ASUS Officially Takes Over Intel NUC Product Lines at Signing Ceremony

[GFreeman]

ASUS today announced that the official signing ceremony with Intel Corporation, marking the handover of the Intel Next Unit of Computing (NUC) product lines, has been successfully completed. ASUS will now manufacture and sell Intel NUC 10th to 13th generation systems product lines, and will develop future NUC systems. Intel NUC solutions are small-form-factor devices or compute elements that are customizable and ideal for business, edge computing, and gaming environments.

A smooth transition
Following the official handover from Intel, ASUS kicked-off its NUC business and started to take orders for NUC 10th to 13th generation systems on September 1. The new business is generating a wide variety of exciting opportunities for the company and the transition has progressed smoothly for NUC customers. The vision of the newly established ASUS NUC BU is to provide the most impactive edge computing with comprehensive commercial and AIoT solutions that can sustain the industry and businesses.



"I am confident that this collaboration will enhance and accelerate our vision for the mini PC," said Jackie Hsu, ASUS SVP and co-Head of OP & AIoT business groups, at the signing ceremony. "Adding the Intel NUC product line to our portfolio will extend ASUS' AI and IoT R&D capabilities and technology solutions, especially in three key markets - industrial, commercial, and prosumer."

Jackie also welcomed members of the Intel NUC unit who have joined the ASUS NUC business unit and who will help to greatly enhance the R&D capabilities of ASUS, especially in terms of software and cloud computing.

ASUS has licensed both hardware system designs and software from Intel. The new ASUS NUC business will help to further expand capabilities in the areas of R&D, logistics, and tech support, and will cover use cases for professional and AI programmers, governments, enterprises, small and medium-sized businesses as well as edge computing and industrial applications.

"This is an exciting time for both Intel and ASUS as we move forward with the next chapter in NUC's story," said Michelle Johnston Holthaus, Executive Vice President and General Manager of the Client Computing Group at Intel, who also attended the event. "Today's signing ceremony signifies more than just a business deal. It signifies ASUS' dedication to enhancing the lives of NUC customers and partners around the world. I look forward to seeing NUC thrive as part of the ASUS family."

Looking ahead
ASUS will continue to develop NUC products and plans to grow its channel network to meet demand, going forward. ASUS NUC solutions will be designed to meet industrial-grade standards and will offer cutting-edge cybersecurity to support all kinds of businesses. Future use cases for ASUS NUC include Asset & Operations Optimization, Human Wellness Monitoring, Logistics & Tracking, and Product Inspection, as well as many other applications. Additionally, aligning with the ASUS core value of sustainability, ASUS NUC will continue to offer energy-efficient products that come with world-class green certificates.

ASUS continuously endeavors to build long-term business relationships by connecting and servicing its customers with the principle of co-winning in mind. The company has made it a priority to ensure a smooth transition for NUC customers and is committed to providing them with the best possible service in the future.

View at TechPowerUp Main Site | Source

 

[Deleted member 185088]

I like the format of NUC but I feel the price is too high for what it is.

 

[wNotyarD]

I like the format of NUC but I feel the price is too high for what it is.

Right at home with ASUS, then.

 

[john_]

Did ASUS takes over NUC, or Intel took over ASUS?

I mean this idea was great. With ASUS taking over NUC, Intel becomes certain that ASUS will throw extra resources on that line of products, especially now that AMD's APUs are selling like hot cakes for mini PCs and handhelds.

 

[Daven]

Now Intel needs to sell its x86 license to AMD and discontinue its CPU product lines to adopt a 100% fab for hire business model. Intel would make more money, provide the world with more fab locations outside of Asia and reduce supply constraints on chips that industries actually want.

 

[Merluz]

Right at home with ASUS, then.

sad but true.

 

[bug]

I like the format of NUC but I feel the price is too high for what it is.

My thoughts exactly. And Asus is the company that's guaranteed to not fix that.

Also, what's so special about NUC? I mean everybody has some sort of SFF anyway.

 

[Zareek]

Also, what's so special about NUC? I mean everybody has some sort of SFF anyway.

Branding, I would assume, but who knows, apparently it's a non-exclusive agreement.

 

[TheinsanegamerN]

Now Intel needs to sell its x86 license to AMD and discontinue its CPU product lines to adopt a 100% fab for hire business model. Intel would make more money, provide the world with more fab locations outside of Asia and reduce supply constraints on chips that industries actually want.

I'd love to see your explanation of how on earth going fab-for-hire, and only receiving a slim margin per chip sold, instead of controlling the supply and getting phat margins per chip sold, would somehow make them more money.

 

[SOAREVERSOR]

My thoughts exactly. And Asus is the company that's guaranteed to not fix that.

Also, what's so special about NUC? I mean everybody has some sort of SFF anyway.

NUCs had better build quality and support than other mini PCs. While not perfect they were better than the other options but had a premium price and people were willing to pay for it.

 

[Zareek]

I'd love to see your explanation of how on earth going fab-for-hire, and only receiving a slim margin per chip sold, instead of controlling the supply and getting phat margins per chip sold, would somehow make them more money.

I read that and decided it wasn't even worth replying. From the onset, it makes no sense.

 

[TheinsanegamerN]

My thoughts exactly. And Asus is the company that's guaranteed to not fix that.

Also, what's so special about NUC? I mean everybody has some sort of SFF anyway.

NUCs were their own standard, for things like third party accessories like lids allowing expanded functionality. They were also much smaller them mini ITX solutions and better built then most mini PCs at the time. Much like ultrabooks, intel made the NUC to show OWMs what they SHOULD be making. Dont forget being equipped with iris iGPUs at a time where no decent APUs were available. Recently intel was falling off, but it was great to be able to buy a standardized size that could use the same accessory lid (in this case a TV tuner) with an iris XE iGPU, sd card slot, multiple USB, and be tiny enough to hide wherever I wanted it. It was perhaps the best answer we had to the mac mini.

 

[Hyderz]

NUCthing special.. i suppose..
NUc's are already expensive as it is and now asus gonna slap their asus tax on it making it even more expensive,
though the earlier models of nuc were decently priced but they got expensive quick...

 

[Daven]

I'd love to see your explanation of how on earth going fab-for-hire, and only receiving a slim margin per chip sold, instead of controlling the supply and getting phat margins per chip sold, would somehow make them more money.

TSMC’s revenue, margins and therefore profit are higher than Intel’s.

I read that and decided it wasn't even worth replying. From the onset, it makes no sense.

When was the last time you compared Intel’s and TSMC’s earnings. I’m guessing never which means you don’t know anything about the current situation.

 

[stimpy88]

I bet there will be no ASUS AMD NUC!

 

[Minus Infinity]

I bet there will be no ASUS AMD NUC!

Would you buy Asucks even it they do offer AMD based NUC's? Avoid like the plague even for Intel.

 

[stimpy88]

Would you buy Asucks even it they do offer AMD based NUC's? Avoid like the plague even for Intel.

Yeah, Asus are certainly not what they once were.