AMD Radeon RX 7900 series Now Starts at $719 with Brand-specific Discounts

[btarunr]

AMD Radeon RX 7900 series enthusiast-segment graphics cards now start at a street price of $719. A PowerColor Radeon RX 7900 XT Hellhound custom-design graphics card is listed on Newegg for $749, with a coupon code that shaves a further $30 off, bringing it down to this new low price. At this price, the RX 7900 XT offers significantly higher performance per Dollar than the GeForce RTX 4070 Ti, which starts at $799, and is tested to offer around 5% lower performance than the RX 7900 XT.

Meanwhile, prices of AMD's flagship graphics card, the RX 7900 XTX, has been on a downward slope, too, with a PowerColor RX 7900 XTX Red Devil premium custom-design card being listed for as low as $889 with a coupon discount. This would space the RX 7900 XTX at least $200 apart from the cheapest GeForce RTX 4080, which is starting at $1,089.



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[watzupken]

Wow, at 719 USD MSRP, this will be a hit. While I think it is great to see AMD becoming very aggressive when it comes to pricing, I personally feel that they should step up their game in terms of GPU software since this is where people think they are falling behind. Price cuts are never good for the company.

 

[Ferrum Master]

I bought my 7900XTX for 1K Euro in August, that's with VAT.

Currently I see them even more expensive here. ~1.1K. Same looking in German Amazon fleastore.

Not sure, but it is pretty much always like that, some articles say price goes down, in reality demand increases. It is like short flash sale tease... Foreplay.

 

[Guwapo77]

I bought my 7900XTX for 1K Euro in August, that's with VAT.

Currently I see them even more expensive here. ~1.1K. Same looking in German Amazon fleastore.

Not sure, but it is pretty much always like that, some articles say price goes down, in reality demand increases. It is like short flash sale tease... Foreplay.

Alternate.de got it on sale for 1K

https://www.alternate.de/SAPPHIRE/S...se-Gaming-OC-Grafikkarte/html/product/1888733 its the best I could find and it looks like only for another 2 hours from posting this.

 

[Ferrum Master]

Alternate.de got it on sale for 1K

https://www.alternate.de/SAPPHIRE/S...se-Gaming-OC-Grafikkarte/html/product/1888733 its the best I could find and it looks like only for another 2 hours from posting this.

Okay. But as with amazon.de, those are gray market cards actually. It is more painful to RMA those, so a local store is preferred. You will pay added margin for shipping it around. You can look at Sapphire RMA rates, it is a risk.

But still... Where are the price drops? It seems only in the news articles.

 

[Guwapo77]

Okay. But as with amazon.de, those are gray market cards actually. It is more painful to RMA those, so a local store is preferred. You will pay added margin for shipping it around. You can look at Sapphire RMA rates, it is a risk.

But still... Where are the price drops? It seems only in the news articles.

Alternate.de does alright with RMAs as I've had to RMA some Corsair RAM and it didn't have any problems. It wasn't a whole GPU, but they still handled business professionally.

You are right about the drops, but those prices you see in America do not include taxes, those are added afterwards and it varies from state to state.

 

[Ferrum Master]

America do not include taxes, those are added afterwards and it varies from state to state.

Yea, but the tax is lower and with $ to € conversion, it ends up ~100-200€ cheaper there no matter how you count.

 

[Mesatla]

Just bought the RX 6900 XT @ $410 brand new... seems like GPU prices are finally crashing.

 

[BoboOOZ]

I bought my 7900XTX for 1K Euro in August, that's with VAT.

Currently I see them even more expensive here. ~1.1K. Same looking in German Amazon fleastore.

Not sure, but it is pretty much always like that, some articles say price goes down, in reality demand increases. It is like short flash sale tease... Foreplay.

It's related to the euro-USD exchange rate too. The euro is very low ATM, so you won't see these discounts. I bought my XTX for 960 euro when the euro was stronger in the beginning of August.

Dollars des États-Unis vers Euros | Convertir 1 en | Xe

Conversion de 1 Dollar des États-Unis en Euro. Consultez le taux moyen du marché en temps réel, l'historique des cours et le graphique de change pour la paire vers avec le convertisseur de devises gratuit de Xe.

www.xe.com

 

[Sithaer]

Yea, but the tax is lower and with $ to € conversion, it ends up ~100-200€ cheaper there no matter how you count.

Yeah these price cut articles can be prety much ignored for us EU users. 'for the most part at least'
7900 XT is around 1k+ after taxes and the 7900 XTX is 1200+ $ where I live with 27% VAT.

There is a reason why I'm only buying second hand cards for years now. 'luckily so far I've had no issues, knocks on wood..'

 

[Mysteoa]

Wow, at 719 USD MSRP, this will be a hit. While I think it is great to see AMD becoming very aggressive when it comes to pricing, I personally feel that they should step up their game in terms of GPU software since this is where people think they are falling behind. Price cuts are never good for the company.

They are tying. But what people don't realize is that NVIDIA is much more of a software company that it was before. You have to compare that to the smaller division Radeon Technology Groups in AMD.

 

[Jeager]

Is it really a price drop ? Starfield isnt included since this week-end so..

As for the price you can find a lot of 7900XT(X) for less than 1000€ since a few days too

 

[Chomiq]

Wow, at 719 USD MSRP, this will be a hit. While I think it is great to see AMD becoming very aggressive when it comes to pricing, I personally feel that they should step up their game in terms of GPU software since this is where people think they are falling behind. Price cuts are never good for the company.

That's not AMD pricing, that's newegg pricing.

 

[NC37]

Given how fast AMD was to move on from RDNA3 even before the rest of the lineup was released, this was predictable and a bit of a slap in the face for early adopters.

 

[ZoneDymo]

Is it really a price drop ? Starfield isnt included since this week-end so..

As for the price you can find a lot of 7900XT(X) for less than 1000€ since a few days too

I think if people had the option to just have 60 dollars off and not include starfield...they would have gone for that

 

[las]

Wow, at 719 USD MSRP, this will be a hit. While I think it is great to see AMD becoming very aggressive when it comes to pricing, I personally feel that they should step up their game in terms of GPU software since this is where people think they are falling behind. Price cuts are never good for the company.

Price cuts is litterally what AMD always do, especially over time

AMD needs to be cheaper than Nvidia and Intel to sell well, nothing new here

 

[Space Lynx]

this should not be news... this is just another sale. hell i got my 7900 xt for $705 no tax on Prime Day with Prime Visa cashback negating the tax...


article is dead on arrival, yawnfest 2023

 

[Chrispy_]

$719 is a decent deal.

It should have launched at $799 and maybe if they hadn't given it such a stupid launch price they wouldn't have the huge excess of unsold inventory and wouldn't need to make massive price cuts to solve that problem of their own making.

 

[bonehead123]

If they were able/willing to drop the price by $80 from the launch price, this just confirms how obscene the launch price was to begin with...

Now if the would drop it by another $80-100 (which is what it should cost anyways), they will surely fly off the shelves way faster...

 

[Chrispy_]

If they were able/willing to drop the price by $80 from the launch price, this just confirms how obscene the launch price was to begin with...

Now if the would drop it by another $80-100 (which is what it should cost anyways), they will surely fly off the shelves way faster...

This is $180 less than launch, not $80; AMD wanted $900 for the 7900XT at launch which was absolutely stupid, and why it barely sold any units at all if you go by the few companies that publish their sales numbers. It's not hard to see why - the 7900XT is 80% of the XTX in every way, and AMD wanted 90% of the price. Nobody with enough disposable income to afford a $900 7900XT wasn't just going to get an XTX instead.

Whoever is in charge of AMD's pricing strategy is an idiot. They keep screwing up and every professional tech journalist on the planet calls them out on it, so they do this knee-jerk price correction to fix an unsellable product at launch but seemingly learn nothing from their mistake and make exactly the same mistake again and again.

Rather than having a compelling price for the 7900XT at launch like $800, they failed to really sell anything at all - it was just a massive inventory overhead and cashflow stall. Now, they're going to finally shift all that inventory, but at a much lower profit margin so they've missed out on 10 months of near-flagship, high-margin sales.

 

[Space Lynx]

This is $180 less than launch, not $80; AMD wanted $900 for the 7900XT at launch which was absolutely stupid, and why it barely sold any units at all if you go by the few companies that publish their sales numbers. It's not hard to see why - the 7900XT is 80% of the XTX in every way, and AMD wanted 90% of the price. Nobody with enough disposable income to afford a $900 7900XT wasn't just going to get an XTX instead.

Whoever is in charge of AMD's pricing strategy is an idiot. They keep screwing up and every reviewer on the planet calls them out on it, and then they ignore that valuable feedback and make exactly the same mistake again and again.

I think all companies do this to be honest, Nvidia does it, wait 7 months and Apples latest laptop or ipad will be slashed heavily in price on Costco website, and so on and so forth.

 

[Chrispy_]

I think all companies do this to be honest, Nvidia does it, wait 7 months and Apples latest laptop or ipad will be slashed heavily in price on Costco website, and so on and so forth.

The difference with Apple and Nvidia is that they still get plenty of sales at the original, offensively-high launch price.

No retailer, not even huge ones like Mindfactory have shifted (m)any 7900XTs at all. It's just been stagnant stock, eating up warehouse storage costs and depreciating in value (to the tune of $180/unit, apparently!)

 

[Space Lynx]

The difference with Apple and Nvidia is that they still get plenty of sales at the original, offensively-high launch price.

No retailer, not even huge ones like Mindfactory have shifted (m)any 7900XTs at all. It's just been stagnant stock, eating up warehouse storage costs and depreciating in value (to the tune of $180/unit, apparently!)

I would need more data on this before I could agree or disagree with you, Mindfactory is only one place, and the 7900 xt's sold out fast during the Prime Day sales, in fact I had to wait for re-stock to get my current MERC 7900 XT, 3 weeks wait after i placed the order with shipped and sold by amazon.

not saying you aren't right, but I would need more data than just Mindfactory (which is a good starting place), but we don't have access to the other places data. I think 7900 xt sold very well during the prime day sales though, and Amazon is a big mover. Newegg and best buy also lowered their prices to match Amazon those two days too... so yeah, a lot of radeon was moved then.

 

[Minus Infinity]

Best prices in Australia are around $1300 for the 7900XT. That is certainly a fall from the $1600+ they were on release, but no idea if we've seen price cuts this round.

 

[Macro Device]

Yeah these price cut articles can be prety much ignored for us EU users. 'for the most part at least'
7900 XT is around 1k+ after taxes and the 7900 XTX is 1200+ $ where I live with 27% VAT.

There is a reason why I'm only buying second hand cards for years now. 'luckily so far I've had no issues, knocks on wood..'

Basically the same shit here + on top of that our retailers include additional 20% "national currency fluctuations mitigation" tax on everything which looks like a GPU. $600 for a 3070. $800 for a 4070. $600 for a 7700 XT...

Second hand market is also somewhat bizarre but not to that extent. Getting a proper 6800 XT for 4 hunnit bucks is not a mysterious case, it's a norm here. Dat's why if I were to make an upgrade, I'd ignore retailers completely. Paying twice the normal price considering our counter-booming economy is a certified silly goose move.