats an eye - they even had the audacity of increasing the price for the OLED version instead of making the regular one cheaper!!!