Galax GeForce RTX 4070 Price Matches Newly Launched Radeon RX 7800 XT

[T0@st]

PB Tech New Zealand has lowered the price of a Galax GeForce RTX 4070 1 CLICK OC X2 12 GB graphics card to stay competitive with the initial batch of freshly released AMD Radeon RX 7800 XT cards. This particular custom NVIDIA model is not quite as fancy as its triple fan sibling that sits in TPU's database, but the promotional price of NZ$999 (~$588 USD) could be enough to tempt customers away from Team Red's new mid-range offerings—starting with Sapphire's reference model at NZ$998.99. For NZ$1018.99 (~$600 USD) you reach the first tier of custom design RX 7800 XT models—ASRock's AMD Challenger 16 GB OC, PowerColor's Hellhound edition and a Sapphire Pulse Gaming 16 GB card.

VideoCardz notes that e-tailers outside of New Zealand have not been observed lowering prices of GeForce RTX 4070 graphics cards, although a smattering of shops in North America have adjusted their charges for GeForce RTX 4060 Ti 16 GB in reaction to the arrival of competing AMD Radeon RX 7700 XT models. We hope to see that market trend apply to the GeForce RTX 4070 series as well—a sole case isolated to the southwestern Pacific territory (where launch prices tend to be greater than elsewhere) is not enough.



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[phanbuey]

Still buying 6700xts and 6800xts for builds, 4070 is really an overpriced 4060, fine card but eh...

 

[oxrufiioxo]

Still buying 6700xts and 6800xts for builds, 4070 is really an overpriced 4060, fine card but eh...

Don't hate!

I just picked up a 4070 for my brother although he games at 1080p amd honestly I wouldn't want a lower performing card even for that resolution. I did have a hard time deciding between it and the 7800XT though.... DLSS being vastly superior at 1080p was the deciding factor.

Vram wasn't a factor becuase thankfully I can pick him up somthing else in a couple years and I still think the 4070 will have better resale value I guess we will see.

Cost was irrelevant both are literally 1/3 the cost of my 4090 but I can see that being the biggest pro for most going with the amd card.

 

[phanbuey]

Don't hate!

I just picked up a 4070 for my brother although he games at 1080p amd honestly I wouldn't want a lower performing card even for that resolution. I did have a hard time deciding between it and the 7800XT though.... DLSS being vastly superior at 1080p was the deciding factor.

Cost was irrelevant both are literally 1/3 the cost of my 4090 but I can see that being the biggest pro for most going with the amd card.

Agreed that's the sad thing though, the cost/performance of these cards at the midrange is brutal. High end is still actually kind of OK I think the 4090 is a great price for what it is, comparative to previous high end.

Midrange though - $600 for a 70 class card for 1080P is hard to get excited about.

 

[oxrufiioxo]

Agreed that's the sad thing though, the cost/performance of these cards at the midrange is brutal. High end is still actually kind of OK I think the 4090 is a great price for what it is, comparative to previous high end.

Midrange though - $600 a 70 class card for 1080P is hard to get excited about.

I try to think that 1600 is the new high end and 5-600 is the new entry level...... Helps me sleep at night lol.

 

[ZoneDymo]

thought big N was beyond competing on price?

 

[oxrufiioxo]

thought big N was beyond competing on price?

I think this just depends on partners and how much margins they are willing to give up... There was an MSI 4070 on Amazon for $520 on a prime day sale not long ago. The 4060ti 16GB did get a 50 usd price cut for some models though but even at 450 is pretty meh.

 

[ZoneDymo]

Don't hate!

I just picked up a 4070 for my brother although he games at 1080p amd honestly I wouldn't want a lower performing card even for that resolution. I did have a hard time deciding between it and the 7800XT though.... DLSS being vastly superior at 1080p was the deciding factor.

Vram wasn't a factor becuase thankfully I can pick him up somthing else in a couple years and I still think the 4070 will have better resale value I guess we will see.

Cost was irrelevant both are literally 1/3 the cost of my 4090 but I can see that being the biggest pro for most going with the amd card.

I mean you do you but its pretty painful to see a fellow gamer just agreeing with the price gouging these companies are doing,.
You are sending the message to corporations that its fine that they ask more money for the sake of more money/profit.

 

[oxrufiioxo]

I mean you do you but its pretty painful to see a fellow gamer just agreeing with the price gouging these companies are doing,.
You are sending the message to corporations that its fine that they ask more money for the sake of more money/profit.

This whole generation is meh but I definitely wasn't going to wait till 2025 to pick him up a GPU.... I was just waiting for 7800XT reviews and while I like the card a lot more than anything else under 500 usd it wasn't enough to dissuade me from grabbing the 4070.

 

[john_]

Is this 4070 cheap in NZ, or are the 7800XTs just expensive??? I mean the article makes someone believe that 4070 gone down to $499, only to find out that we are talking about $588. Taxes and stuff could explain it partially, but still it looks like a misleading story.

 

[cvaldes]

I think this just depends on partners and how much margins they are willing to give up... There was an MSI 4070 on Amazon for $520 on a prime day sale not long ago. The 4060ti 16GB did get a 50 usd price cut for some models though but even at 450 is pretty meh.

Yes, it is Nvidia's AIB partners who will take the biggest hit on gross margins by getting into a price war with AMD AIB partners.

This is likely one of the myriad reasons why EVGA exited the GPU business.

Nvidia doesn't really need to adjust MSRP. If maintaining high GM means selling fewer consumer GPUs, that's fine for Nvidia. They can use the extra wafers for enterprise AI products where the margins are way bigger.

The Ada Lovelace/RNDA3 products have turned out to be a lackluster generation, especially from a performance-per-dollar metric. Sure the technology works but the previous generation was a better value for consumers once the crypto craze ended.

This is an awful time for a company to be in the consumer graphics card business.

 

[oxrufiioxo]

Is this 4070 cheap in NZ, or are the 7800XTs just expensive??? I mean the article makes someone believe that 4070 gone down to $499, only to find out that we are talking about $588. Taxes and stuff could explain it partially, but still it looks like a misleading story.

I think that is mostly it AMD cards are more expensive in some regions.... Although you would probably have to look at the typical price of the 4070 if its like 680 usd typically then it lines up.

This is an awful time for a company to be in the consumer graphics card business.

It's awful for the consumer as well. Thankfully all other PC components are pretty reasonable.

 

[AnarchoPrimitiv]

Don't hate!

I just picked up a 4070 for my brother although he games at 1080p amd honestly I wouldn't want a lower performing card even for that resolution. I did have a hard time deciding between it and the 7800XT though.... DLSS being vastly superior at 1080p was the deciding factor.

Vram wasn't a factor becuase thankfully I can pick him up somthing else in a couple years and I still think the 4070 will have better resale value I guess we will see.

Cost was irrelevant both are literally 1/3 the cost of my 4090 but I can see that being the biggest pro for most going with the amd card.

No offense, and I mean that, but....honestly? Because it sounds to me like you had decided on 4070 months ago. Haha.

 

[Tsukiyomi91]

still wouldn't buy either side's product if the prices don't go any lower. Maybe it's time to turn up the apathy meter to 11 and see how far we can make them buckle.

 

[oxrufiioxo]

No offense, and I mean that, but....honestly? Because it sounds to me like you had decided on 4070 before the 7800xt was even announced, haha, and there's nothing wrong with that, just have a hard time believing the 7800xt was ever a realistic option for you

None taken. The 4070 was definitely the original choice a couple months ago I was just waiting for 7800XT reviews and honestly even now I'm not going to say it was the better or worse choice it really is a toss up depending on what is more important to the buyer.

This is how I broke it down though if you are curious

Raster 7800XT In the games he plays they are nearly identical in raster but I still consider the 7800XT slightly faster overall.
RT 4070 He likes playing games like CP2077 He can't currently use RT his card is not strong enough but would like to
Efficiency 4070 I don't care much about this
upscaling 4070 I value this pretty highly especially as the cards age.
Price 7800XT Price was irrelevant but the 7800XT wins this category for sure.

That being said It was really close I honestly wish I could buy both cards and just let him keep whatever he likes better although he's a pretty big Nvidia fanboy so it would probably be the 4070 by default. I don't have a need for whatever card he didn't choose and don't believe in returning a gpu for that reason so that wasn't an option.

 

[Guwapo77]

thought big N was beyond competing on price?

Big N isn't beyond competing on price, they do it every time they feel threatened by AMD in a price segment. 7800XT is a better value product at this time and it comes with one 2023's best games. You're buying a decent GPU with 2020 performance for $430. Nvidia's 4070s weren't selling well at the price they set.

 

[Pepamami]

if only 4070 was 16GB or 24GB card

 

[Vayra86]

None taken. The 4070 was definitely the original choice a couple months ago I was just waiting for 7800XT reviews and honestly even now I'm not going to say it was the better or worse choice it really is a toss up depending on what is more important to the buyer.

This is how I broke it down though if you are curious

Raster 7800XT In the games he plays they are nearly identical in raster but I still consider the 7800XT slightly faster overall.
RT 4070 He likes playing games like CP2077 He can't currently use RT his card is not strong enough but would like to
Efficiency 4070 I don't care much about this
upscaling 4070 I value this pretty highly especially as the cards age.
Price 7800XT Price was irrelevant but the 7800XT wins this category for sure.

That being said It was really close I honestly wish I could buy both cards and just let him keep whatever he likes better although he's a pretty big Nvidia fanboy so it would probably be the 4070 by default. I don't have a need for whatever card he didn't choose and don't believe in returning a gpu for that reason so that wasn't an option.

Man I like your honesty, an example to be followed.

 

[oxrufiioxo]

Man I like your honesty, an example to be followed.

Something else I didn't mention. The companies I would buy AMD cards from XFX, Sapphire, Powercolor I've had issue with their CS although I could say the same about Gigabyte, Asus. MSI as well and just being able to buy Nvidia FE and only have to deal with Nvidia directly was very appealing I've dealt with them before and it has always been super fast and pleasant. I have no issues with dealing with AMD directly either but do not like their reference model for the 7800XT.

 

[Tek-Check]

Is this 4070 cheap in NZ, or are the 7800XTs just expensive??? I mean the article makes someone believe that 4070 gone down to $499, only to find out that we are talking about $588. Taxes and stuff could explain it partially, but still it looks like a misleading story.

It's €536, a tad below EU MSRP, and £460, a tad below UK MSRP for 7800XT.
So, Galax went aggressively with 4070, which is what should happen more frequently with more AIBs from now on, when there is real competition in mid-range market.

 

[Dave65]

Nvidia could lower it all they want but I'm going for the 7800xt for my second PC.

 

[dawidpotocki]

Is this 4070 cheap in NZ, or are the 7800XTs just expensive??? I mean the article makes someone believe that 4070 gone down to $499, only to find out that we are talking about $588. Taxes and stuff could explain it partially, but still it looks like a misleading story.

NZ has 15% GST, you can calculate it pretty easily.

999 NZD / 1,15 = 868 NZD
868 NZD = 510 USD

The cheapest in stock card was PowerColor Hellhound 7800 XT for 1018 NZD.

1018 NZD / 1,15 = 885 NZD
885 NZD = 520 USD

The reference card that was not in stock and only "available on order" was listed for 998,99 NZD, so one cent cheaper than the GALAX card.

 

[londiste]

Looking at lowest prices in Germany - 7800XT at 550€ vs 4070 at 600€.

It's awful for the consumer as well. Thankfully all other PC components are pretty reasonable.

Wait, what? AM5 CPUs start at 200. LGA1700 has 6 P-core CPUs starting at 150. Remember the time where there was stagnation and high-end i7-s were not worth their price (330)? And high-end CPU today goes for well over 700.
AM5 motherboards basically start at 100. To get a midrange board with good set of features it is essentially 250-300. Even AM4 had good boards at 150. LGA1700 is a bit better but not by much, starting at 70-80 and midrange board with good features is 200.

Memory prices are OK but have not really gone down, it is just that DDR5 has reached a better place in its life cycle.
SSDs are currently relatively cheap but industry news are saying this is not going to last.

 

[oxrufiioxo]

Looking at lowest prices in Germany - 7800XT at 550€ vs 4070 at 600€.

Wait, what? AM5 CPUs start at 200. LGA1700 has 6 P-core CPUs starting at 150. Remember the time where there was stagnation and high-end i7-s were not worth their price (330)? And high-end CPU today goes for well over 700.
AM5 motherboards basically start at 100. To get a midrange board with good set of features it is essentially 250-300. Even AM4 had good boards at 150. LGA1700 is a bit better but not by much, starting at 70-80 and midrange board with good features is 200.

Memory prices are OK but have not really gone down, it is just that DDR5 has reached a better place in its life cycle.
SSDs are currently relatively cheap but industry news are saying this is not going to last.

Perception I guess what one person thinks cheap another person feels is expensive.

 

[Tek-Check]

Looking at lowest prices in Germany - 7800XT at 550€ vs 4070 at 600€.

Wait, what? AM5 CPUs start at 200. LGA1700 has 6 P-core CPUs starting at 150. Remember the time where there was stagnation and high-end i7-s were not worth their price (330)? And high-end CPU today goes for well over 700.
AM5 motherboards basically start at 100. To get a midrange board with good set of features it is essentially 250-300. Even AM4 had good boards at 150. LGA1700 is a bit better but not by much, starting at 70-80 and midrange board with good features is 200.

Memory prices are OK but have not really gone down, it is just that DDR5 has reached a better place in its life cycle.
SSDs are currently relatively cheap but industry news are saying this is not going to last.

Palit has certainly not been lucky with selling this 4070 model. So, it's natural they had to price it aggressively at 595 euros.