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"The Day Before" Developer Ceases Operations 3 Days Into Game Release, Steam Steps in with Refunds

btarunr

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"The Day Before" is an open-world post-apocalyptic horror/survivor game that released to much fanfare on December 7. Like most games released in the past 3-odd decades, it's a little rough along the edges at launch, which its developer is expected to smoothen out with regular game patches over the following weeks or months even; if only there was a developer left. Fntastic, the game's developer, ceased operations as a business on December 11.

Everyone who pre-ordered the game and bought it after the December 7 release date, still has it; but they now stare at the prospect of a game that potentially has gameplay breaking bugs and other issues that will never be fixed. Steam's refund policy sets a 2-hour gameplay deadline in which to decide if you like what you're playing, and get a refund otherwise. Predictably, there is a large class of gamers who have played more than 2 hours, but yet are left with a potentially broken product that's no longer supported by its developer, just 3 days into its launch. Gamers took to Reddit come draft a template for support e-mails to send to Steam, requesting refunds. The store responded, and made an exception for owners of "The Day Before" to seek refunds, even if they've crossed the 2-hour gameplay limit.



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Anybody buy this game? I remember seeing things about it being a scam. It's just come out on early access, but the developer literally just closed down.

Read an article here:

 
I just read the other day it got basically review bomb of negative reviews on steam.
 
It was on my to buy list, but luckely i got to see reviews on steam. Before i opened my wallet.

Let´s just say after reviews, put my wallet back in my pocket and slowly walked away again.

Seems like i dit the right thing. Shut down 4 day later. I wunder if this was just a money grab. Milk as many as possible and then take the money and runs away fast.

So no i dit not buy it, but was close to do so. reading reviews saved me from it.

Spended my money on the new avatar game in stead. Much better choise as well.
 
Well quickly cashed money after they probably couldn't wait any longer for the next incoming money.
 
I read reddit devs are Russian...

Also, just LOL, game looks so bad on YT, a lot reddit comments are : i don't even know who/why people buyed this game
 
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Big Rigs level of quality on this one from what I could see. Their statement is hilarious too, "all income is being used to pay our debts"... :rolleyes:


It seems Valve (or the developers) has delisted the game from Steam. Dude mere moments after posting that tweet:

Mr._Krabs_in_Squidtastic_Voyage-2.png


I hope people can get their money back somehow. Dumpster fire situation here.
 
Big Rigs level of quality on this one from what I could see. Their statement is hilarious too, "all income is being used to pay our debts"... :rolleyes:


It seems Valve (or the developers) has delisted the game from Steam. Dude mere moments after posting that tweet:

View attachment 325091

I hope people can get their money back somehow. Dumpster fire situation here.

While there have been some bad games this year like King Kong skull Island and the Lord of the Rings Gollum. Games tends to be released to soon.

I seriously wunder what they where thinking releasing this trash. This image is just like the game developer from game release to there fall.

this-is-fine.png
 
Not even available to buy anymore. This screenshot from its store page sums it all :laugh:

1702349381519.png



Oh, the studio shut down and the CEO deleted his X account too.
 
How bad was the game lol?
 
Well quickly cashed money after they probably couldn't wait any longer for the next incoming money.
Highly unlikely.

The game was developed by Fntastic (the company that closed) and published by Mytona, a separate company that financed the title.

Typically if the publisher finances development, they get the pink slip (i.e., they own the IP). Theoretically Mytona could hire a different studio to continue on with the Day Before IP. It really depends on how the contract was written (the general public will never see the legal documents).

Any Steam revenue went to Mytona who would have duly paid out Fntastic in time. But for sure any game sales did not go directly to Fntastic (which was based in Yakutsk, Russia).

And this publisher-studio difference is probably why the game is still playable for those who own the title: the game servers are still running, presumably owned and operated by the publisher Mytona.

This is all very, very fishy. While I have zero evidence, my hunch is that the dev did something(s) illegal (they have been accused of stealing game assets before) and with the game's general release, it became clear that someone would figure it out quickly. One tellling hint is that the studio CEO swore that they did not take any money from customers during the development phase or take pre-orders. Now that the game is being sold (even in "early access") if the studio stole someone else's work and was making money from it, that would be a big no-no. So they hastily disbanded before legal action could take place.

We will probably hear more about this in the future. My guess is that any legal action will be stopped by Russian authorities who will claim that nothing can proceed because the legal entity (e.g., Fntastic) no longer exists.

Dear Videogame Industry,

"Fake it until you make it" is not a viable business plan.
 
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It was on my to buy list, but luckely i got to see reviews on steam. Before i opened my wallet.
You probably dodged the "Biggest Scam in Gaming History" right there. :laugh: Congrats, loads of brainless consoomer cows didn't, lol.

"According to a (leaked?) Telegram message from Fntastic's CEO Eduard Gotovtsev, it's had 201,000 buyers and 91,700 refunders - a 46% refund rate!" (Source)


I just read the other day it got basically review bomb of negative reviews on steam.
Which was pretty deserved. The game is pure trash. ;) The Steam ratings would even be lower if you remove the paid positive reviews.

(notice the positive reviews have all the same play time. Plus they where all activated via a Steam key)

I read reddit devs are Russian...
"Mytona is a global group of companies headquartered in New Zealand that focuses on video game development and publishing. Mytona was founded in Yakutsk, Russia in 2012 and has offices in Singapore, Thailand, Kazakhstan, Armenia, Georgia and Serbia." (Wikipedia)

The Steam page shows Developer: FNTASTIC / Publisher: Mytona Fntastic (Note: according to SteamDB the developer tag was changed on the 11th Dec 17:49 from "FNTASTIC" "Mytona Fntastic", at 21:14 it was changed back). They didn't find a publisher so they published it themself. It's basically the same company. Purchases on Steam will get refunds, but they go only to people who try to get a refund. Also folks who bought Steam keys on 3rd party sites will be out of luck. Don't know the refund policy on other platforms. Believe it was also sold on EPIC.

Tbh. this whole thing looks like a Ruzzian Scam OP. :wtf: They are basically the Puttler Pinocchio's of game dev's. Who even knows where the cash is flowing. The headquarter in NZ could just be some letter box company. Have seen enough such cases. They also wiped all their traces on social media platforms. This could be well worth a criminal investigation, if they are not already sitting in Ruzzia an laughing all the way to the bank, lol.

https://insider-gaming.com/signs-the-day-before-was-a-scam/
 
Why anyone would pay for Early Access to yet another boring derivative multiplayer shooter is beyond me. If you're that dumb you deserve to get scammed.
 
My mate told me apparently they were funded 100k for the game, which they spent on a pre made level, which is why all the buildings could not be interacted with. There was no content, and it certainly was not a MMO. The game was imo a scam to make some cash.


Looks like they are wiping themselves from the internet. youtube page, wiped, twitter account deleted.
 
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You probably dodged the "Biggest Scam in Gaming History" right there. :laugh: Congrats, loads of brainless consoomer cows didn't, lol.

"According to a (leaked?) Telegram message from Fntastic's CEO Eduard Gotovtsev, it's had 201,000 buyers and 91,700 refunders - a 46% refund rate!" (Source)



Which was pretty deserved. The game is pure trash. ;) The Steam ratings would even be lower if you remove the paid positive reviews.

(notice the positive reviews have all the same play time. Plus they where all activated via a Steam key)


"Mytona is a global group of companies headquartered in New Zealand that focuses on video game development and publishing. Mytona was founded in Yakutsk, Russia in 2012 and has offices in Singapore, Thailand, Kazakhstan, Armenia, Georgia and Serbia." (Wikipedia)

The Steam page shows Developer: FNTASTIC / Publisher: Mytona Fntastic (Note: according to SteamDB the developer tag was changed on the 11th Dec 17:49 from "FNTASTIC" "Mytona Fntastic", at 21:14 it was changed back). They didn't find a publisher so they published it themself. It's basically the same company. Purchases on Steam will get refunds, but they go only to people who try to get a refund. Also folks who bought Steam keys on 3rd party sites will be out of luck. Don't know the refund policy on other platforms. Believe it was also sold on EPIC.

Tbh. this whole thing looks like a Ruzzian Scam OP. :wtf: They are basically the Puttler Pinocchio's of game dev's. Who even knows where the cash is flowing. The headquarter in NZ could just be some letter box company. Have seen enough such cases. They also wiped all their traces on social media platforms. This could be well worth a criminal investigation, if they are not already sitting in Ruzzia an laughing all the way to the bank, lol.

https://insider-gaming.com/signs-the-day-before-was-a-scam/
Yeah i looks like i Dodge some kind of scam. Thats also why inall ways read reviews and never preorder games any more. Because of scams and just developers releasing unfinished games way to often.
 
Gaben should NUKE this developer/publisher and wipe them completely from steam.

They have other games that are still available for sale on steam. Even though the steam community have stepped in to review bomb the publishers games/DLC. they are still available for purchase.

Propnight isnt even playable as the developer shut the game down on the sly without telling the customers and repurposed the servers to run The Day Before before that game got pulled and studio shut down and also game servers shut down. Propnight is a dead game with no servers and still available for purchase.
 
Where is the route to profit for them? Steam doesn't transfer payment immediately, if Steam just refund everyone 3 days in, there is no way the devs got a cent of proceeding.

Is it a case of dumb dev or just trying to do bare minimum to avoid getting sued by the publisher?
 
IDK why people keep saying it's a scam. If it's a scam it's the worst performing scam in history.

Quick back of the napkin scam math: Let's say they sold a total of 200K copies keep 60% of the 8 million they made from steam sales of this game due to a 40%+ refund rate - lets say 4.8 Million, make it an even 5 pre tax:
They've been around since 2018... that's 5 years now, let's say there's only 5 people in the company and they're making on average (top guys more, juniors less etc) 180K a year with benefits and taxes that's costing them let's say 225K a year per person.

That's already 5.6M over 5 years just in staff, no other costs. I don't know what the cap table looks like, how much was fronted by the publisher, or how much other debt/"miscellaneous expenses" they've taken out, But there isn't enough money in the scamming portion to even come close to breakeven.

Unless they're selling drugs on the side there's no way for this to be an organized scam. Something / someone definitely got scammed, but I think it was internal rather than external - someone is holding the bag/crying under a desk right now.
 
Is it a case of dumb dev or just trying to do bare minimum to avoid getting sued by the publisher?
Make they've got great bankruptcy laws & the owners/major stakeholders still get away after robbing the proverbial bank?
 
The Day Before...
more like The Day After
 
Edit: Hmmm... Merged to news post which has hidden news post someway down the thread....

Let me see if i remember how to fix it.

....

Nope - calling boss man to sort it.
 
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The day before. The developer before.......they wiped themselves out of existence.
 
Hi,
Guess this was the trailer bait ?
 
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